Slixta

Let's be honest. Your landingpage can make or break your startup! And there is no one sizes fits all solution to creating a high converting landingpage. It's a blend of science and art. And I believe as so often in the startup journey it is about really understanding your customers. Yesterday I had some time to put together a cheat sheet for building the perfect landingpage for you. It is based on my experience building hundreds of landingpages every year at magier. You can take it as a starting point to get some inspiration. Obviously depending on your business you need to add / adapt sections! Full Resolution + Examples in Comments!

How much should a business spend on marketing? This is one of the most common questions we hear during Slixta calls. We gathered some data, and this is an over-simplified summary: 🎯 Early-Stage (High Growth): 15% – 35% of revenue (Heavy investment in brand awareness and lead generation) 🎯 Next-Stage (Scaling): 10% – 25% of revenue (Optimizing customer acquisition cost and improving marketing efficiency) 🎯 Mature Businesses: 5% – 15% of revenue (Lower spending with a focus on retention and organic growth) These numbers are generally for B2B businesses. B2C companies' marketing budgets are typically 10% to 20% higher than B2B's. (This is an approximation from publicly available data from the published reports of Gartner & Forrester, SaaS benchmarks, and case studies from various companies) (If any of you have better numbers/sources, please add them in the comments)

We engage with prospects from diverse industries daily, showcasing how Slixta helps them streamline Marketing. When it comes to targeting the right audience, businesses typically take one of two approaches: ✅ Wider Reach – High-volume targeting (100K+). Ad networks make this easy. ✅ Account-Based Marketing (ABM) – A laser-focused approach targeting under 10K accounts (sometimes just 100!) We’ve compiled four real-world examples from our clients and prospects, demonstrating a different business problem #MarketingStrategy #AccountBasedMarketing #ABM #MarTech #Growth

Struggling to turn website clicks into paying customers? Well, 98% of website visitors leave without taking action. Join Slixta Growth Lab for an exclusive webinar featuring expert speakers! Register for this online event, you can also bring in your challenges, and discuss with the speakers! #LeadGeneration #MarketingAutomation #GrowthHacking #SlixtaGrowthLabs

The event is at 4 pm today (On Marketing, conversion optimisation, and lead generation) Dhaval Doshi, Malhar Barai, and Kavita Jhunjhunwala are speaking. Please signup at https://lnkd.in/g6EpPBm5 #SlixtaGrowthLabs #marketing

The 3 Stages of B2B Growth - The common pattern At Slixta, we’ve worked with many B2B businesses, and one thing is clear—growth happens in stages. Each stage plays a crucial role in scaling a business successfully. 🚀 Stage 1: Founder-Driven Hustle In the early days, growth is all about the founder’s efforts. We’ve seen businesses thrive when founders take charge—leveraging networks, reaching out directly, and closing deals themselves. It’s hands-on, intense, but absolutely necessary. 📈 Stage 2: Performance Marketing Push Once the initial momentum is built, digital marketing takes over. Performance-driven strategies—ads, and outbound campaigns—help scale lead generation. Many of our clients have unlocked serious traction at this stage by investing in targeted marketing. 🏆 Stage 3: Brand-Driven Expansion The real transformation happens when the brand starts working for the business. A strong reputation attracts inbound leads, builds trust, and reduces the need for aggressive outreach. The best-performing businesses we work with reach this stage by consistently delivering value and refining their messaging. Each stage is essential, and skipping one can slow down growth. Knowing where you are in this journey helps you plan the next move. Agree? Which stage is your business in right now? Do you see other stages and patterns ?