Arali Enterprise Expeditions: 0-1 GTM for Software Startups
Join us for an insightful session where Srikrishna S, founder & CEO of Factors.ai, will share practical insights and strategies for building an effective go-to-market engine from scratch.
Drawing from his experience of building and leading Factors.ai, Srikrishna will reveal the realities of early-stage GTM - from identifying winning channels to leveraging AI in your marketing stack.
What We'll Be Talking About:
The story behind Factors.ai - key pivotal moments and hard-earned lessons
Our experiments with different GTM channels: from conferences and cold outbound to LinkedIn and G2 partnerships
Major mistakes teams make when starting paid campaigns on LinkedIn and Google Ads
Early GTM challenges and how we overcame them
Our approach to building a GTM team - first hires and key roles
Current state of AI in GTM: our implementation, challenges, and impact on productivity
Who Should Attend:
Founders and Entrepreneurs
Early-stage startup marketers
Product leaders transitioning into GTM roles
Anyone interested in modern B2B marketing approaches
Event Details:
Date: January 31st, 2025 Time: 4:00 PM - 6:30 PM IST Location: Indiranagar, BLR
The session will include detailed insights into real-world GTM strategies, followed by an opportunity for audience Q&A to address your specific challenges.
Limited seating available.