alphabeats

That's a wrap for SXSW 2025! What an exhilarating and inspiring ride it was -- from the panels spotlighting top thinkers at the conferences and houses, to the expo and other exhibits showcasing what's now and next. Being recognized as a SXSW Innovation Award Finalist put us in amazing company with groundbreaking innovators from around the world. The conversations we had at our booth and throughout the weekend about how alphabeats is transforming mental training through music were energizing and affirming. Big thanks to everyone who stopped by and experienced our demo. There's nothing like witnessing people have that "aha moment" when they see for themselves what our technology can do. A special shoutout to our partners Muse® by Interaxon Inc. and Feed.fm for helping us deliver an unbeatable user experience, and to our new U.S. President Bastiaan den Braber for representing alphabeats with such passion and deep tech expertise and Fryske Helms for the expert strategic communications guidance and awareness she's driven for us through this crucial first year. We’re leaving Austin with new partnerships brewing, fresh perspectives, and even more conviction about our mission to make elite mental training accessible to everyone. #SXSW2025 #mentalfitness #neurofeedback #innovation #alphabeats

SXSW INNOVATION AWARDS FINALIST: alphabeats Step into the future at the 8th Annual SXSW Innovation Awards Finalist Showcase! Discover 55 groundbreaking projects across 11 categories as finalists unveil their cutting-edge work. Cast your vote for the People’s Choice Award while expert judges select winners—including Best in Show. Don’t miss this chance to experience the Innovation Awards Finalist Showcase and see the most visionary projects of 2025 up close! https://lnkd.in/gvegvq6a In this edition of our finalist series, we spotlight Jorrit DeVries the CEO of alphabeats, which will be showcasing its innovation in the Audio Experience category. Traveling from Laguna Beach, Jorrit is ready to compete and make an impact at SXSW. www.listenalphabeats.com SXSW: What does alphabeats do? DEVRIES: alphabeats is like a HIIT-workout for the brain. We help athletes reach peak performance by combining music and neurofeedback. Using real-time feedback, we boost alpha brainwaves up to 33%, the key to staying focused, getting in the zone, and recovering faster. All with the music you love. SXSW: What inspired this project? DEVRIES: Mental performance is usually neglected within the training regimen of an athlete, but is often quoted as the key to success. alphabeats developed the tech to make mental performance accessible, fun and measurable. Today, the mind AND body can be trained, yielding better results and faster recovery. SXSW: What made you decide to enter this product in the SXSW Innovation Awards? DEVRIES: The diversity of the SXSW audience, the melting pot of music, media and tech, makes us feel right at home. This stage offers us a place to talk and showcase our tech. SXSW: Why should people come see you at the Innovation Awards Showcase on Saturday, March 8? DEVRIES: If they want to experience alphabeats for themselves, they can jump into our demo for 2 minutes of focus and flow training, using their favorite music. SXSW: Over the last few years, many of the most compelling finalists for the SXSW Innovation Awards have been socially impactful. In what ways do you think your entry impactful? DEVRIES: Stress is the biggest epidemic of life our time, according the WHO. alphabeats delivers real results in stress reduction and can play a big role going forward. Our mission is to make mental performance training accessible for everyone. SXSW: When you are in Austin for SXSW 2025...will you eat breakfast tacos or BBQ? And why? DEVRIES: I'll skip breakfast to be able to double up on BBQ, how's that?! Join us as we unveil the winners at the 26th Annual SXSW Innovation Awards Ceremony on Monday, March 10! https://lnkd.in/gcjVQFzu Secure your badge today and be part of the groundbreaking ideas shaping the future at SXSW 2025! sxsw.com/attend #SXSW2025 #InnovationAwards #Alphabeats #NeurofeedbackTech #SportsTech #MentalPerformance #BrainTraining #AthleteTech #AudioTech #MusicTech #PeakPerformance #SportsScience #MindBodyConnection

alphabeats helps USA Triathlon Project Podium athletes stay in the zone by: 🎯 Optimizing focus: Staying laser-focused during training and races. 💪 Enhancing performance: Harnessing the power of music-driven brain training to boost race day execution. 📈 Accelerating recovery: Achieving quicker mental recovery between sessions. 🧘🏻♂️ Reducing stress: Managing race pressures with ease, keeping your mind clear and ready. "Mental resilience is a crucial component of triathlon success, especially at the elite level. For Project Podium, alphabeats supports our triathletes to strengthen their focus, stress management and recovery." - Parker Spencer, Head Coach USA Triathlon Project Podium Discover how alphabeats can help you train smarter and race stronger. 🔗 listenalphabeats.com #alphabeats #USAT #ProjectPodium #MentalFitness #Neurofeedback #SportsTech #MentalPerformance

Bringing the science of sound to New Orleans! 🎶 Incredible energy at the Leigh Steinberg Super Bowl Party, where we showcased how music can transform mental fitness. Big thanks to everyone who stopped by to experience alphabeats and explore the future of brain health innovation. 🧠 Thank you Leigh Steinberg for putting mental fitness in the spotlight, folks like Ben Garland and Rachel Hale who gave us a spin, and to the historic NOLA Jazz Museum for the perfect backdrop. 🎷 #alphabeats #BrainHealth #MentalFitness #SuperBowl #NOLA #NeuroTech #LeighSteinberg

alphabeats rocks at Leigh Steinberg’s iconic event 🎶🧠🏈 What a weekend so far! The 38th Annual Leigh Steinberg Super Bowl Party in New Orleans was unforgettable. Our booth was buzzing from start to finish, with athletes, team officials, and scientists eager to experience the future of mental performance. High scores were shattered, people came back determined to improve, and the competition was fierce—all to win a year of alphabeats paired with a brain-sensing headband from our partner, Muse® by Interaxon Inc. Leigh’s inspiring panels around “Music & The Mind” set the tone for the day, showcasing the profound connection between music and brain health. We were honored to contribute to this conversation by demonstrating how alphabeats leverages sound to optimize focus, recovery, and performance. To everyone who sat in the chair and embraced the challenge—you were incredible and New Orleans brought the energy 🎷 Thanks to Fryske Helms, Jacobus Meulen, Elroy V. and Megan Gill for making this event go smoothly 👏 Thanks to our partners: Muse® by Interaxon Inc. - Nadia Kumentas and Summer Martin Nationsbest Football 🏈 Robert Smith Until next time! 🎧🧠🚀 #alphabeats #TrainYourMind #MentalPerformance #SuperBowlLIX #BrainHealth #Sports #Music

The 38th Annual Leigh Steinberg Super Bowl is shaping up to be the biggest, most impactful, and certainly the "jazziest" yet. It is possible ONLY with the support of our incredible sponsors, who fill the event with inspiration, technology and innovation, entertainment, delicious drinks, and good will. We are extremely proud to have each and every one of these partners by our side. https://lnkd.in/gyD_CZ-f https://lnkd.in/gXqpnhqg https://lnkd.in/g8ueHHnH https://lnkd.in/gKjJQB2F https://lnkd.in/g6P5Q8ta https://lnkd.in/gjkp5Ptm https://lnkd.in/gqkeu6_G https://lnkd.in/gP4ReQ_h linkedin.com/neuroguard+ https://lnkd.in/gkmgX-MP https://lnkd.in/gUECGsE8 https://lnkd.in/gGjq8AVd https://lnkd.in/geU8mciY https://lnkd.in/gmBK5hsi https://lnkd.in/gj8jSpyM https://lnkd.in/gAUC69fT https://lnkd.in/gzRRsa7U https://lnkd.in/giU74kmG https://lnkd.in/gtRbSscA https://lnkd.in/gAs-icES https://lnkd.in/gjZKDxf5 linkedin.com/company/aarp/ https://lnkd.in/g2fwSNpn https://lnkd.in/gDRWEwq5 https://lnkd.in/gg2bArvd https://lnkd.in/gy4HnmWE https://lnkd.in/gY-qcBz6 https://lnkd.in/gaH6ikfP https://lnkd.in/gN3Z9C8E https://lnkd.in/gZrEC4SX https://lnkd.in/g24S9Uz4 https://lnkd.in/gUwBYZxa https://lnkd.in/gwu95rW7 https://lnkd.in/gSzeCfMm https://lnkd.in/geXjFzxp https://lnkd.in/gb52UZhA

alphabeats hits New Orleans for Super Bowl Weekend! ⚜️🏈🎧 The biggest weekend in football. The biggest names in sports. And alphabeats brings the future of mental performance to the heart of it all. This Super Bowl weekend, we’re in New Orleans at the famous 38th Leigh Steinberg Super Bowl Party, introducing our groundbreaking tech to elite athletes, industry leaders, and game-changers in sports. Set in the iconic 🎷 New Orleans Jazz Museum, this year’s event explores "Music & The Mind", reinforcing what we’ve built our tech on: the power of sound to elevate performance. 🎶 Check out the video below to get to know alphabeats. If you’re in town for the Super Bowl, DM me! #alphabeats #SuperBowl #TrainYourMind #MentalPerformance #BrainHealth Thanks to our partner Muse® by Interaxon Inc.

Powered by our partner Muse® by Interaxon Inc. our team will showcase the alphabeats experience in New Orleans during Super Bowl weekend! Come join Jorrit DeVries at the New Orleans Jazz Museum during Leigh Steinberg 38th Annual Super Bowl Party! 🏈

Thrilled to be named a #SXSW Innovation Award finalist! 🏆 We're making waves with our neurofeedback technology that transforms your music into a powerful mental training tool. Yet another testament to the impact of our platform, which is already trusted by Olympic teams and professional athletes the world over. Thank you for the shoutout Hugh Forrest & SXSW: https://lnkd.in/eTgP9ejG #SXSW2025 #SportsTech #MentalPerformance #Austin

We're excited to welcome Olympic Silver Medalist Austin Krajicek as founding member of our Performance Collective! 🎾 Austin's journey with alphabeats began organically. He discovered our tech while preparing for the Olympics, made it part of his daily routine, and saw real results on the court. Now he'll help shape how our technology caters to athletes and high performers at every level. To learn more: 🔗 Sports Business Journal coverage: https://lnkd.in/eGy5J2Ca 🔗 Full announcement: https://lnkd.in/eGKyXGiD #MentalPerformance #SportsTech #MentalTraining #Neurofeedback #Olympian #Tennis #ParisOlympics