Enrico Ferretti

📚 Exciting News! 📚 The Second Edition of our comprehensive E-book on the "Legal Liabilities of Bad SEO Tactics" is here! 🎉 We are thrilled to announce the release of the updated edition of our E-book, "When #SEO Could Be Illegal: Legal Liabilities of Bad SEO Tactics." This E-book was crafted with the aim to provide clarity and guidance to our industry peers, ensuring that you can navigate the complex world of SEO with confidence and compliance. Building upon the success of the first edition, this second edition has been enriched with valuable insights and feedback from our esteemed colleagues and industry experts. A special thanks to Mariachiara Marsella for including me, and for Andrea,,",," Scarpetta,,",,,", Martino Mosna, E. Luca Bove along with the invaluable contribution of Italian lawyer specialized in Internet law Floriana Capone for this wonderful team effort. And a special thanks to Giorgio Taverniti for his continuous support. This second edition is meticulously organized by the type of SEO activity, providing clear explanations, real-life examples, and insights into potential violations of Google's policies and legal implications. Each section equips you with the knowledge to understand not only what the activity entails but also the risks associated with non-compliance. We invite you to dive into the wealth of information provided in this E-book, empowering yourself with the knowledge to navigate the SEO landscape responsibly and ethically. Grab your copy today and embark on a journey towards SEO excellence while staying legally compliant! 🚀 #SEO #LegalCompliance #DigitalMarketing #Ebook #IndustryInsights 📘 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗦𝗲𝗰𝗼𝗻𝗱 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗙𝗿𝗲𝗲 𝗛𝗲𝗿𝗲: [https://lnkd.in/gV59cyhY]

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Good morning! The SEO Club is back with our 13th video on SEO predictions and expectations for 2025! We asked Francesco Tanti about his SEO predictions and this is what he said: https://lnkd.in/dp_jYpBh

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I highly recommend the GA4 and BigQuery course from CXL. It offers a comprehensive overview of data modeling, integration, and practical tools like Google Sheets and Looker Studio for automation. The focus on A/B testing and SQL basics makes it perfect for anyone looking to optimize their analytics skills and bring data-driven strategies to life. Thanks to George Onderdijk for such a well-structured and insightful course!

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This article by Riccardo Mares for Oncrawl is very good and offers great insights about the auto tagging parameter of Merchant and its consequences for SEO: https://lnkd.in/dQ4YaQ83

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Some Good News: Consob and Google Team Up to Block Scammy Ads in Italy With new digital filters, they plan to block those too-good-to-be-true ads before they even reach users. Consob is also calling on other platforms like Meta, X, and LinkedIn to jump in and help make online investing a safer space. Full article 🔗 https://lnkd.in/daTvBNUS Google Finance Magnates

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• Why and how SEOs should learn Python • How to create a good link profile using different strategies • On which area of SEO Massimiliano would focus on starting his career today • Who is Massimiliano - (except being an SEO Expert) In case you missed the first episode of I H ❤️ TE SEO Podcast with Massimiliano Geraci, here it is! Tomasz Tymiński spoke with Massimo few weeks ago, at the SEO Estonia Conference about those and few other topics. 𝗪𝗵𝘆 𝗶𝘀 𝗶𝘁 𝘄𝗼𝗿𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲? Massimo is a lovely human being, but that’s not a ranking factor, unfortunately 😒 However, he has a gift for speaking clearly and in a simple way about complex topics. This episode consists of concrete, practical tips you can implement immediately in your processes. How do I know that? There is one idea from this talk that will be implemented at Linkhouse in the near future :) Podcast: you know where to find the link 😉 #ihateseo #podcast #linkhouse

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15 Ways To Improve Conversion Rates In Google Ads https://lnkd.in/dQfTss_n

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𝗧𝗵𝗶𝗻𝗸 𝘆𝗼𝘂'𝗿𝗲 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗚𝗧𝗠 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀? At 𝗚𝗧𝗠𝟰𝘄𝗮𝗿𝗱, organised by MeasureMinds Group and sponsored by Stape, Matteo Zambon from Tag Manager Italia shared his insights on GTM templates. He discussed: 💡 How GTM templates have evolved to boost performance & security. 💡 Why publishing your own template can elevate your brand. 💡 What features the GTM Template Gallery still needs. Missed his live session? 📰 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴: https://lnkd.in/e4efkfrZ 📹 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗿𝗲𝗰𝗼𝗿𝗱𝗶𝗻𝗴: https://lnkd.in/eQkz4c9C 💬 What features would you add to the GTM Template Gallery? Comment below! 👇

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🇮🇹👩‍💻👨🏻‍💻[Webinar in Italian] How to create content for your Newsletter and get new leads? This is a preview of my webinar for SEOZoom (in Italian) If you want to watch the webinar, drop me a message and I'll send you the link to SEOZoom academy.

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Does my town secretly sell axes? Strange #SERP about "Ascrea". There’s something strange in this SERP. Ascrea is my town, a beautiful Italian small village overlooking Lake Turano. Google, of course, knows what it is and what kind of entity it represents. Now, here’s the peculiar part: if you search for Ascrea on Google, it displays a set of labels. Among these labels is one labeled as "products". Initially, I thought, "𝑊𝑜𝑛𝑑𝑒𝑟𝑓𝑢𝑙! 𝐺𝑜𝑜𝑔𝑙𝑒 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑠 𝑜𝑢𝑟 𝑡𝑜𝑤𝑛’𝑠 𝑡𝑦𝑝𝑖𝑐𝑎𝑙 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑠." However, upon clicking it, you’re presented with information about axes, which has no correlation to Ascrea whatsoever. Axes are not a typical product associated with my town. John Mueller Gary Illyes is it possibile that the similarity between the two Italian words ("Ascrea" and "ascia", which share similar letters) causes this "issue"? #SEO #KnowledgeGraph https://lnkd.in/dFTaYCa7

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Let me use this great card Fattoretto Agency | SEO e AI per eCommerce prepared for me to remind all the SEO nerds close to Milan 🇮🇹 that next week I'll be a speaker at their Summit dedicated to the future of the industry. 💃 #seo

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When #SEO could be illegal: Legal liabilities of bad SEO tactics. Second edition. Following the feedback from users, my colleagues Andrea,,",," Scarpetta,,",,," Martino Mosna E. Luca Bove and Floriana Capone, Italian lawyer specialized in Internet law, 𝗵𝗮𝘃𝗲 𝗶𝗻𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲𝗱 𝗺𝗼𝗿𝗲 𝗹𝗲𝗴𝗮𝗹 𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀. Before that, we changed the title. The second edition is available 𝗼𝗻𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲, here: https://lnkd.in/dp29BM9a In addition to our experience, we had the support of: Gabriella S., international SEO and marketer ChatGPT and Gemini A special mention goes to Giorgio Taverniti The ebook is organized by the type of activity; for each activity or implementation, the following information is provided: - What the activity is - Example - Violation of Google’s Policies - What can happen - Violation of the Law and economic sanction

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How to segment traffic from LLMs in GA4 https://buff.ly/4iwet34

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This screenshot explains why, if you're sending cold emails, you shouldn't worry about the reply rates reported by others. 🌟Your reply rate will vary greatly based on your use case.🌟 This specific campaign is one of dozens of link-building campaigns Antonio Gabrić runs for Hunter. 53.6% reply rate. Antonio is a superstar, but let's be honest—these stats are unachievable if you're using cold email to sell a SaaS product, for example. And even within the same use case, no two campaigns are the same. There will be different dynamics depending on your pricing, whether or not you have a free trial, timing, brand, etc. All this will influence your reply rate tremendously. Instead of looking at what others are sending: 1. Understand that cold email is a process. You won't get far sending one campaign per year. 2. Make sure you understand the key metrics and track them relentlessly. 3. Continuously hone your approach and messaging.

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Subdirectories vs. ccTLDs vs. Subdomains for International SEO: A Data-Driven Look A new study by GA Agency and SE Ranking sheds light on the best domain structures for international SEO. The analysis of over 20,000 keywords across 15 markets reveals: ccTLDs dominate top rankings: Websites with country code top-level domains (example.it – Italy or example.fr – France) rank highest globally, but can be expensive to manage. Subdirectories are a strong alternative: Subdirectories within a gTLD (e.g., example.com/fr/  – France ) are popular and perform well, making them a cost-effective option for many. Subdomains: reconsider in multilingual markets: While generally less favorable for SEO, subdomains can be effective for targeting specific languages within a country (e.g., Switzerland). The study suggests the best choice depends on your resources and target markets. For a deeper dive into the findings and international SEO strategies, check out the full article. Link to the full article: https://shorturl.at/jnAIY

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Here is why (not set) continues to appear in your #GA4 e-commerce reports. GA4 uses a placeholder called ‘(not set)’ whenever it does not receive any information for a dimension, say the ‘Item name’ dimension. In GA4, event-scoped and item-scoped dimensions only apply to the specific event with which they are sent. They do not carry over or apply to other events in the same session, including subsequent and previous events. This could result in (not set) values in your reports if an event-scoped or custom-scoped dimension is not explicitly included with "every" relevant event. . . Let’s say you have an ecommerce website and are tracking views of different products. You send an ‘item_view’ event to GA4 whenever a user views a product. With each ‘item_view’ event, you also send the ‘item_name’ as an event parameter. Now, if you are tracking a ‘purchase’ event but do not include the ‘item_name’ with the purchase event, the ‘item_name’ for the 'purchase' event would be reported as '(not set)' in GA4. To ensure ‘item_name’ is reported for the ‘purchase’ event, you would need to include it with the ‘purchase’ event. . . It is important, as a best practice, to ensure that all relevant event-scoped and item-scoped dimensions are included with "each" event that you send to GA4. This requires careful planning and management of your event and e-commerce tracking setup and thorough testing to confirm that all event data is correctly recorded.

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