Ubbo Maagdenberg

For a long time I have been the only women in the room but the good news is that that is changing. More women in digital who have a leading role. I truly believe a company, a team or a group is more interesting and capable if there is diversity. Not only on gender but on every aspact that makes me me and you you. I see it within WeAreBrain where we try to create diverse and inclusive teams, both on the project an the management side. But this article is about women in tech. Still some work to do. So lets be visible, lets surround us with other like-minded women and men, and lets support each other! #DEI #Womenintech

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🚀 Ready to put your GTM skills to the test? Join our SaaS Masters booth at the SaaS Summit Benelux for a hands-on game! We’re bringing B2B SaaS G2M to life with a one-of-a-kind company scenario challenge. You’ll get the chance to build your ultimate GTM team using our interactive whiteboard and magnet cards. Your mission: pick the perfect 10 roles to drive this B2B SaaS “startup” to success—if you’re up for the challenge! 😏 🏆 Think you have the secret formula for a winning team? Show us how you’d prioritize job functions and tackle growth, whether it’s product-led or sales-driven - craft a GTM strategy that stands out. And who knows… the top teams might just walk away with bragging rights (and maybe a prize or two!) We’ll see you there! And remember: it’s all fun and games… until you realize how much you’ve actually learned about smart GTM strategy. 😉 📍When and Where: 6th of November / SaaS Summit Benelux 2024 🔗 Curious? Learn more about what SaaSMasters does: www.saasmasters.io

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Component thinking in Ai will lead to faster development. And towards potential new oppertunities for those who interface and bundle strengths. Who will build the best “stacks” that utilize my data? Lots to talk about!

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Great to see the enthusiasm for our joint session with Domo. We are eager to hear Thijs van Wijngaarden speak with them about making insights interactive and actions automated with DOMO app studio & workflows. If you’d like a one-to-one demo of how we can help your business following on from this talk, feel free to reach out to us to hear more, ping us a mail or visit us at Booth 60. #metriqzz #domo #interactiveinsights #dataexpo

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🎧 Forgot your headphones today? Fear not... If you didn’t get a chance to catch our latest podcast with Rémon van Riemsdijk, don’t worry we've got you covered, all his best insights packed into one article. You're welcome! Rémon shared incredible insights into how AI is reshaping industries, evolving roles, and transforming decision-making in venture capital. From his expertise in scaling teams to the rise of generative AI, it’s a must-read for anyone curious about the intersection of technology and leadership. #AI #Leadership #GenerativeAI #FutureOfWork #PodcastInsights #ScalingBusinesses #VentureCapital #TechnologyInnovation

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The first official Klaviyo meetup is happening in Amsterdam next week: When: September 19th starting at 3:00PM Where: Amsterdam - Baut Oost What: Klaviyo roundtable & networking Further: Drinks & bites included! How did this get started? Over the years I've helped a lot of people and every time I'd meet someone we end up unable to stop geeking about all the possibilities in Klaviyo. So I organized an unofficial meetup last year in Utrecht. This was the start of some fruitful conversations with Klaviyo (Joseph) that resulted in this new meetup format getting introduced in both the USA & the Netherlands. I'm honored to be the Klaviyo champion leading this for the Netherlands. Even though I'm very excited and looking forward to meeting many of you - this has nothing to do with me - this meetup is for you! -> It's to help you connect and network -> It's to help you gain new insights and knowledge -> It's to give you the option to share your knowledge It will be a roundtable format! Only register (it's free) if you're willing to participate, want to learn or want to share! Link: https://lnkd.in/euvCCNGU I appreciate it if you could help spread the word! If you know someone who's working in Klaviyo, wants to know more about Klaviyo or just starting out please TAG them in the comments.

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Dutch startup Neople raised a €6 million investment round led by Newion and Simon Capital. They are joined in this round by their current investors Peak and Curiosity VC. Neople offers a software solution that creates AI co-workers for e-commerce customer support teams. The company will use the investment to enter the German market and launch the first AI-training center for digital co-workers. Neople was founded in 2023 by Hans de Penning, Bas Ploeg, Job Nijenhuis, Menno Zevenbergen. The company is on a mission to solve customer support challenges. Consumers demand high-quality support, but support teams struggle with high workloads. Neople solves this problem by offering a digital co-worker. By now, over 100 leading Dutch and German e-commerce businesses have hired a Neople. AI is not widely used in support roles yet, because it often delivers incomplete, incorrect, or poorly toned responses. This is a big deal in highly competitive markets. Neople's new training center enables senior staff to train AI colleagues so they can eventually provide the best customer service fully autonomously. Hans de Penning, co-founder and CEO of Neople, explains: “We are on the verge of a shift to a new way of working with technology. Soon, AI colleagues with the right soft skills will automate all repetitive and time-consuming tasks exactly as instructed. This future collaboration is what we call 'Collegial AI.' Customer support teams are often the bottleneck of an e-commerce business, dealing with numerous cases, including those from annoyed or even rude customers. Collegial AI makes their jobs more enjoyable and allows them to focus on the edge cases. Thanks to the investment, we're launching an AI training center to train Neople to reply autonomously. We are also receiving positive signals from businesses outside the Netherlands. It's about time we expand Neople's presence globally.” With pan-European investors Newion and Simon Capital on board, Neople has strong partners for its next growth phase and international expansion. The company will be opening a second office in Berlin in September, providing better access to grow their German client base. Dorus Olgers, Principal at Newion, explains: “We are impressed by Neople's humanized approach on AI, driven by deep vertical understanding of the markets they serve. This has resulted in a product their customers love, which has disrupted their traditional approach on customer support” Since its establishment in January 2023, the young company has onboarded over 100 Neople in the Netherlands, making it one of the fastest-growing startups of the Netherlands. Clients like Rituals, The Social Hub, PSV Eindhoven, PON Bikes and Vitaminstore have employed a Neople. INGEN HOUSZ (Quirijn van Veen, Daan Gieben) advised Neople.

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How is Sigli navigating the saturated digital market with a focus on quality rather than sheer growth? According to Thomas Simono, Managing Director Benelux, Sigli is focusing on co-creating with clients and developing long-term, sustainable solutions instead of pursuing new business at every opportunity. 👉 Explore the full article to gain more insights into Sigli's strategy. Follow the link to read more: https://lnkd.in/epkawVyp

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Riding the AI wave or risk being left behind?🌊 AI is everywhere: making headlines, sparking debates, and transforming industries. But Rick van Esch, CEO and co-founder of StructuredAI, thinks too many companies are still just talking about it instead of taking action. During his session at SaaSiest Amsterdam, Rick shared powerful truths about where AI stands today and how we can embrace it strategically. Here are some of Rick’s most eye-opening insights: ↪ If your company doesn’t have an AI strategy, you risk becoming irrelevant. We’re at the start of an innovation wave that will change everything, and those who prepare will thrive. ↪ The AI hype is real, but so are its challenges. Sure, AI has made stunning advancements, like GPT-4 outperforming 90% of law students on exams. But it still struggles with tasks that require human-like reasoning, like understanding complex cause-and-effect situations. ↪ Picture AI that can seamlessly interpret speech, text, and images to make technology even more accessible. While breakthroughs are happening, we’ll still face limitations, and the journey will have plenty of twists and turns. Rick’s message was clear: as AI continues to evolve, our human skills like empathy, creativity, and the ability to connect will only become more valuable. Want to dive deeper into Rick’s vision and see why he’s so optimistic about AI’s impact on humanity? 📖 Check out the full article here: https://lnkd.in/dg5v7cuY

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Why are events crucial for your go-to-market and outbound sales strategies? How can you apply these insights practically? Our new episode of "Morgen Outbound" answers these questions and more! We’re joined by Chris van de Graaf, co-founder of Sales Sessions, who shares his expertise on organizing successful events and building strong communities. Catch the episode now on Spotify! Link in the first comment. Enjoy and get ready to level up your sales game!

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🚀 Attending the Microsoft Envision event on AI today was very insightful, together with Liselot Bouman. Five key learnings that stood out: 1. Quality of Prompting Matters: Ensuring high-quality prompting in your organization is essential. NN Group is already leveraging Copilot to streamline and enhance their workflows. Precise and effective prompts can drive significant improvements in productivity. 2. Ownership and Responsibility: It's crucial to assign clear responsibility for AI models. Establish a secure and accountable environment for managing these models. This not only enhances safety but also ensures the ethical use of AI. 3. Strategic Implementation of AI: PwC emphasized the importance of a strategic approach to AI implementation. It's about understanding how these tools align with your business goals, particularly in improving client outcomes. Training your workforce post-strategy is essential to move from experimentation to scalable solutions. 4. Creating Value and Measuring Impact: Understanding the business impact of AI is vital. Focus on the quality and effects on the P&L. Measure the transition from experimentation to scaling up, as this is often the biggest challenge for companies. 5. Building a Community and Framework: Develop a robust community and framework within your organization. Map out your current capabilities and future goals, then align this with comprehensive training programs. Identify influencers and change agents to foster adoption and drive the change process effectively. Bonus Tips: • Start small with AI projects to build trust. • Focus on individual productivity and personalize AI use. • Regularly set aside time to learn and improve AI prompting. • Create a prompt library for your team to save time and increase efficiency. #AI #MicrosoftEnvision #Innovation #FutureOfWork #Productivity #BusinessTransformation

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Did you know that Dutch startups have raised nearly 50% more funding this year compared to 2023, positioning the Netherlands as Europe's fourth best-funded ecosystem? 🌟 As the Dutch tech scene continues to thrive, the potential for global expansion is immense. In my latest post, I delve into how content marketing can be a game-changer for Dutch businesses looking to go global. From understanding cultural nuances to personalizing content for diverse markets, discover the strategies that can help your business resonate with international audiences. Curious about how brands like Heineken and Booking (dot) com have successfully navigated global markets? Check out the full article to learn more! Read more here: https://lnkd.in/dPbx8Qt2 #ContentMarketing #DutchTech #GlobalGrowth #DigiWitch

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We made it to WIRED’s Top 10 Hottest Startups in Amsterdam! Being featured in #WiredMagazine isn’t just a milestone. It’s a moment that reminds me why we started this journey with 10x.Team in the first place. Enabling fractional talent to build their portfolio careers and connecting them with companies that are struggling to find the right people for their transformation and growth journey has been our mission from day one. Why? Because finding the perfect talent isn’t just hard—it’s often the difference between scaling up and staying stuck. And in a world where agility and adaptability are the new currency, fractional talent brings the fresh, on-demand expertise companies need to thrive. Timing is everything in the life of a founder, and this recognition shows we’re on the right path—at the right time. Check the Wired article here: https://lnkd.in/dNbn6DWc So, to all the talented professionals and companies who’ve believed in our vision, this is for you. Thank you Mobility Concept B.V., ParkBee, Talk360, Bijles Aan Huis, Van Lanschot Kempen and all our other customers who are walking the fractional life with us. And thank you Megan Carnegie for including my team and I for the second time in this list. Let’s keep pushing boundaries and proving that the future of work is flexible, dynamic, and limitless. I couldn't be more proud to be featured along other awesome & sustainable companies like Overstory, Coolgradient, Monumental, Weaviate, Cradle, Carbon Equity, Bloom & Wolf, Solvimon, and Haaven. 🚀 Onwards and upwards! ⚡ #WiredTop10 #StartupLife #FractionalTalent #AmsterdamTech #10x #wired #startup #scaleup

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Skål for os! 𝐋𝐞𝐭’𝐬 𝐭𝐨𝐚𝐬𝐭 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞! Tijd voor een feestje! Célébrons ça! As Amsterdam celebrates 750 years, we celebrate 5! Seenons has officially turned 5, and Friday, we raised our glasses to 5 incredible years of tackling waste and working towards a circular economy. 🌍 What began with just 2 passionate individuals has grown into a team of 90 talented colleagues across the Netherlands, Belgium, and Denmark. And what better way to celebrate than with a nod to plastic, wood, and metal – the materials representing our anniversary and key waste streams we transform every day! 𝐓𝐡𝐢𝐬 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞 𝐰𝐨𝐮𝐥𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐨𝐮𝐫 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐭𝐞𝐚𝐦, 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐯𝐞 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐰𝐡𝐨 𝐛𝐞𝐥𝐢𝐞𝐯𝐞𝐬 𝐢𝐧 𝐚 𝐰𝐚𝐬𝐭𝐞-𝐟𝐫𝐞𝐞 𝐰𝐨𝐫𝐥𝐝. 💚 Here’s to the next 5 years of innovation, collaboration, and impact. 📷 A playful reminder: waste is never just waste, it's the start of something new. Together, let’s make waste-free the norm! #TogetherForAWasteFreeWorld #Seenons #5Years #CircularEconomy #Expansion Recycling Partners Belgium BV Waste Group Denmark

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At CultureDrivers, we utilize AI-driven, scenario-based learning as a powerful tool for developing leaders, fostering lasting behavioural changes, and enhancing decision-making skills 🤝 . During a recent strategy session with Planon, participants engaged with AI-generated "stakeholders" in realistic business dilemmas, receiving real-time feedback and insights ✨ . This approach allowed them to reflect, adjust, and improve their strategic thinking and ways of driving impactful and sustainable behavioural change 📈 . It demonstrates how AI can be a transformative tool for addressing complex challenges in a tangible and impactful way . We are curious to hear if you have tried something similar in your organisation? If so, how was the experience?

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Founders: want to know what your company is worth? 📢 ➡️ Tomorrow torq.partners is giving a Valuation 101 workshop at Crossroads 2024 by Startup Utrecht Region at Dotslash Utrecht. At 13.00 at the Frontspace stage we will be giving founders (and other interested parties) a quick run through of how investors and acquirers value companies. So: 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐚𝐧𝐝: 💰 Planning a fund raising round? 🤝 Thinking about your exit roadmap and curious what your company would be worth? 📈 Wanting to offer key personnel shares and in need of a market valuation for your business? We will provide you with a very practical "how to" and easy-to-apply valuation methods. So you can ensure that you will approach your fund raising round or exit well-informed and with confidence. Yori May Mitch Karsten torq.partners | Benelux #startup #fundraising #valuation #entrepreneurship #founders #venturecapital #capitalraise #exit #mergersandacquisitions

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Loop Earplugs: Born after too many nights out left ears ringing 🎶 Aquablu: Inspired by a sea of plastic bottles while chasing surf waves 💧 Basic-Fit: Started to make fitness accessible for everyone 🏋️ Bynder: Kicked off with a goal to simplify digital asset chaos 📁 Groendus: A bold move to help companies go green efficiently 🌱 Giftify: Started as a way to avoid bad gift choices 🎁 → Starting a business is easy. Scaling it takes grit. Proud to have contributed to the growth of these and other scale-ups in 2024. 🤓 Evolving operating models 💡 Scaling the People function 💰 Implementing reward strategies 🚀 Leading companies through hypergrowth 🔍 Assessing and improving company culture 📈 Hiring VPs of People and Chief People Officers 🤩 Turning underperforming companies into high-performing 🎯 Coaching founders, executives, and People & Culture leaders and much more. We ❤️ doing all of this. A big thank you to everyone we collaborated with.  Here’s to more bold moves and big wins in 2025! Eveliese Luiting Anke Berends Anil Kishoendajal Martine Buis Emilie Van der Lande Sanne Verhagen Michaela Bartlam

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Save the date! 🗓 On June 26th at 11 am, We will host this exclusive agency stories webinar: "Data-driven scaling with 1 million products via Channable" Together with Bregje Janssen and Sven Mulder 🙌 Join us to gain valuable insights into scaling massive product campaigns and optimizing digital marketing strategies. Don't miss out! 📚 Uncover how NeoSEM helped Bruna, a top bookseller in the Netherlands, manage and scale their campaigns with an impressive inventory of 1 million products. 🏆 Mastering and learn how to organize and segment extensive product lists for seamless campaigns. 📈 Smart budget and visibility: Discover how to allocate budgets effectively and maximize visibility for your bestsellers. 📊 Riding sales peaks: Understand tactics to capitalize on short sales peaks and adapt your campaigns accordingly. *Registration link available in the comments below 👇🏼

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More and more business leaders are discovering that success is not the answer to everything. That there is a new mountain to climb and a landscape to discover. That is why we are building a new platform: Surpassing Success. We create a transformative journey for business leaders and entrepreneurs. ---- Together with Mediahuis Living Image we are creating a video series that kick off the journey on topics like Purpose, Wealth, Relationships and Failing. And the first two video's are now live! Check them out on YouTube! https://lnkd.in/eK9MiH_b Find more information about Surpassing Success on www.surpassingsuccess.com #surpassingsuccess #entrepreneurship #businessleaders #findyourpurpose #buildbyeuropartners

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