Vineeta Makhija

Vineeta Makhija Vineeta Makhija is an influencer

Stealth Mode | Momentum ITSMA ABM Strategist | 6Sense & DemandBase Power User | Sr Manager Account Based Marketing| 1:Few & 1:1 ABM | Marketing Enthusiast & Lifelong Learner

Bengaluru, Karnataka, India
5K followers 500+ connections

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About

As a seasoned digital marketer with a passion for account-based strategies, Vineeta has a wealth of experience in account-based advertising (ABA) and account-based marketing (ABM). With a deep understanding of the 1:1, 1:Many and 1:Few ABM frameworks, she has helped companies of all sizes, build and implemented successful ABM programs.

From the beginning of her career journey, she has focused on the digital side of marketing and have honed her skills in various countries, industries, and agencies. Her expertise includes developing and executing integrated marketing campaigns, optimizing digital channels for performance, and leveraging data to inform marketing strategies.

Whether you're looking to increase pipeline, accelerate deal velocity, or improve customer retention, she has the skills and experience to help you achieve your objectives. She pride herself on the ability to develop and execute innovative marketing strategies that drive revenue growth and deliver a superior customer experience.

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Experience

  • IBM Graphic

    Sr Manager Account-Based Marketing

    IBM

    - 5 months

    Bengaluru, Karnataka, India

  • Autodesk

    Autodesk

    3 years 6 months

    • Autodesk Graphic

      Manager - Account-Based Advertising & Marketing (APAC + JAPAN)

      Autodesk

      - 2 years 5 months

      Bengaluru, Karnataka, India

      Finally promoted as a FTE :)

    • Autodesk Graphic

      Account-Based Marketing Specialist - EMEA

      Autodesk

      - 1 year 2 months

      Bangalore Urban, Karnataka, India

  • The ABM Practice Graphic

    Professional Freelancer: Account-Based Marketing For Mphasis, SAP, Kanverse, Microsoft, SAP

    The ABM Practice

    - 4 years 7 months

    Remote

  • Simplilearn Graphic

    Social Media Lead

    Simplilearn

    - 1 year 6 months

    India

    Achieved so far:
    • Solely responsible for growing the community organically by ~50% across the social media channels.
    • Initiated and Launched Employee Advocacy Program
    • Initiated and Executed Social Listening Strategy
    • Improved the response rate on Facebook by 30%
    • Implemented new methods to overcome Facebook's algorithm constraints.
    • Activated Quora Strategy
    • Managed to come in the Top 2 writers on Quora for Simplilearn topic in 2 months.
    • Introduced Telegram as…

    Achieved so far:
    • Solely responsible for growing the community organically by ~50% across the social media channels.
    • Initiated and Launched Employee Advocacy Program
    • Initiated and Executed Social Listening Strategy
    • Improved the response rate on Facebook by 30%
    • Implemented new methods to overcome Facebook's algorithm constraints.
    • Activated Quora Strategy
    • Managed to come in the Top 2 writers on Quora for Simplilearn topic in 2 months.
    • Introduced Telegram as a new social media channel
    • Worked on TikTok strategy to improve awareness and maximize the video views.

  • Promoters Global - Marketing & Management | Brand Activations | Promotions | Events | Staffing Graphic

    Digital Marketing Manager

    Promoters Global - Marketing & Management | Brand Activations | Promotions | Events | Staffing

    - 1 year 6 months

    Dubai, United Arab Emirates

    • Produce content including written copy, visuals and short-form videos
    • Manage and run social media sites including Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr and YouTube
    • Manage social media advertising budgets and define the content planning
    • Work with CRMs like Zoho and Hubspot to keep a track of leads and follow up.
    • Preparing weekly reports using Facebook Business Manager, Google Analytics etc.
    • Work closely with all internal divisions to gain exposure…

    • Produce content including written copy, visuals and short-form videos
    • Manage and run social media sites including Facebook, Twitter, Pinterest, Instagram, Google+, Tumblr and YouTube
    • Manage social media advertising budgets and define the content planning
    • Work with CRMs like Zoho and Hubspot to keep a track of leads and follow up.
    • Preparing weekly reports using Facebook Business Manager, Google Analytics etc.
    • Work closely with all internal divisions to gain exposure for the brand
    • Analyse and report on all relevant activity, making recommendations based on findings
    • Develop a heads-up approach to the Social Media landscape bringing emerging trends and exciting new platform developments to the team and the wider agency
    • Ensure the proper delivery of the social strategy.
    • Lead and control the quality of the social output (creation of content plan, post timeliness, quality of responses).
    • Manage the agency by using tools and dashboards such as Sysomos, Social Bakers, HootSuite and/or TweetDeck.
    • Measure performance of digital marketing efforts using a variety of analytics tools (Facebook Analytics, Google Analytics, WebTrends etc.)
    • Managing Digital Marketing campaigns via Facebook Ad Manager, Google Adwords, Google Analytics and HubSpot

  • Time To Nova Graphic

    Social Media Manager

    Time To Nova

    - 2 years 3 months

    Jumeriah Lake Towers, Dubai, United Arab Emirates

    • Implement appropriate marketing strategy (ATL, BTL, Digital) to ensure brand profitability.
    • Create Display, Search and Video Campaigns using Google Adwords
    • Track & Monitor ads using Google Analytics
    • Project manage delivery team to keep deadlines and quality
    • Manage account executives within your team and ensure that processes are followed efficiently
    • Ensure consistency of campaign targeting and goals, including advertising, content, buyer journey, and sales…

    • Implement appropriate marketing strategy (ATL, BTL, Digital) to ensure brand profitability.
    • Create Display, Search and Video Campaigns using Google Adwords
    • Track & Monitor ads using Google Analytics
    • Project manage delivery team to keep deadlines and quality
    • Manage account executives within your team and ensure that processes are followed efficiently
    • Ensure consistency of campaign targeting and goals, including advertising, content, buyer journey, and sales handoff
    • Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
    • Stay up-to-date with the latest trends and changes with SEO and major search engines.
    • Proof Reading
    • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
    • Build and Maintain connections through Linkedin Sales Navigator
    • Drive consistent, relevant traffic and leads from our social network presence.
    • Explore new ways to engage and identify new social networks to reach our target buyers.
    • Track, measure, and analyse all initiatives to report on social media ROI.
    • Create and maintain creative content strategy, while working closely with the content department. This also includes real time social media trends and content. 
    • Community management; including posting relevant content calendars, and responding to fans’ comments and queries; in order to foster a positive community and add value to the user’s experience.
    • Cover live events and live tweeting on behalf of the clients. 
    • Client Servicing; meeting clients and ensure their Social Media strategies are met while also suggesting new ideas along the project.
    • Work on Creating Wikipedia pages
    • Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram. 
    • Review user generated comments and posts and accordingly prepare monthly reports and analysis for each brand.

  • Digital Marketing Manager (Full Time)

    Desi Beats

    - 1 year 2 months

    Bangkok Metropolitan Area, Thailand

    • Develop, Implementation and also execution of strategic venue marketing plans on Social Media platforms
    • Assist with media buys trip like Trip advisor and other similar platforms.
    • Digital strategies plus promotional communication projects for Desi Beats
    • May Create, develop maintain Venue Marketing collateral for show segments like Tent cards, promotional flyers, posters, calendars etc.
    • Partner with Marketing as well as Advertising agencies/consultants/freelancers other…

    • Develop, Implementation and also execution of strategic venue marketing plans on Social Media platforms
    • Assist with media buys trip like Trip advisor and other similar platforms.
    • Digital strategies plus promotional communication projects for Desi Beats
    • May Create, develop maintain Venue Marketing collateral for show segments like Tent cards, promotional flyers, posters, calendars etc.
    • Partner with Marketing as well as Advertising agencies/consultants/freelancers other marketing suppliers.
    • Assist Promotions Manager in ordering of promotional flyers
    • Writing and dispatching email marketing campaigns
    • Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
    • Contributing to social media engagement and brand awareness campaigns, managing e-communications; assisting with paid media
    • Researching new online media opportunities that may benefit the business
    • Keeping up to date with current digital trends;
    • Managing the contact database and assisting with lead generation activities; negotiating with media suppliers to achieve the best price for clients.
    • Handle Customer Service and Improve the Quality.
    • Deal with Customers queries and complaints, make their bookings and to stay updated with the place and surroundings.
    • Manage & generate content for the digital promotion using Adobe Photoshop and other software.

  • Marketing Executive/Social Media

    Hindustan Traders, Master Crafts

    - 2 years 6 months

    Jodhpur Area, India

    • Plan and execute marketing database, email, social media and display advertisin campaigns 
    • Work with various internal teams to design, build and maintain social media presences across multiple client accounts 
    • Plan, execute, and measure experiments and conversion tests 
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Devising strategies to drive online traffic to the company website
    • Tracking conversion rates and making improvements…

    • Plan and execute marketing database, email, social media and display advertisin campaigns 
    • Work with various internal teams to design, build and maintain social media presences across multiple client accounts 
    • Plan, execute, and measure experiments and conversion tests 
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Devising strategies to drive online traffic to the company website
    • Tracking conversion rates and making improvements to the website
    • Review new technologies and keep the company at the forefront of developments in Digital Marketing
    • Take online orders via email/phone//Reply to queries via email/phone.
    • Negotiate with vendors
    • Working on new business pitches
    • Provide detailed reports to Sales team about the social media presence of the prospect.

Education

Licenses & Certifications

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Volunteer Experience

  • Online Marketing Specialist and Admin

    Robin Hood Army, Jodhpur

    - Present 9 years 3 months

    Social Services

    The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across Pakistan and India. The organisation consists of over 2315 volunteers spread across 19 cities, and have served food to over 3, 50, 441 people so far. The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night…

    The Robin Hood Army is a volunteer based organisation that works to get surplus food from restaurants to the less fortunate sections of society in cities across Pakistan and India. The organisation consists of over 2315 volunteers spread across 19 cities, and have served food to over 3, 50, 441 people so far. The volunteers are largely young working professionals from varied fields. The lesser fortunate sections who the organisation reaches out to include homeless families, orphanages, night shelters, homes for abandoned children, patients from public hospitals, etc.

    I, being an admin of the jodhpur group, take care of the Online promotion, Creating promotional posts, participate in the events and spread more awareness for this cause.

Skills

Languages

  • English

    Full professional proficiency

  • Hindi

    Full professional proficiency

  • Arabic

    Limited working proficiency

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