Jeroen Hendriks

Jeroen Hendriks

Randstad
6K volgers Meer dan 500 connecties

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Pavilion

Info

Over the last decade, I helped build a €30+ MIL and €300+ MIL company entering 15+…

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Activiteit

Ervaring

  • IF Associates grafisch

    IF Associates

    Netherlands

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    Capelle aan den IJssel, South Holland, Netherlands

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    Amsterdam, North Holland, Netherlands

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    Noordwijk-Binnen, South Holland, Netherlands

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    Capelle aan den IJssel, South Holland, Netherlands

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    Netherlands

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    Netherlands

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    Utrecht Area, Netherlands

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    Utrecht

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    Utrecht, Netherlands

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    Utrecht, Netherlands

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    Utrecht, Netherlands

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    Hoofddorp

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    Bergschenhoek

Opleiding

  • Pavilion

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    Designed to strengthen all of the dimensions needed in the ever-evolving role of Chief Marketing Officer. This includes how to: build a world-class team, budgeting, scaling, attribution, operations, demand gen and forecasting, brand building, and much more.

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    Designed to offer strategic perspectives and learnings for those looking to strategize, build, and execute effective Enterprise GTM strategies.

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    CRO School is designed to give you foundational knowledge across a variety of disciplines we believe are critical to being a successful C-suite executive.

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    Master Thesis (quantitative research):
    Research on the role of experiences in brand communities offline and online in the event Industry.

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    Bachelor Thesis (combination of qualitative and quantitative research):
    Research on the possibilities of implementing a reverse auction model for the tourism industry

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Licenties en certificaten

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Ervaring als vrijwilliger

  • Rotterdam Business School RUAS grafisch

    Business Consultant

    Rotterdam Business School RUAS

    - heden 1 jaar 11 maanden

    Opleiding

    Assessing the Business Booster Portfolio that students are creating for their clients. The Business Booster is a yearly program for Global Marketing & Sales students that is designed to introduce students to the essential aspects of strategic strengthening of companies to make them future-proof and development of leadership styles.

  • Revenue Collective grafisch

    Mentor

    Revenue Collective

    - heden 4 jaar 1 maand

    2 x mentor for global mentees in associate - manager to director - GTM roles.

  • Delivering lunch boxes and Christmas pieces

    Magisch Zoetermeer

    - 1 maand

    Milieu

    Delivering lunch boxes and Christmas pieces at the homes of to elderly in my home town Zoetermeer.

Cursussen

  • Simon Sinek Inc. - Apply your why (2020)

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  • Simon Sinek Inc. - How to built a strong culture (2020)

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  • Simon Sinek Inc. - Jumpstart your why (2020)

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  • Simon Sinek Inc. - The infinite game: Build trusting teams (2020)

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  • Simon Sinek Inc. - The infinite game: how to advance your just cause (2020)

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  • Simon Sinek Inc. - The infinite game: how to study your worthy rivals (2020)

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  • The infinte game & mindset (2021)

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Projecten

  • Hosting Monthly CMO round tables and Quarterly GTM Masters Sessions

    Hosted 26 CMO round tables in the Pavilion community for our executive members with total 1000+ attendees. Hosted 3 GTM Masters Sessions for executive GTM / CEO audience with total 700+ attendees.

  • "Growth Through Togetherness" fire-side chat series

    - heden

    19 episodes, with 49 GTM leaders as speakers with a total of 2000+ attendees for the Growth Through Togetherness series formerly known as Making Your Growth Strategy a Reality.

  • "Growth Through Togetherness" Vodcast series

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    26 episodes of our vodcast series (formerly known as "Serving your market as kings or queens") for commercial leaders who dare to play the game differently and want to learn new ways to take competitive advantage.

  • Marketing/commercial strategic vision & long term strategy

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    Created and implemented the marketing/commercial strategic vision & long term strategy

  • Go-To-Market on topic Mult-cloud

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    Delivered a market research, strategic growth segment, needs of persona's and buying centers, customer-centric value propositions and messaging and sales knowledge transfer (input) in Multi-cloud GTM

  • Go-To-Market strategy

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    From product-centric to audience-centric GTM strategy and role-based team improving efficiency, excellence and collaboration

  • Sales & Marketing planning and execution process

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    From activity/tactic based marketing planning to end-to-end marketing & sales planning connected to business objectives, commercial targets and priorities

  • Transformation frameworks for commercial departments

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    Created and implemented transformation/innovation frameworks for commercial departments increasing maturity up to 2 levels (based on level 1 to 4)

  • One commercial team

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    From siloed sales & marketing departments to one commercial team

  • Ideal Customer Profile

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    From broad market approach to ideal customer profile segment with 8x higher win rate (win rate 83%), 5 x higher contract value and extremely relevant customer needs/insights feeding portfolio innovation

  • 3 year corporate strategy

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    From corp strategy by exec team only to corp strategy by role based team from all layers of the organisation

  • Marketing enablement program

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    From adhoc learning to marketing enablement program to attract, keep and retain talent enhancing competences/skills of people and career progression

  • Demand generation engine

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    From lead generation to integrated demand generation engine reaching up to a ROI of 579%

  • Commercial funnel measurement

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    Commercial funnel measurement to improve sales velocity

  • Demand generation strategy

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    Created and implemented an integrated human and digital touch demand generation strategy

  • Demand center

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    Build a demand center to deliver central, regional and local marketing and tele sales services

  • Integrated campaign strategy

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    Created an integrated campaign strategy driving reputation, demand, customer engagement and sales enablement through multi-channel execution to drive revenue and growth.

  • Marketing organisational design

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    Developed and implemented a new marketing organizational design with central, local and hybrid modern marketing roles connected to the corporate strategy and goals

  • Transformation marketing department

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    From traditional isolated marketing to a modern integrated marketing department with happier people and increased (investment in) growth of people and profit

  • Buyer persona & journey development

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    Development of buyer persona’s and journey’s to feed into the content strategy and sales enablement

  • Team culture

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    Created and implemented a team culture of innovation and data-driven execution that enhanced the effectiveness of the marketing team

  • Campaign and reporting packages

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    Build a set of campaign and reporting (in Salesforce CRM) packages for the countries to drive growth and return

  • Marketing strategy

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    Created and implemented a marketing strategy and plan with focus on generating leads and pipeline

  • Release of marketable products

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    Delivered and released 3 marketable products for specific industries

  • Business development

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    Optimisation and enhancement of existing partnerships with international telecom providers

Onderscheidingen

  • NetApp EMEA Marketing partner of the year 2020

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    Recognition for driving a customer/audience centric joint (go-to) market approach on the topic of Multi-cloud. With streamlined portfolio offerings through digital & human touch execution to well defined target markets, Ideal Customer Profile accounts with the right buyers and buying groups leading to value with speed and an increase in return.

  • NetApp Netherlands Marketing Partner of the year 2015

    NetApp

    Award won for innovations in engaging with customers and going to market with an integrated digital and human touch demand generation engine delivering a ROI of 579%. Several best practices have later on been scaled throughout 15 countries in Europe and adopted by the NetApp organisation on a local, EMEA and global scale.

Talen

  • Engels

    Volledige professionele vaardigheid

  • Nederlands

    Moedertaal of tweetalig

  • Duits

    Basisvaardigheid

  • Spaans

    Basisvaardigheid

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