Chirantan Ghosh

Charting the Generative AI journey from ideas to experience. Find out how with Ashish Kothari and Kalyan Mukhopadhyay ☁ at ETCIO Conclave 2024.

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Successful businesses prioritize three core principles of #customerexperience: integrating #digitalexperience with business context, recognizing #customerdiversity, and making #zerobaseddecisions. While continuous improvement is valuable, thinking from first principles and re-evaluating actions ensures the #digitalroadmap focuses on high-impact initiatives. #whatconsumerwants #digitalcustomerexperience #powerofmarketing #marketingstrategy #growthstrategy

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Loved connecting with fellow marketers at Lumiere 2024 Bangalore Chapter. Great conversations and some really valuable learnings. Here are my top takeaways: ·      No matter the industry or the use case, technology is driving the next wave of marketing innovation. It was very interesting to see the various use cases across multiple industries. ·      To unlock the real ROI from Gen AI’s exciting potential, getting your data house in order is key. ·      With so many touchpoints and data streams, having a unified view of the customer isn’t a luxury anymore. It’s the foundation for personalized, impactful marketing. ·      Marketers are evolving – Especially in B2B, it’s no longer just about building a brand but also about driving business and being a growth enabler. Deloitte Google Cloud ET BrandEquity

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Transform your marketing strategy with our GenAI Campaign Builder. Experience the power of #GenAi to create targeted, personalized campaigns across any channel or platform—faster and more cost-effectively. Watch the demo and redefine what's possible: https://bit.ly/3Uk42FI #MarketingInnovation #MarTech #GenAI

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80% of people are more likely to buy from brands that use humor. However, most (95%) of business leaders still fear using humor in their #communications. The question is, does this work in #pharma and #healthcare #marketing/#branding? Capitalizing on cultural moments and focusing on diverse talent and culture is a 'yes', but what about humor? Curious about your thoughts!

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Delve into this pioneering analysis of leading Large Language Models, including LLama 2, Gemini 1.5 Pro, and Claude 3 Sonnet, rigorously assessed against key marketing benchmarks. Discover which models excel in strategic depth and creative execution. A must-read for those at the forefront of marketing innovation. Credits- Mostafa ElBermawy -NoGood #GenerativeAI #Marketing #LLMs #MarketingStrategy #AdCopywriting #CampaignPlanning #ContentWriting #ConversionRateOptimization

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Find out how GO2 Partners leveraged AI to achieve significant savings — 154 hours monthly and $139,000 annually. Dive into our case study to uncover the strategy, and explore how our AI offerings can also enhance your business. https://gag.gl/VhlGGS #GenerativeAI #ArtificialIntelligence

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New Blog! Depth insights into our widescale survey of Healthcare Professional Channel Preference in terms of how they want to be engaged by Pharma promotionally, across major countries. How is this evolving, how does it differ between countries? Find out more in our blog, link below. https://lnkd.in/e_EF67TC

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Managing workflows shouldn’t feel like running a marathon. Join Vikas Manchanda to explore how Jade Activity Lens, a powerful AI platform, transforms operational transparency and optimizes workflows across complex systems. Register Now: https://gag.gl/LWOK7F #LinkedInLive #AI #Finance #Operations #JadeGlobal

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🤖#AI governance doesn't need to be confusing! Our CPO Bharat Guruprakash breaks down nuances with policies and procedures that govern AI usage in Isaac Sacolick's recent Info World article here:

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Introducing Deep Doubt - #AI and #content. This is a great article on how AI-Generated Media is eroding trust. The rise of AI deepfakes is not new, yet fueling an accelerated era of media skepticism, or what’s now being called “deep doubt” Key points from within.... 🤨 Erosion of trust - AI-generated media is creating doubt about authentic content, allowing people to discredit real events 🤖 Liars’ dividend - As awareness of AI manipulation grows, it paradoxically makes it easier for individuals to claim real evidence is fake! 🤚 Impacts on democracy - Deep doubt threatens the integrity of media 🖇 Legal challenges - Courts are already grappling with how to authenticate evidence in the face of AI-generated deepfakes RWS Group talk about these themes in the context of content confidence, the fact this becomes more important than ever. For brands globally, building trust in authentic, human-in-the-loop content will be essential for maintaining credibility and combating the misinformation that AI can create. I also recently hosted a #podcast with Frank Closset on the topic of #RAG - just one area that can help with the confidence in trustworthy content outputs: https://lnkd.in/eBPh_rDC Here is the Ars Technica Article from @BenjEdwards - https://lnkd.in/eqsVn_mv? Thank you to Ingenious8 for supporting in thought leadership around this topic. #DeepDoubt #AIFakes #TrustInMedia #ContentConfidence #AIAndTruth #FutureOfMedia #Misinformation #Marketing #CMOInsights #GenAI #GlobalContent #MarketingInsights #Trust #BrandTrust

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Will Generative AI democratize marketing creativity? While a lot has been talked about Gen AI’s promise of extracting efficiencies and effective ROI through personalisation, in this column for Storyboard18 , I explore its potential for experience reimagination by democratising creativity. Have a read and do share your views. Where else have you witnessed the true potential of Gen AI for marketing?

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The recent surge in the adoption of #GenerativeAI and Large Language Models (LLMs) has sparked new possibilities and expectations, with solutions like #ChatGPT already making a huge impact. By 2045, #AI could support 50% of activities, with GenAI leading the charge. In healthcare, GenAI has the potential to revolutionize drug discovery by shortening cycles, maximizing probability of success, and tailoring treatments for ultra-personalized medicine. Explore our Capgemini whitepaper for additional insights.

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HTEC #AI experts researched and evaluated 26 major AI coding tools from top to bottom so you don’t have to. Download the report here: https://lnkd.in/euqgVdHK In the report “Leading AI code generators in 2024: a detailed research and analysis report” you’ll learn all about the top five choices. Spoiler alert: Codeium ranked highest! In addition to the top 5 tools, the report includes a full assessment of all tools and recommendations on how to choose the best tool for your company. The quality of output, trustworthiness, and pricing models are just some of the factors to consider when adding an #AICodingTool to your tech stack. In the sea of choices, we want to help you find the one that checks all your boxes. #AICodeGenerators #CodeGenerationTools #CodeGeneratorsReviews

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Really excited for the grand opening of CX-WISE'24 this coming week! In this series of documentary-styled episodes, we explore the breadth and depth of AI and its impact on customer experience through the lens of front-office leaders, industry analysts and thought-leaders. If you are looking for practical insights to leverage AI within your customer facing functions, you would want to sign up for this special content! Rohitkumar Nair, Pooja Sriram, Jayyanto Bhattacharjee , Payel Basu, Jayant Mathew, Ragy Thomas

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There is no digital commerce discussions these days where we do not end up with the impact of #AI #GenAI. I hosted Sofia Poggi of IDC to discuss the topic in my All Things Commerce series. It is at the early stages and what we all need to do is to understand the appropriate use cases for our business and focus on them. Enjoy the episode and let me know your thoughts on the topic. #digitalcommerce #ecommerce

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