Pete Urmson

Is it becoming increasingly difficult for your marketing emails to reach your customers and contacts?   Join us on September 24th for a MashUp session and learn how to keep your marketing emails out of the spam email box with our member Peter T'Hooft from MZT.   Want to sign up for the event? If you're a Leuven MindGate member, we've just sent you an email, but it might have ended up in your junk / spam folder 😶 To ensure you receive our emails, please mark Leuven MindGate as a trusted sender. In Outlook, go to your SPAM/Junk folder, find & check the email from Leuven MindGate, and click the "Not spam" botton at the top of the page. It's all about "eating your own dogfood" first 😉 (𝘛𝘩𝘦 𝘓𝘦𝘶𝘷𝘦𝘯 𝘔𝘪𝘯𝘥𝘎𝘢𝘵𝘦 𝘔𝘢𝘴𝘩𝘜𝘱𝘴 𝘢𝘳𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦, VLAIO - Flanders Innovation & Entrepreneurship 𝘴𝘶𝘱𝘱𝘰𝘳𝘵𝘦𝘥, Hubs4Growth #𝘛𝘦𝘤𝘩𝘟𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘦𝘷𝘦𝘯𝘵𝘴) #leuvenandbeyond #leuveninnovationregion #hubs4growth #innovation #GenAI

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Partner marketing builds eco-system. It gives opportunities for exposure for your partners. It gives them a chance to build thought leadership within your client base. It gives them an opening for a warm introduction. And maybe most importantly; it builds great relationships. Partnerships is obviously about value exchange, but it’s not exclusive to one thing. An ecosystem of opportunities is what drives participation. Make it tangible and real… and they will come.

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Will Dimitri O also be your Marketing Man Crush after you listen to this podcast? 🤩 That’s how Taylor Holiday introduces our co-founder on The Ecommerce Playbook podcast, where Dimitri discusses our marketing strategy. From demand generation through paid social to experimenting with different messaging angles and local testing—we’re doing it all, and so much more. Listen, learn, and please tell us how you feel about Dimitri afterward. 😉 #lifeatloop #marketingpodcast #marketinginsights

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Both guitar mastery and SEO require a blend of skills and passion. At BOL Agency, we embrace this blend to deliver impactful results. Check out our latest insights on these parallels in the new BOL blog post. https://hubs.ly/Q02F78MN0

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CM-Over —> CM-On 👊🏼 That was the takeaway from my Web Summit panel on “CM-Over? The Changing World of the Marketing Boss” with Gabie Boko, CMO NetApp, moderated by Luciana Rodrigues from Forbes . We soon unpicked the premise, agreeing that strong CMOs are more valuable than ever, with their unique ability to balance creativity, growth, tech and customer insight across their orgs. But with the average CMO tenure dropping, what does this shift say about the future of marketing leadership in 2025? A few thoughts based on our conversation: The CMO role is evolving, and in some cases receding. Companies like IKEA and Best Buy have scrapped the CMO position for titles like Chief Growth Officer others have called for the CMO to be replaced with Chief Entertainment Officer, prioritizing entertainment-driven audience engagement over “traditional” marketing. But here’s the catch: they may be overlooking just how essential it is to have a truly multi-dimensional C-Suite growth role, navigating the positive tension between short term growth and longer term brand health and differentiation. For sure, a minority of brands with a highly differentiated product and a CEO with strong brand instincts can prosper without the role, but for the majority, an empowered CMO is essential for building an iconic brand that drives competitive advantage. Rather than arguing about whether to abolish the position, we need to invest more time in defining the reality of the role in 2025 and empowering CMOs to perform at their best. So how do we define it today? 21CB’s #CMOThrive guide breaks the role into six essential skills that balance practice and people: Growth as the Core Focus: Define a clear path to drive both immediate and sustained growth. Mastering Martech & Data: Leverage technology and data to support strategic goals effectively. Purpose-Driven Performance: Ensure that purpose aligns with and enhances brand performance. Recruit & Rally Communities: Both within and outside the organization. Most importantly the CFO/CTO/COO alliances including alignment of language and goals  Learning and Leveraging the company’s culture so that your vision ‘dock’ into the org. Looking after your own brand! CMO is the second most visible role in the C-Suite, you have a brand whether you like it or not so clarify, make it authentic to your life and you’ll burn far less energy ‘projecting’.  The one thing I see the most impactful CMOS doing is being a bridge between the commercial growth drivers and the human growth variables; needs and behaviors. Final word. As Gabie powerfully said, CMOS need to stop giving away their power. 21CB believes the current generation of leading CMOS are well positioned for the path to CEO given the sheer range of skills involved from driving growth, leveraging martech and data, inspiring a range of communities at scale, navigating turbulent cultural issues and more. #CMO #Brand #CEO #leadership #growth #CGO #purpose #brandstrategy

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Why our pro-active PMX strategy trumps a reactive strategy every time. In collaboration with our partner Channable, we are hosting a webinar on June 12th at 3:30 PM. During this event, we will discuss a recent case in which we managed to increase our client's profitability by 55% in just three months, while simultaneously reducing the return rate from 13% to 7% with steady revenue flow. Topics: 𝗙𝗶𝗿𝘀𝘁-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: Discover the importance of using first-party data to enrich your campaign setup, ensuring faster and more efficient achievement of your objectives. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗼𝘃𝗲𝗿-𝗿𝗲𝗮𝗰𝘁𝗶𝘃𝗲 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀: Move away from traditional product bucketing based on historical performance and adopt a more proactive approach. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Discover techniques to manage multiple indicators beyond profitability, such as reducing returns. If you are interested you can sign up through this link for free: 📌https://lnkd.in/e-azs5Wa Last month, the webinar hosted by Bob Meijer from PPC Mastery attracted 700+ fellow PPC nerds 😐 . Big shoes to fill! See you hopefully there! Cheers, Ruben Runneboom Ps. Thank you for the invite Jules Steultjens and Jochem Timmers!

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Give your marketing a boost and add Vereigen Media to your team! Our VM Intent and SMART ABM generate leads that perform, on average, 3X the industry standard! Make 2024 the year your sales team meets and exceeds their goals! www.vereigenmedia.com #VMIntent #SMARTABM #leadsthatperform #leadgenproblems

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Are you ready for a true content marketing masterclass? 👀 In the newest episode of Grow with the Flow, we spoke to Adrie Smith, Senior Content and Brand Manager at Trengo, and former Head of Content at brands like Recruitee by Tellent and Re:Coded It was a lot of fun speaking to Adrie as she is a true content marketing mastermind and ambassador for writing content that clicks with your audience. We covered various topics, including: ✅ Her journey to becoming a seasoned content marketer ✅ Actionable tips for improving your writing ✅ The role of content marketing in growing your SaaS brand ✅ Thoughts about integrating AI into content marketing And much more! Check the links in the comments to see the full episode! 👇 #contentmarketing #contentcreation #growth #saas

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Overcoming key pain points is crucial for B2B marketing success. BOL’s blog highlights three major challenges: understanding your ICP, generating leads, and building brand awareness. Learn how to tackle these issues head-on. https://hubs.ly/Q02KDHgn0

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🚀 Transform Your SaaS Marketing Strategy for 2025 🚀   The digital marketing landscape is evolving at lightning speed, driven by the rise of AI and new technologies. Are your strategies keeping up?   Join Obsidian and Paper Planes for an exclusive webinar next week packed with insights from our work with top-performing B2B SaaS companies. We’ll share proven strategies and actionable lessons to supercharge your marketing efforts.   🎯 What You’ll Learn: ✅ Perfecting your Ideal Customer Profile (ICP) ✅ Balancing Outbound vs. Inbound marketing ✅ Demand vs. Lead Generation: Key differences and strategies ✅ Creating scroll-stopping social ad content ✅ Cracking the code on attribution for better decision-making   👉 Don’t miss this opportunity to future-proof your marketing strategy for 2025! Register now to secure your spot and gain access to the recording.   📅 When: Tuesday 3.12.2024 09:00 AM 📍 Where: Online 🔗 Sign up here: https://lnkd.in/dfVtf7P5   Let’s take your marketing from good to unbeatable. 💡

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Why B2B SaaS marketing leaders should focus on the bottom of the funnel first. Here are 6 reasons inspired by Sendcloud’s CMO Mark Appel at SaaS Summit Benelux: 1. Immediate ROI and Quick Wins ↳ 🎯 Target the 3-5% of your audience ready to buy now to achieve faster returns. 2. More cost-effective ↳ 💰 Engaging with prospects who are already aware of their problem and are seeking a solution is more cost-effective 3. Foundation for Growth - Success in BOFU campaigns provides insights and revenue to invest in middle and top-of-the-funnel campaigns - 💡 it helps SaaS companies understand what messaging resonates with their ICP and converts. 4. Risk Mitigation ↳ Test and refine your strategies on a smaller scale before scaling up. 5. Building Momentum ↳ ⚡ Early successes boost team confidence and create positive momentum in growth teams. “Create an environment where people feel that they are performing, that they are delivering because then the teams can start to excel.” 6. Strategic Alignment ↳ Focusing first on conversions ensures that marketing efforts are: 👉 closely aligned with sales objectives, 👉 fostering better collaboration between teams. But remember, don’t ignore brand building and demand generation! While the bottom of the funnel brings quick wins, sustainable growth comes from engaging audiences at every stage. What are your thoughts on focusing on the bottom of the funnel first? #SaaSMarketing #DemandGeneration #B2BMarketing

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🚨 ACCESS CLOSING: DIGITAL MARKETING MASTERCLASS🚨  📆 THIS WEEK (27 November at 1pm) Get real results from your digital marketing efforts in this masterclass led by Dave Falkner, Growth Development Director at MAVERRiK . 🫵Perfect for: Solopreneurs and Marketing Teams ready to scale 🎯 You'll discover: - The psychology of digital buyers and how to connect authentically  - Data-driven techniques to find and convert your ideal customers - Smart automation that brings leads while you sleep With 89% of B2B decisions starting online, can you afford to miss these insights? Join the digital revolution where 2.1 billion buyers are waiting to discover you. Show me how! 👉https://lnkd.in/e-qW3uqq 🚀MAVERRiK is trusted by businesses across the UK to accelerate their digital growth.  Stop guessing what works in digital marketing. Learn the proven system that delivers results!  #BerkshireBusiness #FreeTraining #DigitalMarketing #Entrepeneurs #BusinessGrowth #FreeBusinessAdvice #SmallBusinessHelp

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☕️ Networking. How do you sell yourself to the right people at the right time? Ahead of Amsterdam Dance Event and other big upcoming conferences, this Episode of A Mugful of Marketing focuses on making the most of networking opportunities and building connections for you and your business. ✍🏼 How can you prepare? 👥 Who to approach? 📍And what you can do to be memorable. Watch/Listen now: https://lnkd.in/esEfMRaa #networking #ade2024 #conferences #marketingtips #podcast

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In today's evolving marketing landscape, the transition from big data to big content signifies a crucial transformation. No longer is data the limiting factor; the real challenge now is crafting content that truly connects. 💡🎯 Watch our expert, Simon Blok, delve deeper into this topic in the video below. 👇 Want to know more about the top marketing trends of 2024? Watch the full episode on YouTube: https://lnkd.in/exuWCGE8 #BigData #ContentCreation #MarketingTrends #FutureOfMarketing

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Road's Head of Growth Marketing, Annisa Arishti joined a panel at DMWF yesterday with Pieter van Ouwerkerk and Qinting He to discuss “Unlocking the Secrets to Marketing Automation". Expertly led by Jimmy Newson, they tackled: - Strategies and tactics for optimising marketing campaigns using automation - Opportunities for enhancing long-term customer relationships - How to utilise automation tech & tools across your full digital presence - Aligning automation tools to future growth and full funnel strategies It was a good session and great opportunity to share our learnings and Road's successes in marketing automation.

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