In this edition of The Current, reporter Travis Clark attended the inaugural Marketecture Media Live conference, where the biggest theme (aside from "no boring panels") was how AI is changing everything we know about advertising. Also in this edition: British broadcasters are battling for ad budgets and BVOD is getting a boost Down Under.
The Trade Desk
技術・情報・インターネット
Ventura、CA222,866人のフォロワー
We’re committed to making digital advertising better, because the future of the open internet depends on it.
概要
A media buying platform built for what matters. Premium streaming TV. One-click commerce. Trusted journalism. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- ウェブサイト
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http://www.thetradedesk.com
The Trade Deskの外部リンク
- 業種
- 技術・情報・インターネット
- 会社規模
- 社員 1,001 - 5,000名
- 本社
- Ventura、CA
- 種類
- 上場企業
- 創立
- 2009
- 専門分野
- Online Advertising、Real Time Bidding、Demand Side Platforms、Behavioral Targeting、Data Management Platforms
場所
The Trade Deskの社員
アップデート
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The Trade Deskさんが再投稿しました
“I think there’s still more gains to be had in fields like engineering and computer science — the things that are very critical if we want to truly unlock things like artificial intelligence.” Genentech VP and CMO Erica Taylor, Ph.D. joins The Current Podcast to share her unique journey from immunology to biotech marketing and the evolving role of biotech brands in mainstream media. She also reflects on her experience as a woman in STEM, the importance of mentorship and how leaders can create more inclusive spaces for the next generation of marketers and scientists. Listen: https://bit.ly/4hjW5J2 #marketing #biotech #brandmarketing
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Is your campaign set up to access the most valuable impressions? Understanding your campaign's health through the lens of Decision Power Score can give you valuable insights to help guide optimizations.
Decision Power Score can position your campaign for success
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The Trade Deskさんが再投稿しました
“Boring doesn’t mean old or stuck in our ways. We’re redefining boring as steady, reliable and trustworthy — the qualities customers count on most. So that you can live the brilliant life you want,” says PNC Bank CMO Jenn Garbach. Garbach joined us at SXSW as part of International Women’s Day and Women’s History Month. Hear her unpack the success of the bank’s Brilliantly Boring campaign and reflections on her experiences as a woman in marketing, navigating imposter syndrome and learning to balance professional growth with family life. Listen: https://bit.ly/4bVPuTW #marketing #WomensHistoryMonth #brandmarketing
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Inside this edition of The Current: - We break down the main takeaways from the DOJ’s final proposals in the Google search antitrust case. - At this year’s SXSW festival, thousands of marketers gathered in Austin, where AI’s “transition from curiosity to use case” emerged as a hot topic of discussion. - In a recent op-ed, ID5.io’s Valbona Gjini shares three ways publishers can attract more advertisers and reestablish themselves as essential partners.
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The Trade Deskさんが再投稿しました
For International Women’s Day and Women’s History Month, The Current Podcast spoke with extraordinary women in media and marketing at SXSW in partnership with The Female Quotient. Approaching her one-year anniversary as chief marketing officer, Beyond Yoga's Katie Babineau discusses her time at the activewear brand and offers advice to future female leaders. “Don’t be afraid to take the risk and build your community because careers are long, and you can pivot and bob and weave — and that’s a beautiful thing,” says Babineau. Listen: https://bit.ly/3FvHBsw #IWD2025 #WomensHistoryMonth #SXSW2025
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At FWD25, we brought together senior leaders in healthcare marketing for a series of intimate discussions to delve into critical themes, including: reaching the most relevant audiences, advanced measurement solutions, and omnichannel strategies to drive consumer engagement. Thank you to everyone who joined us, and to our panelists: Adam Kruse | Novartis Zack Zaban | Starcom Kit Burkus | IQVIA Kimberly Kremer | CMI Media Group Scott Ensign | Butler/Till Marcel Minassian | Genentech David Fowler | HealixGlobal Chandra Shekhar | Eli Lilly and Company Sarah Clayton | Pfizer Kristina Shepard | NBCUniversal Katie Vogt | Walgreens Advertising Group Andrea Palmer | Publicis Health Media Damar Hamlin | National Football League (NFL)
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In honor of International Women's Day, we held gatherings around the world to connect and celebrate with our clients, colleagues, and partners. Together we explored our collective motivations and strategies to accelerate action for gender equality. Thank you to all who attended and spearheaded these inspiring events, and special thanks to our speakers who shared their stories and visions for the future. #IWD2025 #AccelerateAction #WeAreTheTradeDesk
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At FWD25, we brought together senior leaders in CPG marketing for a series of intimate discussions on the rapid growth of retail media, harnessing the power of verified purchase data, advanced measurement solutions, and omnichannel strategies to optimize media investments. Thank you to all the attendees, as well as our panelists Unilever's Anthony Patrignelli and Katie K., PepsiCo's Mike Glaser, 84.51˚'s Christine Foster, Kenvue's Courtney King, and UM Worldwide's Matt Dienstag for joining us.
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We recently gathered some of the world’s largest brands at FWD25 to explore how they drive growth through marketing innovation — everything from building consumer-first media strategies grounded in first-party data to the forward-looking partnerships inspiring the most sophisticated global marketers. Discover the key moments: https://bit.ly/4ivH3kn
FWD25 | Event Highlights