Sushmit Anshu Kullu

IIM ABC, FMS, ISB resources for Consulting Jobs If you are aiming for Management Consulting then Case study preparation is an integral part of it. Or even for those who will be entering into B-school soon. ➡️ I would recommend solving the cases with a case partner. You can comment down if you need one, potential people will connect with you It's not just helpful in consulting but any job profile as it makes us a great problem solver. ➡️ I have combined all the case books that are of top quality. 🔗 Link: https://lnkd.in/gpFxqBZW I hope this will be helpful for you Follow Keshav Grover for more such resources. PS: No need to comment your email to get resources. Indian Institute of Management Jammu Indian Institute of Management Bangalore Indian Institute of Management, Calcutta Bain & Company McKinsey & Company Boston Consulting Group (BCG) Delhi University #mba #bschool #consulting

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The sticky ratio (also known as the retention ratio) is a metric used to evaluate how well a business retains its customers or users over a specific period. It is commonly used in sectors like software, e-commerce, and subscription-based businesses to measure customer loyalty and engagement. Sticky Ratio = DAU/MAU x 100 What it indicates: * High Sticky Ratio: A higher sticky ratio means that a large percentage of your monthly users are also active on a daily basis. This indicates strong user - engagement and loyalty. * Low Sticky Ratio: A lower ratio suggests that while users may visit your product or service occasionally, they are not highly engaged on a day-to-day basis. Follow me for more :- Rajiv sah

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Amazon vs. Meesho: Two Giants, Two Visions of E-Commerce In the ever-evolving world of e-commerce, Amazon and Meesho represent two drastically different approaches to serving customers and empowering sellers: 🌐 Amazon: The Everything Store Amazon is the quintessential marketplace, focusing on scale, variety, and customer experience. With its vast product catalog, Prime delivery, and global reach, Amazon has set the gold standard for convenience and reliability. It thrives on a robust infrastructure, world-class logistics, and data-driven personalization. 🛍️ Meesho: The Social Commerce Trailblazer On the other hand, Meesho has carved its niche by tapping into India’s tier-2 and tier-3 cities with a social-first approach. By enabling small businesses and individuals to sell through platforms like WhatsApp and Facebook, Meesho champions affordability and accessibility. Its reseller model has democratized e-commerce, turning casual users into entrepreneurs. Key Differences: A Tale of Two Strategies 🔹 Customer Base: Amazon targets a global audience, catering to premium buyers and offering a wide variety of services beyond shopping, like streaming and smart devices. Meesho focuses on price-sensitive consumers in emerging markets, offering low-cost products and easy entry points for new sellers. 🔹 Seller Support: Amazon empowers sellers through robust tools, advertising, and fulfillment services (FBA). However, the costs of selling can be high, limiting accessibility for small businesses. Meesho provides a low-cost entry model, allowing small sellers and resellers to thrive without large investments in inventory or logistics. 🔹 Technology & Approach: Amazon relies heavily on cutting-edge tech like AI, machine learning, and global logistics networks to optimize operations and enhance customer experience. Meesho leans on a social-first, mobile-first strategy, leveraging the power of WhatsApp groups and community networks to drive sales organically. What Can We Learn? Scalability vs. Accessibility: Amazon excels at scale, but Meesho has proven that hyperlocal and social strategies can unlock new markets. Empowering Sellers: While Amazon empowers established businesses, Meesho creates opportunities for first-time entrepreneurs and small sellers. Tech Meets Community: Amazon’s strength lies in automation and infrastructure, whereas Meesho’s success comes from understanding the dynamics of social trust and community-driven commerce. Both platforms are redefining e-commerce in their own ways, showing that success isn’t about one-size-fits-all solutions—it’s about finding the right approach for your audience. 💡 What’s your take on the Amazon vs. Meesho debate? Which model do you think will dominate the next decade of e-commerce? Let’s discuss! #ECommerce #Amazon #Meesho #SocialCommerce #Marketplace #CustomerExperience #Entrepreneurship #TechInnovation #BusinessStrategy #DigitalCommerce

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📉 𝐓𝐢𝐠𝐞𝐫 𝐆𝐥𝐨𝐛𝐚𝐥'𝐬 𝐃𝐨𝐰𝐧𝐭𝐮𝐫𝐧 𝐇𝐢𝐭𝐬 𝐁𝐚𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 🇮🇳 📉 🔹 𝐉𝐨𝐛 𝐋𝐨𝐬𝐬𝐞𝐬: 1 in every 5 consultants at Bain India lost their job. That's a significant 15-20% of the workforce. 😲 🔹 𝐓𝐢𝐠𝐞𝐫 𝐆𝐥𝐨𝐛𝐚𝐥'𝐬 𝐑𝐨𝐥𝐞: The downturn is largely due to the decreased investments from 𝐓𝐢𝐠𝐞𝐫 𝐆𝐥𝐨𝐛𝐚𝐥. They were a major player, and their pullback has created ripples across the industry. 🔹 𝐁𝐫𝐨𝐚𝐝𝐞𝐫 𝐈𝐦𝐩𝐚𝐜𝐭: This situation isn't just about Bain. It shows how sensitive the consulting industry is to changes in investment trends. 🔹 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐭𝐫𝐚𝐢𝐧: 𝐁𝐚𝐢𝐧 𝐈𝐧𝐝𝐢𝐚'𝐬 revenue fell by over 30%, and the company had to let go of 100 consultants to cope with the reduced business. 🔹 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫𝐰𝐚𝐫𝐝: It's a wake-up call for firms to diversify their client base and build more resilient business models. 🔹 𝑪𝒉𝒆𝒄𝒌 𝒐𝒖𝒕 𝒕𝒉𝒆 𝒇𝒖𝒍𝒍 𝒂𝒓𝒕𝒊𝒄𝒍𝒆 𝒇𝒐𝒓 𝒎𝒐𝒓𝒆 𝒅𝒆𝒕𝒂𝒊𝒍𝒔 𝒊𝒏 𝑪𝑶𝑴𝑴𝑬𝑵𝑻𝑺 𝒃𝒆𝒍𝒐𝒘. 🔹 Source : The Ken 🔹 𝑳𝒆𝒕'𝒔 𝒅𝒊𝒔𝒄𝒖𝒔𝒔 𝒉𝒐𝒘 𝒇𝒊𝒓𝒎𝒔 𝒄𝒂𝒏 𝒃𝒆𝒕𝒕𝒆𝒓 𝒑𝒓𝒆𝒑𝒂𝒓𝒆 𝒇𝒐𝒓 𝒔𝒖𝒄𝒉 𝒅𝒐𝒘𝒏𝒕𝒖𝒓𝒏𝒔. 💬 #Consulting #JobMarket #Investment #BusinessNews #TigerGlobal #BainIndia #EconomicImpact #DataDriven #IndustryInsights #BusinessTrends #Career #WorkplaceChanges #FinancialStability

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What is the smart choice? MBA after Graduation or MBA after 3-4 years of work experience? Imagine two graduates, A and B. Both have their eyes set on an MBA. A decides to jump right in after graduation, while B takes a detour, gaining 3-4 years of work experience first. Fast forward 5 years, and both have completed their MBAs. The question is, who made the smarter move? The answer isn't black and white, is it? Let's break it down. Choosing an MBA Right After Graduation: ✅ You’re still in the academic mindset, ready to absorb theories, models, and case studies.   ✅ It allows you to switch careers early, giving you a head start in industries where an MBA is a must for entry.   ✅ It saves time—no gap between your education and the next step of your career journey.  But, you might lack the practical experience to fully grasp the real-world applications of what you learn in the program. 🔴 Entry Barrier: The competition for top MBA programs can be tough right out of graduation, as you’ll be competing against others who also have no work experience. Rigorous preparation for competitive exams like CAT, GMAT, etc., will be key to securing admission. Opting for an MBA After 3-4 Years of Work Experience: ✅ You’ve had hands-on experience, which allows you to relate to and apply what you’re learning in a much more profound way.   ✅ It can help you transition into leadership roles with a blend of academic knowledge and practical insights.   ✅ You may have a clearer sense of your goals, allowing you to tailor your MBA experience toward your long-term vision.  But, it may take a bit more adjustment to switch back to the academic mode after being in the workforce for a few years. 🔴 Entry Barrier: Even with work experience, getting into top-tier MBA programs is still competitive, though your experience can give you an edge. The challenge lies in balancing work while preparing for exams, interviews, and applications. 🔴 Financial Challenges: Returning to studies after a few years in the workforce can be challenging, especially if you have financial commitments like EMIs or are balancing family responsibilities such as marriage. These obligations may add pressure, making the transition back to student life harder. 🔴 Salary Difference: Post-MBA salary packages can vary significantly based on whether you had prior work experience. Those with experience generally have an edge in negotiating higher salaries, especially in leadership or specialized roles. So, which is the better path? The truth is, it depends on where you see yourself in the future. The timing of your MBA should align with your career aspirations and personal goals. Whether you go straight after graduation or after gaining work experience, the key is knowing what you want to achieve with that degree. Are you planning to dive right in or gain experience first? Let’s discuss! Book a 1:1 session with me and let go of all your confusion. Follow Priyank Ahuja LinkedIn

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Is Spending 35 Lacs on doing an MBA is worth it? Will I get ROI of 70 Lacs after an MBA? One of my mentees asked this question during 1:1 Mentorship Session. Refer Top 5 Reasons why pursuing an MBA is a smart investment: [1] To Unlock your Entrepreneurial potential. - MBA programs offer you entrepreneurship courses, mentors, funding, and startup resources, as well as the business community. - MBA programs impart hands-on experience in creating and pitching business plans. - 33% of MBA graduates start their own business, compared to 11% of those with a bachelor's degree, and 20% of new businesses are started by MBA graduates. Example: Bhavish Aggarwal, the co-founder and CEO of Ola, a popular ride-hailing service in India, holds an MBA from the Indian School of Business. [2] To Boost your Career Transition - Pursuing an MBA can provide you with the knowledge and credentials needed to switch to a new career or industry. - MBA programs provide career services and networking opportunities to help you explore new job markets and opportunities. - 52% of MBA graduates worldwide switch their careers after completing their degree, indicating the program's ability to facilitate career changes. For example: Suneeta Reddy, the Managing Director of Apollo Hospitals, transitioned from a career in investment banking to healthcare management after earning her MBA from Stanford. [3] Global Business Exposure - MBA offers global business practice exposure, which broadens your perspective on management. - Many MBA programs offer you international study trips, which can provide firsthand experience of different business practices in different parts of the world. - An MBA degree helps 62% of graduates develop a global perspective, according to a GMAC survey. [4] Flexibility and versatility - MBA programs teach versatile skills like leadership and problem-solving. - MBA programs equip students with knowledge and skills to start their own businesses. - 81% of employers hire MBA graduates for diverse job roles and industries, as they are adaptable and versatile - GMAC survey. [5] Higher Earning Potential - MBA graduates have specialized and diverse skill sets, making them attractive to high-paying jobs. - It offers courses in emerging fields such as data analytics and digital marketing, which leads to opportunities in high-growth industries. - In India, consulting, financial services, and e-commerce were the top-paying industries for MBA graduates in 2021, with salaries ranging from INR 18-25 lakhs per annum. As the business world continues to evolve, an MBA can provide you with a competitive edge and the skills needed to succeed Whether you're looking to start your own business, switch careers, or gain a global perspective An MBA can be the key to unlocking new opportunities and achieving your goals Which of these did you find useful? Do share your thoughts in the comments Follow Priyank Ahuja LinkedIn Guide to Creating

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Is Spending 35 Lacs on doing an MBA is worth it? Will I get ROI of 70 Lacs after an MBA? One of my mentees asked this question during 1:1 Mentorship Session. Refer Top 5 Reasons why pursuing an MBA is a smart investment: [1] To Unlock your Entrepreneurial potential. - MBA programs offer you entrepreneurship courses, mentors, funding, and startup resources, as well as the business community. - MBA programs impart hands-on experience in creating and pitching business plans. - 33% of MBA graduates start their own business, compared to 11% of those with a bachelor's degree, and 20% of new businesses are started by MBA graduates. Example: Bhavish Aggarwal, the co-founder and CEO of Ola, a popular ride-hailing service in India, holds an MBA from the Indian School of Business. [2] To Boost your Career Transition - Pursuing an MBA can provide you with the knowledge and credentials needed to switch to a new career or industry. - MBA programs provide career services and networking opportunities to help you explore new job markets and opportunities. - 52% of MBA graduates worldwide switch their careers after completing their degree, indicating the program's ability to facilitate career changes. For example: Suneeta Reddy, the Managing Director of Apollo Hospitals, transitioned from a career in investment banking to healthcare management after earning her MBA from Stanford. [3] Global Business Exposure - MBA offers global business practice exposure, which broadens your perspective on management. - Many MBA programs offer you international study trips, which can provide firsthand experience of different business practices in different parts of the world. - An MBA degree helps 62% of graduates develop a global perspective, according to a GMAC survey. [4] Flexibility and versatility - MBA programs teach versatile skills like leadership and problem-solving. - MBA programs equip students with knowledge and skills to start their own businesses. - 81% of employers hire MBA graduates for diverse job roles and industries, as they are adaptable and versatile - GMAC survey. [5] Higher Earning Potential - MBA graduates have specialized and diverse skill sets, making them attractive to high-paying jobs. - It offers courses in emerging fields such as data analytics and digital marketing, which leads to opportunities in high-growth industries. - In India, consulting, financial services, and e-commerce were the top-paying industries for MBA graduates in 2021, with salaries ranging from INR 18-25 lakhs per annum. As the business world continues to evolve, an MBA can provide you with a competitive edge and the skills needed to succeed. Whether you're looking to start your own business, switch careers, or gain a global perspective. An MBA can be the key to unlocking new opportunities and achieving your goals. Which of these did you find useful? Do share your thoughts in the comments. Follow Priyank Ahuja LinkedIn News India

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Module 7: Week 6: Assignment No.5 : Opportunity Mapping & Prioritization (Disney+ Hotstar) This week’s task in the #ProductManagement Launchpad program by Upraised focused on Opportunity Mapping & Prioritization. Here's a quick summary: - Built a user journey map especially focusing on segmentations which are based on the input metrics - Therefore tracking specific key actions that move the input metric because each node is a key pain-point linked with the journey  - Understanding behavior change from "quick deciders" to "wanderers," identifying where users struggle the most during content search for each segment and focusing on bucketing them under one solution tree. Applied 3 techniques to move forward with prioritization: - Firstly leveraged the Eisenhower Matrix to prioritize based on urgency and impact - Secondly factoring in my user survey conclusions completed with 10+ controlled interviews - Thirdly as we had already outlined competitive disadvantages in section 6 of assignment no. 3, here I'm paving the way for more refined strategy this week by utilizing company & market factors. Excited to push forward with more insights and deliver impactful solutions!  Dear all, request you to please have a look at my work and please share. So that right people take notice of my tiny little attempts it'd encourage me tremendously to post more educational content about the interesting case studies in product domain. Thank you! #productmanagement #productmanagement101 #opportunitymapping #prioritization #disneyplushotstar #userexperience #eisenhowermatrix #product #productthings #prioritizationtechniques

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Things MBA Grads Spam on LinkedIn 🎓😂 1️⃣ Top 10 MBA Myths Busted – There are more MBA myth busters on LinkedIn than there are myths about MBA! 😑 2️⃣ Top 10 Things to Do Before Joining B-school – Because we all know that FOMO sells.🤑 3️⃣ Should You Do an MBA? – Because in the end, they always come down to "It depends." 😂 4️⃣ Why You Shouldn't Do an MBA – It's what they call "Out of the Box" Content 😏 5️⃣ Fresher vs Workex in MBA – This is a classic & favorite of all wannabe influencers. 😆 6️⃣ Finally, a random picture – Because holiday snaps are definitely relevant to an MBA post, so here's one from my end 😂😂 Don't worry the joke's on me as well, what's your favorite MBA LinkedIn Spam ?😂👨‍🎓 #mba #bschool #Influencer #LinkedIn #Bschoolife #Jokeoftheday #Humorous #mbalife

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UPI apps like Paytm, etc should seriously consider this! Sometimes after making payment, it shows 'Payment in process'. Below which it says it might take up to 2 days to confirm the same. What do we do then? We usually end up paying again and pray for the first payment to fail. But that's a bad customer experience. Maybe ask the customer if the payment is still to be made? Or warn the customer that due to poor network, payment failure chances are high? I don't know if this is technically possible, but something needs to be done. Thoughts?

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As a PM, How do you solve Zepto's Rapid Delivery Dilemma? Check out the details below 👇 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬 𝐬𝐜𝐞𝐧𝐚𝐫𝐢𝐨: Zepto, a 10-minute grocery delivery service, sees: → 100% monthly user growth (first 3 months) → 80% monthly retention 𝐒𝐮𝐝𝐝𝐞𝐧𝐥𝐲, 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡 𝟒: → Retention drops to 60% → Rapid scaling via ads & influencers 𝐀𝐬 Zepto'𝐬 𝐏𝐌, 𝐰𝐡𝐢𝐜𝐡 𝐟𝐚𝐜𝐭𝐨𝐫 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐜𝐚𝐮𝐬𝐞𝐝 𝐭𝐡𝐢𝐬? 🤔 Misunderstood problem space 🤔 Quality issues with rapid delivery 🤔 Loss of competitive edge 📲 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬! 𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐢𝐧𝐯𝐞𝐬𝐭𝐢𝐠𝐚𝐭𝐞 𝐟𝐢𝐫𝐬𝐭? 𝐏. 𝐒. DoorDash faced similar challenges scaling their food delivery service. They found that rapid expansion led to quality control issues, affecting customer satisfaction and retention. By focusing on operational efficiency and restaurant partnerships, they improved their retention rates and maintained growth. 𝐇𝐨𝐰 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐙𝐞𝐩𝐭𝐨'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞? 𝐋𝐞𝐭'𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬! 𝐏. 𝐏. 𝐒. This is just a hypothetical problem statement. #ProductManagement #RetentionStrategy #GrowthChallenges

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𝐉𝐚𝐛 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐅𝐚𝐢𝐥 𝐇𝐨𝐣𝐚𝐞 𝐚𝐮𝐫 𝐒𝐞𝐞𝐤𝐡 𝐌𝐢𝐥𝐞 Ek product jis par sabka bharosa tha ( even mines ) but jb woh market mein gaya, toh silence. Na hype mili, na sales , sab kuch plan ke ulta ho gaya. This was a painful experience , lekin kuch priceless lessons diye: 1️⃣ A great product needs an even better understanding of the audience. 2️⃣ Pricing isn’t just numbers- it’s psychology. 3️⃣ Pre-launch feedback can save post-launch regret. 4️⃣ Failure is not the end- it is the path to progress. Have you ever faced such a setback? Share your story! Follow Ayush Saxena to stay on this journey of learning and see if I’ll be able to help my teammates build the vision we have... and not mess it up. hashtag #product #marketing #learning #growth

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A few weeks back, I was looking for a change and approached a few people from Square Yards I received multiple offers for different locations, but they all came with conditions of a huge pay cut or demotion in terms of designation. When I politely asked one of the principal partners for the reason behind this, he shared a screenshot of his CEO's text regarding the hiring policy. I was amazed to see how such a top-level leader operates with a mindset focused on exploiting employees. Eventually, I decided not to move forward with them. The CEO of Square Yards has left no chance to exploit job seekers in the market. His message to his leaders stated that if the company is hiring any edtech leader, they should not be given any hike but a pay cut, and they should feel lucky about it since their previous organization, Byjus, has not paid them salaries. This coming from someone in a CEO position shows their true colors and how people-oriented they are. Let's not forget that those associated with Byjus have not received their packages as a gift from the management; they have worked incredibly hard to achieve them and deserve to be treated respectfully. There is no denial that Byju's changed the dynamics of salary capping in the Indian market by providing fair packages to freshers back in 2016. Today, your organization is hiring Business Development Associates at a mere 3.5 lakhs in metropolitan and tier one cities, expecting them to sell properties worth crores, and then brag about giving incentives. Byju's management wasn't throwing money at their employees; they treated them like humans and paid them for their hard work and efforts. There will always be a difference between a true leader and a business-minded person who exploits resources in the name of profit and loss. People like you should be ashamed of having such a mentality. It's Byju's today, and it could be you tomorrow. #FairCompensation #RespectForEmployees #ByjusLegacy #EthicalLeadership #HumanDignityOverProfitMargins

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Amazon is a ‘search’ platform. 50-70% of shoppers across categories are searchers, not browsers. Unlike ‘browse’ heavy platforms like Nykaa, Myntra, Cred and others, journeys start and end with a search or two. Being visible on searches is the game. The problem is that all top listings are advertisements you need to bid for. This performance marketing is addictive because one, it gives quick returns and two, reducing spends has direct impact on revenue. But it is expensive if not done efficiently or if done in vanity. Thousands of brands have tried to gain traction through AMS only and ended up in the burial ground. It’s a death spiral. The only way one can survive selling on Amazon is if a significant portion of sales comes organically. And for that one needs to rank higher organically. Amazon uses the A10 algorithm to rank products according to relevance to search. It’s an almost black box but some factors it seems to assign weights to are: 1. Search relevance: it checks keywords in the front-end, back-end, descriptions and rest of listing including richness of A+ content. 2. Consistency of sales velocity: OOS affects it badly. Fluctuations affect it badly. Grow steady and fast, preferably steady. 3. External signals: ratings, reviews and external traffic’s weight has been increased in A10 compared to A9. Not much else matters if your ratings are poor. Ratings affect the factors that follow next. A double whammy! 4. Click through rates: What % of people who saw your listing clicked on it. A function of first listing card and delivery time among others. 5. Conversion rates: What % of people who saw your listing went on to buy. 6. Seller Authority: your karma matters. Keep on doing the right things and the system rewards. Fall in the trap of a quick buck and you back a couple of steps.

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📦 Where’s My Order? – The most common question every D2C brand faces! In the rapidly growing D2C ecosystem in India, where customer experience is everything, a dedicated branded order tracking page is no longer a luxury—it’s a necessity. Here's why: 1️⃣ Build Brand Trust When customers can easily track their orders on a branded tracking page, it reinforces confidence in your brand. They know you’re transparent and reliable. 2️⃣ Reduce Customer Queries An effective tracking system can cut down “Where’s my order?” inquiries by over 50%, freeing up your support team to focus on more complex issues. 3️⃣ Improve Customer Retention Indian consumers love a seamless experience. Providing real-time tracking on a page that reflects your brand's colors, messaging, and personality creates a strong, lasting impression. 4️⃣ Upselling Opportunities A branded tracking page isn’t just functional—it’s a marketing tool. Use it to showcase new products or offer discounts while customers check their order status. 🔑 Key Takeaway: For Indian D2C brands, a branded tracking page is an easy yet powerful way to enhance post-purchase experience, boost customer satisfaction, and increase repeat sales. 💡 Are you making the most of your post-purchase experience? Let’s discuss! #D2CIndia #CustomerExperience #OrderTracking #Ecommerce

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In the realm of data analysis, ensuring accuracy is paramount. Consider my usage of OTT platforms like Disney+ Hotstar, Amazon Prime, Netflix, JioCinema, ZEE5 and others. One challenge we face is accurately counting total users. Currently, each subscription is counted individually, potentially inflating our user metrics. (Inflated Figures) Similarly, in the stock market, managing demat accounts with brokers like Zerodha, Upstox, Groww, and others presents a similar challenge. Despite having multiple accounts across these platforms, the linkage to my PAN number ensures they are correctly counted as one. (Actual Figures) Accurate data aggregation isn't merely a technical detail; it's crucial for generating actionable insights and making informed decisions. Let's prioritize precision in our analytics to drive meaningful outcomes. #DataAnalysis #BusinessIntelligence #DecisionMaking #DataAccuracy #LinkedInPost

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Every once in a while, you come across an ad campaign that nails it with execution. DoorDash’s latest “No One Has to Know” campaign by #Superette hits all the right notes! #Christmas chaos is a universal truth and each ad speaks to real-life, scenarios with wit and humour, it feels like we all have been there. ✅A delivery guy awkwardly singing ‘Silent Night’? Hilarious ✅Forgetting a bottle of wine until you’re halfway to the party? Too real. ✅Grandma burning her cake but passing off a store-bought one as homemade? Cute and witty I love the way this campaign doesn’t just sell a service, it sells a sense of relief. It’s a creative lesson for Indian quick-commerce giants like Blinkit, Zepto and many other brands to adapt similar strategies with the local context. As Indian audiences connect deeply with moments rooted in emotions and cultural contexts, the focus should be more on the emotional need you’re fulfilling. Quick commerce is about how brands make life easier in the moments that matter. The main challenge for brands is to translate these universally relatable moments into campaigns that feel local, authentic, and engaging. Campaigns like this remind us of the power of smart storytelling. Here’s hoping we see something soon that becomes the next talk of the town! #qcommerce #ecommerce #advertising #marketing #creative

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