Ajua™

The African insurance landscape is undergoing a critical transformation. One thing is clear: customers are demanding personalized experiences and greater trust. Insurers who prioritize data-driven solutions and transparent practices will lead the way in this evolving market. At Ajua, we bridge this gap by providing localized, real-time CX insights that empower insurers to: ✅ Understand customer sentiment through feedback analysis ✅ Improve service delivery with seamless omnichannel engagement ✅ Enhance customer retention by aligning feedback with actionable business strategies ✅ Prove ROI on CX initiatives with measurable impact metrics 💡 The future of insurance in Africa belongs to those who listen, adapt, and innovate. Let’s build a more customer-centric industry together. #InsuranceCX #CustomerExperience #AjuaInsights #Insurance #Africa

📯 All Aboard! Yesterdays announcement by KCB Bank Group on their acquisition of Riverbank Solutions Ltd is good news for founders in Kenya - the famed exit can happen! Thanks to tappi I will be talking about this today! Come join us! John Kamara Kelvin Gacheru Nelisa Ngqulana Claire Munene Mike Mbari, CFA Tatenda Furusa Leonie von Elverfeldt Leonard Mudachi

Are you the #HumanofAjua we are looking for? Submit your application to [email protected] Ajua is Africa's first Integrated Customer Experience company for businesses on the continent. We exist to bridge the gap between businesses and their customers. We specialise in capturing and organizing customer experiences to uncover insights through online and offline quantitative CX solutions. #ajua #datascience #jobs

"The power of data lies not just in numbers but in the stories it tells and the opportunities it unlocks. At Ajua, we turn raw data into strategic insights that drive real impact. Discover how our data leads can help you make smarter decisions and stay ahead of the curve. Read more in our latest blog.👇 https://lnkd.in/dTkF7ecu

At Safaricom PLC Decode, our CEO, Nyasha Mutsekwa, shared powerful insights on navigating today’s challenging funding landscape and building sustainable businesses. Here are some key takeaways: 1. Bootstrapping fuels vision & control – Founders who take charge of their ideas can build businesses with long-term sustainability. 2. Your first customer is your first investor – Understanding local context and prioritizing customer experience, both physically and digitally, is crucial for growth. 3. Governance matters – Strong structures help businesses scale while maintaining a seamless customer experience across all touchpoints. 4.Conversations on customer experience need to be louder – What experiences are we truly giving our customers? This is what separates thriving businesses from struggling ones. 5.Mentorship & community accelerate success – Surrounding yourself with the right people and learning from others can be a game-changer. Building for profitability in today’s landscape requires resilience, strategy, and customer obsession. Let’s keep the conversation going! What strategies have worked for you? 👇 #safaricom #safaricomdecode #profitability #scaling #ajua

Karibu All to Safaricom Business @ Decode summit - Sarit Centre!

kenya’s FMCG sector is evolving rapidly, driven by affordability, digital transformation, and shifting consumer behaviors. 💡 Key insights from our latest research: ✅ 82% of Kenyan shoppers prefer supermarkets that offer regular promotions & discounts. ✅ 36% of consumers cite product availability & convenience as the top factors in where they shop. ✅ 70-90% of FMCG sales in Kenya still happen in informal trade (kiosks & small shops) despite the rise of supermarkets. ✅ 64% of online shoppers say fast, reliable delivery is a key decision-maker when ordering online. Beyond Kenya, FMCG trends across Africa show similar shifts: 70-90% of FMCG sales still happen in informal trade across many African markets. ✅ E-commerce is growing fast, with Nigeria, Kenya & South Africa leading adoption. ✅ Affordability & convenience remain the biggest drivers of consumer loyalty. Want deeper insights into FMCG trends in Kenya & across Africa? Get exclusive insights from our latest Benchmark Report or get in touch with us and lead the next wave of growth! 🔗 Click the link to access the full report! https://ajua.com/

Respect the Hustle, 6th Edition What is it like going through a tech acquisition on the continent? Find out more about Nyasha’s journey as part of the team at Adapt IT Holdings Proprietary Limited who have experienced an acquisition by one of Canada’s largest software groups at the 6th Respect the Hustle fireside chat.* ____________________________________ Nyasha Mutsekwa is an African tech executive and entrepreneur, boasting over 20 years across the continent. His strategic acumen has been instrumental in market expansion and enhancing shareholder value at prominent firms such as AdaptIT, which was acquired by Volaris Group —a subsidiary of Constellation Software Inc., with a market capitalization of $80 billion USD—in 2022. Throughout his career, Nyasha has demonstrated a unique ability to launch, nurture, and scale startups; seamlessly operating at the nexus of corporate technology and the entrepreneurial ecosystem. This fusion of commercial insight and entrepreneurial spirit has consistently driven transformative business outcomes. In February 2025, Nyasha was appointed Chief Executive Officer (CEO) of Ajua™, Africa’s premier Customer Experience (CX) platform. Ajua specializes in integrating customer feedback at the point of service, offering real-time customer analytics, Net Promoter Score (#NPS) assessments, and comprehensive Voice of the Customer solutions. The company's partnerships with global leaders such as #Amazon Web Services (AWS), #META, and OCX Cognition further solidify its position as a key player in the African CX landscape. Nyasha's profound understanding of the African market, combined with his leadership in broadband infrastructure and digital transformation, underscores his track record of driving growth and innovation across the continent. His appointment reinforces his ambitions to drive tech across the continent. With an unwavering commitment to technological excellence and customer-centric solutions, Nyasha continues to shape the future of African tech, empowering businesses to thrive through enhanced customer experiences and data-driven decision-making. #AfricaTech #Acquistions #RespectTheHustle *This is an invite only setting with limited seating. RSVP in comments.

"Kenya’s CX Landscape Is Evolving – Is Your Business Leading the Revolution?" Our Q4 2024 Benchmark Report highlights the businesses setting the standard in customer experience excellence and what’s driving their success. 🔹 68% of customers favor brands with seamless digital experiences – Telecom and mobile money services are leading the way. 🔹 7 in 10 consumers prioritize affordability – Competitive pricing and promotions are key in retail and food delivery. 🔹 43% of service-related complaints stem from slow response times and inconsistent quality – A major opportunity for improvement! The key to staying ahead? Actionable customer insights. Ajua helps businesses turn data into strategy, driving growth and loyalty. Let’s transform your CX. 🚀 📥 Download the Q4 2024 Benchmark Report now! https://ajua.com/ #CustomerExperience #CXTrends #AjuaInsights #ajua #data

Are you the #HumanofAjua we are looking for? Submit your application to [email protected] Ajua is Africa's first Integrated Customer Experience company for businesses on the continent. We exist to bridge the gap between businesses and their customers. We specialise in capturing and organizing customer experiences to uncover insights through online and offline quantitative CX solutions. #ajua #graduateprogram #careers