Roberto Catti

👁️ Next time someone on LinkedIn asks, "Why don’t Bulgarian advertisers use X (Twitter) ads?" Because no brand manager wants their logo next to a conspiracy theory, fake news, or inappropriate content. 📉 Chasing reach at all costs can harm your brand perception and long-term growth. Consumers care where they see your brand and the impression it leaves. ✅ Be strategic. Your brand's reputation is worth more than cheap clicks. #DigitalAdvertising #MarketingStrategy #MarketingInsights #BulgariaAdvertising

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The ones that connect. As Ovid Health finds in its recent report "From Patient Centricity to Patient Leadership" after analyzing over 20,000 posts on X from across Europe. This data allowed Ovid to evaluate hundreds of social-media campaigns launched by pharma companies. The central conclusion: "In order to deliver the best outcomes, it is essential life sciences companies work with patients to understand their priorities, needs, and concerns..." In other words: to engage with patients, you must know them. That means collaborating with patient groups and stakeholders that have a more direct understanding of patients' experiences. #PatientEngagement #LifeSciences #Pharma

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Leave generic recommendations behind and unlock the power of personalized content with Fanisko's GenAI. Our algorithms cater to your unique data and preferences, delivering highly tailored suggestions across industries. From sports to healthcare, elevate your user experience and see the difference in engagement and satisfaction. https://fanisko.com/ #NFTs #Metaverse #Meta #MetaverseGaming #Sports #Fanisko #DigitalGaming #SportsTech #MobileApp #FantasyGaming #Trivia #ScorePredictor #SportsMarketing #MotionSensorGaming

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🧐 So, have you already started to plan your strategy for the year 2025? Note that every year brings new AdTech trends, and it is important to keep them in mind to remain competitive. 🔑 To help you get ready, we prepared a whitepaper outlining 9 programmatic advertising trends for 2025! 📥 Get your FREE e-book here: https://lnkd.in/dkThfGd4 #Attekmi #digital_marketing #advertising #AdTech #marketing #technology #digital #MarTech #programmatic #ad_exchange #software_development #AdOps #white_label_ad_exchange #advertising_technology #ad_serving #b2b #AdTech_trends

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As I celebrate my third year in product management, focusing on SEO and content, I've gathered invaluable insights that have shaped my approach to all things content-related. This milestone coincides with the 10th anniversary of co-authoring a book on Content Marketing (the first one in Czechia..!), making it a perfect time to reflect on my content & SEO career. Here are some key takeaways from my journey 🤓 🔍 Content is King, but Strategy is Queen Producing great content isn’t enough; You always need a strategic plan that aligns with business goals. Understanding the audience and continuously refining the strategy every quarter is crucial for success. 📊 Outcome is More Important Than Output Leveraging analytics and SEO tools has empowered me to make informed decisions. Prioritization frameworks and an outcome-driven mindset have been essential in my content production for the past few years. From keyword research to performance tracking, data has guided me (and especially from GSC) toward what resonates with our audience and what doesn’t. 🔄 Iterate and Optimize Content needs constant iteration, just like a product. A/B testing, updating evergreen content, and responding to SEO algorithm changes to ensure content remains relevant and effective. 🤝 Cross-Functional Collaboration Working closely with design, sales, customer support, and main stakeholders has been vital. Effective collaboration enhances the quality of content production and ensures a seamless user experience across all touchpoints. Continuous feedback loops are crucial when producing new content or gathering content ideas. 🎯 User-Centric Approach At the heart of every successful content strategy is a deep understanding of user problems. By treating content as a product, I’ve learned how to prioritize these problems based on the business impact they can create. Looking forward to the next years! #ProductManagement #SEO #ContentStrategy

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Ready to join Infermedica? ✨ Our latest blog post covers the essential steps to becoming part of our amazing team. Karolina Gałecka explains how we ensure a smooth start, from comprehensive resources to a warm welcome. I'm glad I could contribute to this article and talk with Karolina about the onboarding process 🙌🏼 Get a glimpse of what it’s like to work with us! Read the full blog: https://lnkd.in/dYvTeCYa #JoinOurTeam #InferPeople

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Research in #SpinalMuscularAtrophy is vital. Many questions about SMA have not been answered yet. Watch this video of SMA Europe and learn about the importance of an ongoing collaboration among all of the stakeholders that are part of our community. 10 top priorities. 10 dreams. Together, #WeAreOne. #Research #SMA #ResearchPriorities #SMAresearch

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🚀 Unlock the power of AI-driven insights! Get the story on how Beiersdorf transformed their business operations with Azure Cognitive Search. 📈 Discover how they conquered the challenge of efficient data management and boosted productivity. How can World Wide Network Solutions help your company conquer your data management challenges?

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Some great takeaways and the presentation link is below. Some great insights - really worth reviewing.

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When Tech is Not the Solution   Sometimes, the solution to a complex challenge isn’t found in shiny new tech but in building genuine awareness, understanding the barriers and making it easier for people to adopt new ways of working. Over the past year, I’ve had the privilege of working with BHP on increasing job share opportunities to help achieve gender diversity.   It all started when BHP reached out to learn more about the job share matching platform I developed through my business Gemini3. Together, we realised the first step wasn’t about implementing new tech but raising awareness—helping line managers see the potential in job sharing and supporting employees in feeling comfortable to ask.   Throughout 2024, we co-created a complete job share guide, built with and for BHP employees. Here’s what we focused on: 👉 Raising awareness of job sharing, making it easy for both line managers and employees to understand the benefits. 👉 Identifying and addressing common barriers by engaging HR, leaders, and current job share partners in meaningful discussions. 👉 Reviewing the hiring process and adding nudges to support job share consideration. 👉 Debunking myths about job sharing and showcasing how the benefits outweigh the challenges. 👉 Providing practical templates and tools to make job share arrangements simple to propose and implement. 👉 Leveraging existing resources like Yammer groups and MS Teams Forms instead of introducing new tech. 👉 Hosting awareness sessions to share my expertise and highlight success stories from internal job share partners (see example in the LinkedIn Post below).   The response has been great with the guide being downloaded over 250 times and great feedback on our sessions like, "Fantastic session, thank you so much again. I have learned a lot about the topic and spreading the word!" showing we’re making a real impact.   I used to see my work with Gemini3 as separate from my Change roles, but in reality, they are so similar. The work I have done with BHP this year completely links the use of change management techniques and the drive for greater adoption of job share arrangements! In the case of BHP, tech wasn't the solution and in most cases, tech should be seen as an enabler not the only solution.   Thank you Joanna Harrison for your trust this year and looking forward to seeing BHP achieving their diversity targets.   #change #genderdiversity #jobshare #flexiblework Maja Paleka https://shorturl.at/H9rRm

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VOD clearly beats paid TV in Poland. The rapid growth of VOD in Poland shows how quickly consumer habits are evolving. People want more choice and flexibility, and VOD gives them that. Check out Szymon Karbowski's latest post. He shares his opinions on market trends and the current situation of the streaming media, answering these questions and many more. Follow his profile to stay up-to-date when it comes to industry news, technology updates, and market analysis. Szymon shares his expertise regarding Pay TV operators, broadcasters, content providers, telcos, and MSOs. #SzymonKarbowski #StreamVX #videostreaming #Poland #VODMarket #Netflix #SkyShowtime #Max #SVOD #AVOD

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Unbabel report shows that top of the funnel and brand awareness content is the focus of many marketer's localization efforts. This includes paid ads (46% say they localize these), white papers (42%), email (41%), e-books, blogs, and landing pages/microsites (27%). Are your localization efforts matching these stats? #brandawareness #localization #ln10 #ebooks #paidads #websitelocalization #eurotranslate

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Today at the Deep Tech CEE Summit & Challenge, I had the pleasure of discussing the opportunities offered by the EIC Accelerator program and sharing my experience as a jury member evaluating these transformative projects. EIC Accelerator stands out as a unique funding program, designed to support Europe's most groundbreaking startups, especially in the deep tech sector, covering fields like biotechnology, artificial intelligence, quantum computing, energy amongst others. This program is a remarkable opportunity—not only for funding (up to €2.5 million in grants and €15 million in equity investments) but also for forging impactful connections and partnerships across Europe. EIC Accelerator provides entrepreneurs with access to expert mentors, resources for market entry, and growth support on an unprecedented scale. Why should you apply? - Expert support – access to mentors and strategic advisors who help fine-tune the project concept and go-to-market strategy. - Global networking – a chance to collaborate with other innovative organizations, accelerating business scaling. - Visibility and credibility – being part of EIC Accelerator is a strong asset in the eyes of investors and business partners alike. Especially for Polish and CEE deep tech startups (and all form so called widening countries): now is the time to unlock support that can accelerate your growth and bring your innovation to the global stage. Discover more about the program and upcoming application dates on  EIC stand at Deep Tech CEE Summit & Challenge! Marta Wysoczynska & Justyna Tisserand, thank you for the invitation to the panel, Olesja Bondarenko, @aleksandra Ihnatowicz, Krzysztof Nowaczyk, Miroslaw Trzesniowski it was good to exchange experience with you. Thank you, Marcin Ratkiewicz, Katarzyna Wszola, Jacek Sztolcman, for the thought-provoking and inspiring conversations. #EICAccelerator #DeepTech #Innovation #StartupFunding #PolishStartups #CEEStartups #WideningCountries #StartupEcoSystem, Sławomir Olejnik 👏

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🔍 Navigating the Digital Landscape: 2024 Ad Spend Trends The digital advertising world is ever-changing. To stay competitive, it's essential to understand the latest trends and allocate your budget wisely. Our new blog post delves into the key findings of the 2024 IAB Outlook Study, highlighting significant shifts in Connected TV (CTV), mobile advertising, and cross-channel strategies. Discover how these emerging trends are reshaping the advertising landscape and learn how brands can effectively optimize their campaigns to drive measurable results. 👉 Read the full article on our blog - https://lnkd.in/dscTT6Yy

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If you still think TikTok is just for silly dances, think again. In Romania, a far-right extremist won the first round of presidential elections, and many people had barely heard of him. How did this happen? Through a mix of precise targeting, carefully crafted videos, propaganda, idealistic promises, influencer marketing and a substantial *undisclosed* budget. Allegedly, bots were also used to flood election-related content with comments urging people to "vote for *candidate's name*." We’re told this was an organic success, but anyone who’s posted on social media knows how difficult it is to reach the right audience (especially over 2M people) without a budget. This campaign was conducted in secret and lacked transparency. Now, TikTok’s CEO has been summoned to the European Parliament to explain the platform’s role in elevating an unknown candidate from obscurity. Disinformation, lack of education, and everyday struggles make people more vulnerable to radicalization—the perfect formula for history to repeat itself. And if you’ve ever doubted TikTok’s potential as a powerful conversion tool, well, here’s your answer.

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