Kumkum Bhagya’s arranged marriage concept is winning hearts of West Africans too

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Dubbed in Twi language, Kumkum Bhagya has been airing in Ghana since November 2015. Talking about its popularity, Abena Yiadom, Adom TV Channel Manager told IANS, “Most Ghanaians relate well to the storyline which is about arranged marriages. Currently, we air the show five days a week from 9 pm to 10 pm with a repeat the next morning; and we show an omnibus of all the stories that were shown during the week on Sundays for those who have missed them.”

Also read | Kumkum Bhagya 20th January 2017 full episode: Pragya shows her unwillingness to marry Purab

Apart from Kumkum Bhagya, another Indian show – Ek Veer Ki Ardaas Veera is also telecast on Ghana’s Adom TV.

Ekta Kapoor’s production Kumkum Bhagya began airing in India in 2014. Its initial plot told a story of about a Punjabi matriarch who runs a marriage hall and is ever seeking ways to get her two feisty daughters married. The show airs on Zee TV in India and is heading towards its 800th episode.

The team of Kumkum Bhagya recently brought in the New Year together in Thailand. The star cast is seen sharing pictures on their social media accounts, proving that they also share an amazing rapport off the camera.