Yumiko Oka

Symphony Marketing's "B2B Marketing Skill Assessment" has been adopted by many clients, helping them measure and understand their marketing skill index. But the goal is not simply about improving your index. Stronger marketing within B2B organizations drives mission-critical outcomes like revenue growth and business expansion. It creates a well-orchestrated marketing approach that benefits the entire organization. To truly achieve impactful results, building organizational marketing knowledge is essential. That’s why Symphony Marketing defines both the skills B2B companies should aim for and their ideal marketing skill score. We’re sharing insights into this framework—both skills and scoring—so you can plan ahead for optimal improvement in your marketing capabilities. Interested in elevating your organization’s marketing game? Start planning today! https://lnkd.in/gesuzcZ2 #B2BMarketing #MarketingSkills #BusinessGrowth #Japan

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Innovative Hub is Now an Official Xiaohongshu 小红书 Overseas Advertising Partner! We are thrilled to announce the expansion of our collaboration with Xiaohongshu (小红书), also known as RED or the Little Red Book, to the overseas market. As a leading Chinese lifestyle-sharing and decision-making platform, Xiaohongshu allows users to share videos and photos about fashion, beauty, food, travel, and more. This significant partnership, with Innovative Hub as the Official Overseas Advertising Partner, will revolutionize brand engagement in global markets. At Innovative Hub, we understand the tremendous value Xiaohongshu offers to international brands looking to enter the Chinese reading market in both oversea and China. With our comprehensive solutions, including account setup, management, content strategies, advertising, and KOL marketing, brands can effectively generate word-of-mouth, enhance brand awareness, increase user engagement, and drive revenue. Moreover, we are proud to be the exclusive partner for Xiaohongshu overseas shops in Singapore, further solidifying our role in this groundbreaking collaboration. Stay tuned for more exciting updates on this transformative partnership! Contact our sales representatives for more details: [Innovative Hub Contact]( https://lnkd.in/g9bagYec ) #Xiaohongshu #XiaohongshuMarketing #LittleRedBook #InnovativeHub #DigitalMarketing #InfluencerMarketing #ContentStrategies #BrandAwareness #GlobalExpansion #ChineseMarket

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(Japanese follows) Thrilled to unveil the cover of our upcoming book—a specially edited version of our original English edition, "Will ChatGPT Take My Job: Winning Strategies for Managers," co-authored with Tianyu Xu. *Now available on Amazon: https://a.co/d/iDs8mbt We've tailored this edition to fit the unique business environment and practices in Japan, with all prompts relevantly modified to align with Japanese ChatGPT capabilities. Designed to help managers effectively leverage AI and ChatGPT in these rapidly changing times, this guide is a must-read. Stay tuned for more updates! --- 先行して英語で出版した書籍『Will ChatGPT Take My Job: Winning Strategies for Managers』の日本語版を執筆中です。 日本のビジネス環境や商習慣に合わせて内容を調整し、すべてのプロンプトを日本のChatGPTの機能に最適化しています。単なる翻訳ではなく、すべての章を日本向けに再構成・再編集しました。 マネージャーがAIとChatGPTを効果的に活用するための必読ガイドです。今月末の発売となりますので、ぜひお楽しみに！

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#IndustryFirst #CareConcierge With the increasing mobility of people between Hong Kong and Mainland China for leisure, work and even retirement, demand for quality medical protection products and services is on the rise. However, being unfamiliar with the services and procedures in a new environment could be very stressful in times of need. Designed to address people’s protection needs and pain points, AIA Hong Kong is pleased to launch the innovative industry-first¹ Care Concierge with dedicated value-added healthcare and support services, and the GBA Health Connect Outpatient Plan, providing customers with seamless outpatient services across GBA cities².   Find out more from HK01 coverage (Chinese only): https://bit.ly/3ViWWAF   Care Concierge: https://bit.ly/4ekRoOJ GBA Health Connect Outpatient Plan: https://bit.ly/4aZGJq1   #AIA_Aspire #AIAHongKong #HealthierLongerBetterLives   ¹Care Concierge offers Hong Kong insurance industry’s first healthcare support that integrates (i) dedicated concierge service with a suite of healthcare and support services for the eligible insured and (ii) the medical home visit service in Mainland China for the eligible insured’s parents. As of 1 April 2024, compared against similar services provided by major Hong Kong insurance companies. The services under Care Concierge are only available to the insured of eligible AIA products (s) only, and are not provided in Macau. They are value-added services and do not form part of the contractual benefit and are non-guaranteed. AIA reserves the right to amend or cancel the service(s) under Care Concierge or service provider(s) or change any terms and conditions relating thereto at any time without prior notice at its absolute discretion. ²The medical network outpatient cover includes Hong Kong, Macau and designated Mainland GBA cities. The designated Mainland GBA cities currently include Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan and Zhongshan. Please note that AIA may at its discretion revise the list of designated Mainland GBA cities from time to time. GBA Health Connect Outpatient Plan can be purchased as a basic plan or rider.   The product information in this material does not contain the full terms of the product, for the details of the product features, terms and conditions, exclusions and key product risks, you may refer to the product brochure and policy contract of relevant products. In case you want to read policy contract sample before making an application, you can obtain a copy from AIA.

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Why do some firms outperform others? By estimating a dynamic game for Japan’s convenience stores, I show late​comers’ annual cost ​reductions exceed early entrants’ revenue gains. But delaying entry is only profitable for a few decades due to market dynamics and geography. This work is forthcoming in International Economic Review.   https://lnkd.in/geydvuMp Research on the effects of entry order on firm revenues is extensive, but its impact on profits and costs has not been explored due to data limitations. This study uses a structural estimation approach to estimate the effects of entry order on revenues and costs without relying on accounting profits or cost data. Applying Bajari, Benkard, and Levin (2007) to many geographic markets, I find the following: 1. Early entrants experience a 4.8% increase in per-store revenues. 2. In contrast, late entrants benefit from a 7.6% reduction in variable costs and a 5.8% decrease in store expansion costs. Does this mean that late entry is always "advantageous"? Simulation results show that delaying entry results in immediate cost savings. However, during the delay, competitors enter the market and expand their store networks. Over the long term, the resulting revenue loss from increased competition offsets the cost savings, with this balance tipping approximately 27 years later. From a broader perspective, this study exemplifies the use of structural estimation to derive insights from data on key topics traditionally explored descriptively in marketing strategy and strategic management research. Thanks everyone who provided insightful comments and feedback.

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Xiaohongshu vs. traditional e-commerce platforms—what’s the right choice for your brand? 🌍 Xiaohongshu is ideal for businesses targeting social commerce and influencer-driven sales, especially in China. Meanwhile, platforms like Amazon or Alibaba excel in scalability and global reach. Learn which platform aligns with your goals in our latest article. 

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Reading this feature from Nikkei, honestly, makes me feel a bit anxious about AI's impact on Japan's anime industry. It's tough for creatives to adapt AI trends. There's a real psychological struggle in figuring out how to work alongside AI. On the other hand, the mobile generation seems to prefer quick, easy-to-digest content, which makes me worry that those deep, touching stories might get lost. Balancing all this is going to be tricky. https://lnkd.in/gaueWtQf #AI #Anime #CreativeIndustry #NikkeiNews

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How to Unlock Viral Success on Xiaohongshu! Are you looking to grow your presence on Xiaohongshu (Little Red Book) and create content that goes viral? We’ve just published a detailed guide that breaks down everything you need to know about Xiaohongshu’s traffic algorithm, CES score, and how to climb through its 8-level traffic pool system. 🔑 What you'll learn: How Xiaohongshu’s algorithm works compared to TikTok. The secrets behind the platform’s viral content distribution. Actionable tips to boost your CES score and grow your visibility. 👉 Ready to take your content to the next level? Check out our blog post now: https://lnkd.in/gFme4s8U #Xiaohongshu #xiaohongshumarketing #SocialMediaMarketing #ViralContent #ContentStrategy #TrafficBoost #MarketingTips

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🚀 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦’𝐬 𝐈𝐜𝐞 𝐂𝐫𝐞𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐌𝐨𝐫𝐢𝐧𝐚𝐠𝐚 𝐌𝐢𝐥𝐤’𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 🚀 Vietnam’s ice cream market is booming, offering immense opportunities for brands to thrive. Here’s a closer look at the market potential, Morinaga Milk’s corporate-level entry strategy, and valuable lessons SMEs can learn. 1️⃣ 𝐈𝐜𝐞 𝐂𝐫𝐞𝐚𝐦 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧 𝐕𝐢𝐞𝐭𝐧𝐚𝐦📈 Vietnam’s ice cream market is expected to grow at an impressive CAGR of 8.53%, reaching $405.51 million by 2030 (up from $210.67 million in 2022). Key drivers include: 🌱Rising Disposable Incomes: Economic growth enables consumers to spend more on indulgent, premium products. 🍨Preference for Fusion Flavors: Demand is growing for ice creams that blend international tastes with local twists, such as coconut, durian, and green tea. 📸Social Media Culture: Visually creative, “Instagram-worthy” ice creams resonate with younger generations. 🍦Healthier Alternatives: A shift toward low-calorie and functional ice cream options reflects changing consumer priorities. 2️⃣ 𝐀 𝐒𝐧𝐚𝐩𝐬𝐡𝐨𝐭 𝐨𝐟 𝐌𝐨𝐫𝐢𝐧𝐚𝐠𝐚 𝐌𝐢𝐥𝐤’𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐄𝐧𝐭𝐫𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Morinaga has adopted a multi-faceted approach to expand into Vietnam: ✅Exporting: Began by exporting powdered formula milk in 2010 to build brand recognition. ✅M&A: Acquired Elovi Vietnam (2021), transforming it into Morinaga Nutritional Foods Vietnam, which now produces 80M liters annually. ✅Subsidiary setup (Greenfield investment): Established Morinaga Milk Vietnam Co., Ltd. (2020) to focus on functional ingredients like probiotics. ✅Joint Ventures: Partnered with Le May (2022) to import and distribute formula milk. ✅Strategic Partnerships: Collaborated with retail giants like AEON Mall, Con Cung, and Ministop to expand reach. 3️⃣ 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐒𝐌𝐄𝐬 𝐂𝐚𝐧 𝐋𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐌𝐨𝐫𝐢𝐧𝐚𝐠𝐚 Here’s how SMEs can adopt Morinaga’s winning strategies💡 🎯Understand the Market 🤝Leverage Collaboration 🍦Tailor Products to Local Tastes 🛠️Adopt a Phased Entry Strategy Full read: https://lnkd.in/gZinFPfU 🌟 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐕𝐢𝐞𝐭𝐧𝐚𝐦’𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥? Speak with us today! --- CONTACT SOSP Consulting Group 📧 [email protected] 🏢 Rep Office: 17th floor, Vincom Center Buildings, 72 Le Thanh Ton Street, Ben Nghe Ward, District 1, HCMC 🏢 Headquarter: 3th floor, 126 Nguyen Thi Minh Khai street, Ward 6, District 3, HCMC (*)Photo source: morinagamilk, vnexpress #VietnamMarketEntry #IceCreamMarket 🍦 #SMEInsights #MorinagaMilk #BusinessGrowth 🚀 #DoingBusinessInVietnam

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Why Your Brand Needs a Blog on Naver 🇰🇷 If you’re looking to reach customers in South Korea, having a brand blog on Naver is a must! Here’s why: ✅Top Search Engine: Naver is the most popular search engine in Korea. By optimizing your blog for Naver, you can increase your chances of being found by more people. ✅Local Visibility: A good Naver blog helps you show up in local searches, making it easier for customers to find your products or services. ✅Quality Content Counts: Naver loves fresh and helpful content. Writing valuable posts with the right keywords can help your blog rank higher in search results. ✅Engagement Matters: Naver rewards blogs that get comments and shares. Encourage your readers to interact with your content to improve your blog’s visibility. ✅Ongoing Traffic: Unlike ads, a well-optimized blog can keep bringing visitors over time, helping your brand stay top-of-mind. In short, a blog on Naver is a powerful way to increase your brand’s visibility and connect with customers in Korea. Let’s chat about how you can make the most of this opportunity! 💡 https://blog.naver.com #Naver #DigitalMarketing #SEO #KoreanMarket #BrandStrategy

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Accounting for 40% of global carbon dioxide emissions, of which roughly 70% is generated from building operations, the remaining 30% comes from the construction, real estate sector is nowadays one of the most polluting industries. With such environmental burden, a significant change in the real estate sector to reduce its carbon dioxide emissions is not only urgent to sustain the industry but also to respond to the surging decarbonising demands from relevant industries. The special feature in the latest issue of Robb Report Vietnam raised an interesting question of whether decarbonising real estate will be just a momentary trend or set a future standard for the industry? The feature also our Premium Estates concept as a prime example of how we approach sustainability throughout our development practices, which will be beneficial for not only our zero-carbon roadmap but also for businesses who share the same sustainable goal. Speaking with Robb Report Vietnam, Edwin Tan, Deputy CEO at Frasers Property Vietnam shared: “We are committed to constantly elevating our premium industrial estates to provide optimal solutions for businesses, bringing new estate experiences, creating innovative working and living environments, and ultimately contributing to promoting Vietnam's economic growth.” Read more at the link below. #sustainability #green #realestates #RobbReport

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In the second blog of our series providing key insights into current and emerging lifestyle trends in Japan, we explore how the "Taipa" mindset—a blend of 'time' and 'performance'—is influencing the habits and preferences of young Japanese consumers. Taipa-types prioritize maximizing value in the least amount of time. They choose to skip slower scenes in dramas, watch content at double speed, or favor short-form media like TikToks and YouTube Shorts. When shopping, they prefer e-commerce platforms with simple navigation and rapid delivery. In response, brands like Lawson, the convenience store chain, are strategically targeting and catering to their needs with services such as 10-minute home delivery of food and daily essentials. Read our full article on the Taipa trend, including tips on how brands can adapt their strategies to meet these demands.

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【Tech Talk - Expanding Business, Striving for New Opportunities: Unlocking Success in Greater Bay Area E-commerce🌟】    Since the introduction of "E-Commerce Easy" under the Dedicated Fund on Branding, Upgrading and Domestic Sales (the BUD Fund) to support enterprises expanding into the Mainland e-commerce market, many small and medium-sized enterprises (SMEs) are eager to seize this golden opportunity and venture into the Greater Bay Area (GBA) brimming with business potential. How can SMEs successfully break through and occupy a space when facing the fierce competition in the Mainland e-commerce market? 🎉    In this episode of "Tech Talk", we are pleased to invite experts from Bank of China (Hong Kong) and WECHATBIZ to share tips for smooth sailing into the GBA market. Experts will reveal the secrets of GBA marketing. Through customer success stories, you may deep dive into how omnichannel marketing strategies can enhance brand awareness, and win over and retain customers. The webinar will also cover how cross-border financial solutions can help SMEs manage funds between Hong Kong and Mainland China easily, creating greater financial flexibility. Additionally, we have specially invited a representative from Biz Expand Easy (BEE) to share tips on discovering government funding schemes and tips for applying “E-Commerce Easy”, enabling you to make the most out of the government subsidies while expanding into the GBA market. 💪    🫵Register now! Don't miss out on this chance to explore the boundless business opportunities in GBA! 🚀 http://u.hkpc.org/bcz     #HKPC #DDIY #TechTalk #ecommerce #GBA #marketing #crossborderfinance #ecommerceeasy #budfund #DigitalTransformation #BusinessGrowth #Innovation    

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Drive B2B Marketing Success Through Social Selling In the complex world of B2B marketing, traditional tactics often fall short. That's where social selling comes in— offering a strategic approach that puts relationship-building at the forefront. By leveraging social media channels, B2B marketers can engage with prospects in a more personalized manner, understand their pain points, and tailor their messaging accordingly. Curious about the impact of social selling? Visit our website and download SparkAmplify's case study to learn how it transformed B2B marketing strategies: https://lnkd.in/eN6CKZfQ #B2BMarketing #SocialSelling #RelationshipDriven

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