Rossella Benti

Rossella Benti

Milano, Lombardia, Italia
2508 follower Oltre 500 collegamenti

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Informazioni

•Strong B2B marketing expertise focused on Business Applications and Technologies:…

Attività

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Esperienza

  • Grafico Blue Yonder

    Blue Yonder

    Milan, Lombardy, Italy

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    Milan, Lombardy, Italy

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    Milan Area, Italy

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    Milan Area, Italy

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    Europe

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    Milan Area, Italy

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Formazione

  • Grafico Università degli Studi di Milano

    Università degli Studi di Milano

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    New paradigms in measuring digital marketing effectiveness

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    Attività e associazioni:Loyalty Marketing: sales readiness training with Prof. R. Cuthbertson focused on Customer Loyalty trends and evolution

    The traing was tailored for Oracle

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    Training attended on November 2008
    Teachers: Sandro Castaldo - SDA Bocconi
    Lluis Martinez Ribes - ESADE
    Gianmario Verona - SDA Bocconi
    Training highlights:
    - New competitive dynamics: price and channels wars
    - Creation of brand without advertising
    - The impact of marketing on the variables of firm performance
    - The innovation of distributing channels
    - Co-creation of value with customers
    - Innovative structures to create "products"

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    Training developed by The Institute of Marketing for Oracle CRM Sales.
    Training highlights:
    Lifecycle of a marketing project from brief to execution
    Digital Marketing
    Customer Insight, segmentation, modelling and analysis
    Developing and evaluating customer Loyalty
    Accountable (Measurable Marketing)

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    - Integrated approach to PR: how PR can deliver value
    - Changing the Focus on Marketing Segmentation
    - Value Proposition: how to build one
    - e-Marketing and e-Communications

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    •Chartered Institute of Marketing - UK, December 2003

    - Developing a Launch Marketing Plan
    - Concept and stages on the development of integrated
    marketing campaigns
    - Overview of the marketing planning process with emphasis on new product launch.
    - SWOT and competitive analysis as well as discussion of markets, segmentation, targeting, differential advantage and positioning.
    - E-mail campaign planning

  • Situational Leadership II (SLII) is recognized as both a business language and a framework for employee development that transcends cultural, linguistic, and geographical boundaries. Its foundation lies in teaching leaders to diagnose the needs of an individual or a team and then use the appropriate leadership style to respond to the needs of the person.

Licenze e certificazioni

Esperienze di volontariato

  • Grafico Fondazione Telethon

    Professional Voluteer - B2B fundrising

    Fondazione Telethon

    - Presente 12 anni

    Salute

    Supporting Telethon Foundation fundraising, on a volunteer basis, by applying B2B Marketing and Demand Generation personal expertise.

    Activities include:

    •Identification and segmentation of potential Corporate donors and Corporate Social Responsibility stakeholders.
    •B2B fundraising programs management aimed at new Corporate donors.
    •Relationships development.

Lingue

  • English

    Conoscenza madrelingua o bilingue

  • Spanish

    Conoscenza professionale completa

  • French

    Conoscenza lavorativa limitata

  • Chinese

    Conoscenza base

  • Italian

    Conoscenza madrelingua o bilingue

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