Alexey Kuznetsov

Alright, another gaming industry report for the first half of 2024 has been recently published. Thanks, Konvoy. In 2024, the market is expected to reach 💲 1️⃣ 8️⃣ 9️⃣ billion, which is heftier than the COVID years. Moreover, with an annual increase of 💲 7️⃣ - 8️⃣ billion in revenue, this forecast looks pretty optimistic. 🔍 As a gaming startup, we were particularly interested in the investment landscape. Private market funding in gaming YTD has already surpassed that of all of 2023, which is encouraging. 💳 Early-stage funding is doing well, but late-stage funding is lagging. This is understandable. Those who can navigate this stage and gain investor trust through an ambitious product, promising metrics, or both will find it relatively easy to secure late-stage investments due to the abundant growth capital available. 💹 Don't fall into momentary pessimism over the fewer M&A deals. With so much cash on hand among strategists, this is clearly a temporary phenomenon. There's a great opportunity for startups aiming for late/growth stage in the next year or two. Public gaming companies hold 💲 3️⃣3️⃣ billion in cash and equivalents, so, as the report states: "a healthy M&A environment." Additionally, YouTube and LinkedIn introducing game strategy means the trend towards cross-platform is continuing, and games should not only launch as standalone apps. In summary, with the hope of no new geopolitical shocks and easing global tensions, the future of the gaming industry looks optimistic. For now, we give ourselves at Made on Earth Games a pat on the back for deciding to go cross-platform and build our own IP with a standout product for a wide audience. The results will show whether this praise was well-deserved. Link to the full report is in the first comment #vc #venture #capital #startup #gaming #game #developer #crossplatform #growth #merge #strategy #nextgen #report

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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🎮 Scaling Mobile Games: Insights from my colleagues Nikita Matsokin and Polina Kozhanova📱 The mobile gaming industry is evolving (duh!), and scaling successfully means adapting to new challenges. As Nikita and Polina highlight in their discussion with TechIsland®: ✅ Monetization needs flexibility. Players expect more than in-app purchases, so balancing ads, subscriptions, and creative monetization models is key. ✅ Data is the foundation – Understanding player behavior through real-time analytics drives engagement and retention. ✅ Think global, act local. Expanding into new markets requires localization and cultural relevance to connect with players truly. ✅ Sustainability is a priority. Gamers care about social responsibility, and companies that align with these values build stronger loyalty. Combining innovation with market insights is the way forward — learn more about MGVC Publishing by reading the article in the first comment! #MobileGaming #GamingIndustry #MYGAMES #MobilePublishing

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Updated 12/2/24: 667 New Games Jobs at 200+ Companies Category #3, Resource #8 at amirsatvat.com https://lnkd.in/d6x5NHMZ Looking for new opportunities in games? Please check out Resource #8 - the most robust new games roles resource out there! Combining it with Resource #7 (Games Jobs Workbook - our long-form flagship resource updated every 1-2 months) offers the most comprehensive view of the games job market worldwide. It's not just about the total aggregate numbers - our data is the cleanest! I run a 9-step process to keep everything clean, accurate, and automated: When the role was posted How it categorizes across our 20 standard community functional groups Dedupe for the same roles in multiple locations Clean out miscategorized roles Tell you where the role is Tell you if it's remote or not - for real Tell you if it is a reposted role or not with conditional formatting - for real Give you a direct link to apply Explore more and dive into your next big opportunity! Always free and without ulterior motives, for gamers!

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This is my first experience as a CMO and my first job in the gaming industry on the client side. For the past 7 months, we have been promoting League of Masters. From the very first weeks, it became clear that this project is not typical. Here are the challenges we’ve encountered: - Despite being a quality game, it's struggling to find its audience. - Media buying costs are rising, retention is falling, and Facebook tools are failing. - The mid-core genre transitioning into hardcore immediately dismisses a large part of the gaming audience, while we target the most solvent one (mid-core shows high revenue values in game dev reports for 2022-2023). - The need to make the game an esports discipline. - Working with bloggers not only on the "we paid - you did" scheme but also through an ambassador program. - The press doesn't want to write about "another battler," and we have to break through to them from ten different angles. How we are addressing these issues: - Testing audiences from competitors and different genres in media buying. Retention is growing, but so is the CPI. We are trying to identify where the higher quality audience is. Google Ads works worse for us than Facebook, and we will soon try TikTok Ads and Unity. - We are finding the mid-core audience through targeted bloggers and specialized press. - We've connected with several esports teams to gather feedback before launching the first tournaments. Not all feedback is free, research costs money. - We are bombarding thousands of small bloggers with emails, offering support and in-game goodies. Some are interested and start creating content. - With the press, not being able to meet in person, we network through social media and email, looking for direct contacts with journalists. This has resulted in a few good publications. Currently, my main task is to gather 10-20,000 wishlists to get featuring from Steam at launch and to form a core audience interested in the game. Additionally, we continue to seek out esports teams and gather their feedback. We have organically grown our Facebook group to 2,100 members and our YouTube channel to 780 subscribers. Soon, we plan to start paid influencer campaigns with the sole aim of adding the game to wishlists. Like this post if you find this interesting and I keep sharing!

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The games industry is undergoing an unprecedented transformation today. With news of layoffs and team restructuring dominating our channels almost every other day, the question I often get - 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠? The normalization of unprecedented gains during COVID, overestimated future demand, inflation, challenges in user acquisition post-IDFA/privacy changes, an overcrowded market, rising costs, and the complexity of game production and live services are all contributing factors. Additionally, Gen AI forces everyone to rethink production to stay competitive. 𝐍𝐞𝐰 𝐆𝐚𝐦𝐞 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐬 Over the years, the risk-to-reward ratio for new game launches has been shifting unfavorably. Increasing costs, red ocean markets, and the complexity of live services make capturing, engaging, and retaining players to achieve profitable outcomes incredibly challenging. Efficiently translating game ideas/IPs into successful games is tough. Highly experienced teams equipped with cutting edge technology and tools are more likely to create great games. In contrast, inexperienced teams often end up over-iterating, learning on the go, stretching timelines, and/or diluting quality. Great talent is essential today and in the future to build great games. Period. 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐄𝐱𝐢𝐬𝐭𝐢𝐧𝐠 𝐆𝐚𝐦𝐞𝐬 & 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐓𝐀𝐌  This is a safer, more predictable, and an incremental risk path for companies with successful games. Doubling down on existing games is a no-brainer part of every company's strategy. However, due to talent bandwidth constraints, companies often focus on their top games while many high-potential games in their portfolio are deprioritized and forced to die a slow death. In my years of experience in the industry, this is a massive untapped opportunity highly worth leveraging! Expanding TAM (Total Addressable Market) can provide significant gains for successful games. This complex task depends on a deep understanding of market differences and motivations that drive engagement and monetization behaviors, applying these insights to game and live services operations to unlock growth. 𝐓𝐡𝐞 𝐒𝐢𝐥𝐯𝐞𝐫 𝐋𝐢𝐧𝐢𝐧𝐠 This is undoubtedly a massive event on the games industry timeline. But time will reshape how games are designed, produced, and shipped to global audiences in meaningful ways. Gen AI and other technologies will make game production more efficient, high-quality, and predictable. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑤ℎ𝑜 𝑙𝑜𝑣𝑒 𝑚𝑎𝑘𝑖𝑛𝑔 𝑔𝑎𝑚𝑒𝑠 𝑤𝑖𝑙𝑙 𝑟𝑒𝑚𝑎𝑖𝑛 𝑎𝑡 𝑡ℎ𝑒 𝑐𝑜𝑟𝑒 𝑜𝑓 𝑒𝑣𝑒𝑟𝑦𝑡ℎ𝑖𝑛𝑔, 𝑎𝑠 𝑎𝑙𝑤𝑎𝑦𝑠, 𝑏𝑢𝑡 𝑤𝑒 𝑤𝑖𝑙𝑙 𝑤𝑜𝑟𝑘 𝑖𝑛 𝑛𝑒𝑤, 𝑢𝑝𝑔𝑟𝑎𝑑𝑒𝑑 𝑤𝑎𝑦𝑠, 𝑐𝑟𝑎𝑓𝑡𝑖𝑛𝑔 𝑔𝑎𝑚𝑒𝑠 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠 𝑙𝑖𝑘𝑒 𝑛𝑒𝑣𝑒𝑟 𝑏𝑒𝑓𝑜𝑟𝑒 𝑎𝑠 𝑤𝑒 𝑚𝑜𝑣𝑒 𝑖𝑛𝑡𝑜 𝑡ℎ𝑒 𝑓𝑢𝑡𝑢𝑟𝑒!

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We started ESL back in the day because as a player and team manager of SK Gaming the necessary ecosystem, industry, and competitions were not in place! We went on and build a lot of social capital, matchmaking ultimately uniting the communities! A few years ago Lukas Röhle, niklas brackmann and Fiete Grünter pitched me on the reverse engineered story, and I loved both the team and the idea from day 1. Football has a huge professional ecosystem but the "digital locker room" is missing and we gonna go out and build it! Some years later, the most amazing angel group which I have the honor to represent in the board. Prematch has became that locker room. And it started to internationalize and is already monetizing quite well! But here a video for you to relive and judge yourself.

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Reflecting on my predictions for the Games industry recruitment in 2024. Last January I joined the PocketGamer.biz podcast to share my view on the state of the industry from somebody who's deeply involved in recruitment. While I may have been optimistic about some recruitment trends, but other aspects such as the rise of AI in game development and the demand for AI skills, have proven to be pretty accurate. What are you observations Peggy Anne Salz and Brian Baglow FRSA?  Would be great to catchup and do another episode some time! #GamesIndustry #gamedevelopment #recruitment #trends #industryinsights #gamesfactorytalents #gamedevtalents #hiring #recruitment

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With numerous questions from game publishing and operation professionals, such as "Ealing, can you tell us about the Russian gaming market? How can we resolve the problem of payment channels? What kind of game genre would be liked by local gamers?" I felt it was essential to share my insights. Having entered the Russian market 13 years ago, I was fortunate to operate several projects, including a social voice platform, a video live streaming app, as well as game operation and publishing. After spending several nights compiling my thoughts, I have organized my insights on the Russian gaming market. I hope this will be helpful for those interested in learning more about this market. Read the full article here: https://lnkd.in/gq7vQSis #Russia #Gaming #Interview #Opportunities #Aptoide #Catappult

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#Gamescom24 Why should we meet at Gamescom? - Come see me on stage on Gamescom Congress talking about AI, Games and Propaganda in the new age - You are an investor, Angel, VC, or a Publisher that can help us with our games and Transmedia ongoing projects (Games, TV, Toys) - You are an event organizer / speakers scout, that want an experienced speaker on stage talking about AI, Mental Health, Social impact and how we can fix our potentially great world (currently kinda sick world) - You are an indie in need of an advice, BizDev help, Game design insights - You are one of my close Gaming family, which i always love to meet everywhere in this world, sharing battle stories and development scars over a cup of coffee, beer or fresh juice! Peace and Love, Live long and prosper! here is a link to Meet2Match, send me an invite there (or just DM) https://lnkd.in/d9w26Xxz #AI #mentalhealth #gamedesign #gamedev #socialimpact #propaganda

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"The two most powerful warriors are patience and time." 2018 - Many of us met with the IOC in Switzerland to explore esports. 2024 - IOC proposes the Esports Olympic Games! Could start next year. Some good ideas just take a while. I am optimistic about the additional cultural legitimacy the Olympics can provide to esports. And the generational relevancy and digital engagement esports can provide to the Olympics. There WILL be stumbles out of the game. More likely than not the very first games selected by the IOC will not be ideal. But ultimately more competitive gaming and more media content and coverage benefits the games industry, the esports industry and most importantly the esports competitors themselves -- given patience and time.

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How we scaled from 12 to 85 developers in 3 months. Client Project: Merge3 game. KPIs: We did better than expected. They wanted 160 days of content ASAP. We grew from 12 ➜ 45 ➜ 85 developers. Without losing quality, we delivered. Many thanks to Olga Zagorskaia, our partner's Head of Project Management. She has taught us a great deal and helped streamline processes during our scaling phase. Here are 5 key lessons I learned: 1) Process and structure are key for fast growrth - Grew to 45 developers through internal reallocation, and an additional 40 people were added to the structure by our partners. Built a synergy of individuals from different companies to function as one cohesive mechanism. - Only possible with structured communication. 2) Clear roles make decisions easaier. - Gave team members specific features to own. - Made a hierarchy with leads and sub-leads. 3) Effective tools and regular reviews maintain quality. - Completely redesigned our business processes to make them simpler but structured, transparent and introduced new review checkpoints. - Implemented new collaborative tools to streamline communication (Figma, Miro, Coda). 4) Adapt Reviews as you grow. - Held project team and lead calls twice a week. - Held art review calls three times a week. 5) Review and Improve often. - Held big retros after each milestone. - Used team feedback to get better. Continuous improvement is key to success. This project was a huge moment for us. It showed us what was possible. Moving internal developers? Working with partner studios? Where there is a will there is a way. P.S. If you’re looking to scale your Unity Project fast, reach out. We’ve been there and know what it takes.

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⚡️ Gaming Reports - May 6 - May 10 (2024) 👉 Newzoo shared the top PC/Console titles of March 2024 in the US/Western Europe, and there is Dragon's Dogma II in the second spot. Who could've imagined? There are 4 new titles in the top 20 in March on all platforms. MAU charts, however, are stagnating. All the same names are at the top - Fortnite, Call of Duty, Minecraft, GTA V, and Roblox. Helldivers II, which March performance was fairly good according to SteamDB, is only in 9th position. Those big titles are like black holes, absorbing all players' time. 👉 Stream Hatchet shared a great report on the streaming market. 69% of the audience in Q1'24 was watching Twitch; 16,5% - YouTube Gaming. It's funny, but Steam is the fastest-growing streaming platform right now with +109% YoY on hours watched. That's even cooler because 39,1% of all hours in Steam were spent on new releases. Contrary to 7% on Twitch and 4,3% on YouTube Gaming. 👉 Simon Carless from GameDiscoverCo shared conversion benchmarks of Steam wishlists into sales in the first month. Median conversion for the first month is 27% - you can use this number for benchmarking. Early access titles are usually having worse conversions. And there is a direct correlation between the review % and conversion (what a surprise!). As always, all reports are available in my weekly recap: https://lnkd.in/dqBGhrC7 In recap you'll find: 1. Newzoo: Top 20 PC/Console games in March 2024 by Revenue and MAU 2. Lurkit: State of the Streaming market in Q1’24 3. Liftoff Mobile: CPI and D7 ROAS benchmarks in Mobile Games 4. Stream Hatchet: Streaming Market Trends in Q1’24 5. GameDiscoverCo: Data Consumption in Steam by Country in 2024 6. Newzoo: Outlast Trials became the top-grossing B2P adventure game of March 7. GameDiscoverCo: Conversion benchmarks of Steam wishlists into sales in the first month

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Couple of weeks ago, eJobs Romania launched #Score2Skill, a campaign in which, my company, Good Game Industry, was involved together with The Geeks Bucharest team (Ioana, Laura & co), Dan Petre, Angela Rosu and many other talented people. All of us working with and for gamers know that gaming has a lot of benefits. We say that in every interview, in every meeting, at any event, but how to really make them count, to make them as truly benefits in our lives. #Score2Skill was a project that started more than one year ago with an idea that I embraced from the very beginning: what if we transform the gaming skills into job skills that eventually the gamers can use in their CVs. It took us several meetings, focus groups and interviews with gamers of all kinds (casual, pro, influencers) to come up with the final algorithm. So far, in less than 3 weeks, thousands of people have used the tool and I can't be more excited and happy about it 😀 . Well done everybody! #Score2Skill #gaming #goodgameindustry #eJobs

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I'm sure many of you have already heard about the top-notch game Shatterline from our Ukrainian colleagues at Frag Lab. Recently, I saw that the game is embracing NFTs and Moving to Epic Games Store. Reddit Q&A post: https://lnkd.in/eXVVmbu4 Below, I'll share the pros and cons of this decision and share my thoughts. As someone deeply involved in the evolution of the gaming industry, I'm excited to see how Shatterline is embracing blockchain technology and NFTs. This move is not just a shift in platform but a pioneering step towards integrating blockchain technology into mainstream gaming. 🔵 Innovative Integration of NFTs: Shatterline's adoption of NFTs introduces a new dimension of player ownership and in-game asset management. By leveraging blockchain technology, players can now truly own unique in-game items, which can be traded or sold outside the traditional game ecosystem. 🔵 Strategic Platform Migration: The migration from Steam to the Epic Games Store aligns with the latter's more open policies towards blockchain and NFT games. Epic's supportive stance provides Shatterline with a conducive environment to explore the full potential of NFTs without the restrictions imposed by Steam. 🔵 Community and Market Impact: This transition has generated a mixed response from the gaming community, reflecting the broader debate around NFTs in gaming. While some players are excited about the new possibilities, others remain skeptical. Nevertheless, Shatterline's move highlights the growing interest and investment in blockchain gaming. 💡 Personal Reflection: At Swytapp, we recognize the importance of staying at the forefront of technological advancements. Shatterline's transition to an NFT model is a bold move that resonates with our own journey in embracing innovation. By continuously pushing the boundaries, we can create more immersive and rewarding experiences for players. What are your thoughts on Shatterline's shift to NFTs and its migration to the Epic Games Store? Would love to hear your experiences and opinions in the comments below! #NFTGaming #BlockchainGames #Shatterline #EpicGamesStore #GameDevelopment #Innovation #Swytapp

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Mobile gaming giant Playtika has acquired SuperPlay, a leading mobile game developer. The deal, valued at $700 million with potential for additional payments, aims to strengthen Playtika's position in the mobile gaming market. Key Points: ⭐ Strategic Acquisition: Playtika views SuperPlay as a valuable addition to its portfolio, offering opportunities for growth and innovation. ⭐ Strong Partnership: Almog and Netzer, founders of SuperPlay, expressed enthusiasm for the acquisition and the potential for collaboration with Playtika. ⭐ Growth Potential: SuperPlay's existing games, Dice Dreams and Domino Dreams, have demonstrated strong user engagement, and the company has additional projects in development. This acquisition marks a significant step for Playtika as they continue to expand their reach and deliver exceptional gaming experiences to players worldwide. (source: https://lnkd.in/esbkzdpz)

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Ad monetization trends in mobile games for September - UA is driving game design & admon, but "It's all about ad placements." 👇 Felix brought graphs, gameplay, and insights! Some takeaways from the last episode: ▪️ User acquisition is increasingly influencing game design & ad placements. ▪️ Hiding content behind ads is a growing trend. Again! ▪️ Ultra casual games are gaining popularity due to their accessibility. ▪️ Innovative monetization techniques are emerging in the gaming industry. ▪️ Ad revenue-based games are shifting towards subscription models based on App business. 📺 Watch on YouTube: https://lnkd.in/dT2XGzSd 🎧 Listen on Spotify: https://lnkd.in/dfw9ViiY 🦄 Subscribe to the Brutally Honest newsletter: lancaric.substack.com 🗣 Join the discussion in our Slack channel: https://lnkd.in/dbrDdGiJ Thanks a lot, Sensor Tower, for all the data! Jakub x two & a half gamers

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Interesting study about the Austrian Gaming Industry: ⭐ There are about 150 gaming companies operating in the country. This is 71.3% more than in 2018. ⭐ In 2023, the revenue of Austrian gaming companies amounted to €188.7 million. ⭐ Gaming companies have created around 2,260 jobs in the country. ⭐ Most employees in gaming companies in the country are between 25 and 34 years old. 80% of them have completed university education. ⭐ The main platforms for Austrian developers are PC and mobile devices. ⭐ 1/3 of local gaming companies have applied for government support. (source: https://lnkd.in/edeED6qX)

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I more or less started this series of posts with what I called Dansky's First Rule of Game Writing, namely, that words are always the cheapest fix until suddenly they are the most expensive. That line got a lot of rueful laughter and a lot of agreement, but today I want to dive a little deeper into it and talk about what it means. First of all, I absolutely believe this is true. When something gets cut or changed or added, it is much easier and faster to add, edit, or cut dialog around it, or rewrite backstory (assuming it hasn't already been put in a player-facing format) than it is to change a character model or a map or an animation, at least early in the project. Narrative folks should understand this and be flexible, because it comes with the territory and pushing back against a solution that saves time and money is not a good look. But. Too often this gets taken to extremes. When narrative is constantly called on to paper over the cracks caused by others' decisions, certain things happen. One is that as a solution, it is easy to overuse. Yes, it may be less work for narrative than for other teams, but it's still work, and it still involves throwing out work that has been already done. That comes with multiple costs, not the least of which is a morale hit. Constantly asking one team to be the only ones who bend can feel a little like they're being picked on, or worse, taken for granted. And that's a great way to demotivate people. Because with that comes an inevitable devaluing of narrative work. I've heard "It's just words" too many times in my career. Nobody says "It's just pixels" or "It's just lines of code" to other departments. The assumption that rewrites are a cheap and easy fix is incorrect; it is cheap, not easy. It takes craft and skill to seamlessly close the gap in a narrative when an entire level gets cut. It takes craft and skill to turn around a rewrite immediately because a recording session is coming up and another department failed to read a character design doc so the character details have to change. And on it goes, and on and on. The other half of the statement is that words suddenly get expensive, which is also true. Once you record dialog, once you put stuff into localization, all of a sudden changing those words gets pricey. Want to make a tweak to a level that contradicts a line that's already been recorded? That means hiring back the actor, plus the studio, plus the director. plus plus plus. And while pickup sessions are a thing, there is not infinite time or money to keep going back to the well every time someone wants to fiddle with something that was supposed to be nailed down for script lock. "It's just words" isn't true any more at this point, and other departments need to be cognizant of upcoming recording session dates and script deadlines in order take their requests timely. Otherwise, everyone's going to be unhappy.

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