Ana Santos

🚀Diving into UX and design topics with high expectations @ UXLx: User Experience Lisbon , starting with AI for Design and it’s even more enriching than I imagined! #ux #design #productsesign #UXDesign #Learning #Fun #UXLx #uxLx2024

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Invisible design means invisible asset. 🙈 Last weekend, I attended the LDA | Lithuanian Design Association | International Design Day event, themed "Is it Kind?" At some point during the design workshop, a participant said: "no matter what - the best design is invisible " - and thats where I got confused. Yes, I value a seamless experience, I really do. But some business cases do not have such market conditions to make it that way. Let's take digital currencies as an example, and more specifically, memecoins. Even without discussing highly complex technology, these assets still need to deal with fierce competition, so it's essential to make it POP and make it approachable. This time I would like to present website of the week: PONKE. 🙈 The most ponking website out there, yet perfect from a design perspective in its own unique way. Thumbs up for: - Storytelling 👄 - Character development 👄 - Almost perfect UX 👄 - Eye catching UI 👄 - And most importantly: CONTEXTUAL RIGHT design 👄 Discover this design for yourself (link in the comments) and let me know what you think. P.s. But is it kind? - nahhh, not really #productdesign #blockchain #web3 #UX #UI #PONKE #memecoin #LDA #solana #webdesign

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At the end of may I took part in the UX Research workshop led by Ana Cláudia Dias through EDIT. - Disruptive Digital Education. This time allowed us to get hands-on and practise some of the biggest challenges faced when planning each step of #UXresearch. ✨ Questioning, organising and planning the research value are important processes that help companies define what they want to achieve. ✨ Research must generate actionable knowledge. Just think of the question: What are you going to do with data? What decisions will be made in the future as a result of the research? ✨ There are many methods of psychology that we can use, but one or more may suit your problem. The challenge is to find the best combination or to be creative to achieve the research goal. ✨ Huge databases can be another problem if the data is not useful for research. We should check why or how they are being collected. ✨ If nothing is being measured, think about doing it. Measurement allows us to see how effective improvements are compared to old solutions. ✨ Without the right people, we can't get the right answers. And moderating is more about listening, empathising and being available to receive than talk. ✨ Analysing, transcribing, identifying, relating and coding is work that take time. It's a challenge to write the right words, so it's all right rephrasing again. ✨ The presentation of the results must be understandable to the type of audience or maturity of the company. And don't leave your research without recommendations as they are the guiding thread for what to do next. Overall, was a pleasure time that combined a lot of sharing experience and I'm very grateful to continue reviewing and learning 🚀

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Segundo dia do Daily UX Writing Challenge! Desafio: Scenario: A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games. Challenge: Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos. Headline: 40 characters maxBody: 175 characters maxButton(s): 25 characters max ------- Solução: Keep your eye on the ball [headline] Don't miss a single move! Choose your teams and needs. Do you want to get notifications when their game starts? We send it. Real-time score updates? We got it. Videos of the match highlights to watch anytime? You're covered. Just download our app and keep your eye on the ball. [body] Download on App Store [button] Download on Google Play [button]

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I've seen so many posts about the changes in our industry this year and how AI and expectations from business is morphing the way we work in the design industry. But I think Fabricio Teixeira and Caio Braga have captured the sentiment beautifully in their article: https://trends.uxdesign.cc "What we have started to witness this year is a fundamental shift in responsibilities and a transfer of design control from designers to a complex network of algorithms, automated tools, and business stakeholders". Worth a read.

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Something I’ve only just come to appreciate is how far Design Thinking has infiltrated user-centred design practises. Take Experience Mapping. Under UCD this was a great way to communicate a lot of pretty complicated qualitive and quantative data and share insight. It took significant amounts of time to put together. Design Thinking has essentially turned Experience Mapping into an ideation workshop where we get a bunch of people with variable knowledge of the customer to imagine and “empathise” so we can come up with new design opportunities. This now seems to be the prevalent understanding of what Experience Mapping is. But it’s just a way of capturing informed guesses, it’s not really UCD. I’m not “against” Design Thinking but it’s important to be intentional. If we have little time, low risk and we’re exposing our work to the customer somewhere else in the process it might be ok but don’t mistake this approach for proper evaluative research.

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🔍 Inclusive design starts with inclusive teams. 🔍 In diverse and inclusive teams, every perspective counts. When we bring together people with different backgrounds, experiences, and viewpoints, we gain powerful tools to create designs that are truly accessible to everyone. This inclusive approach is especially vital in fields like Interaction Design and User Research, where understanding a wide range of user needs is key. I’m thrilled to see professionals like Isabella Barbosa Silva, Interaction Design Researcher at Fraunhofer Portugal AICOS, championing this mission. With a focus on accessibility, serious games, co-creation, and participatory design, Isabella’s work brings us closer to designing digital experiences that consider and include all users. Isabella’s upcoming workshop, “Inclusive design and user research,” is an incredible opportunity to learn how diverse insights can enhance the digital experience for everyone. If you’re ready to deepen your knowledge in inclusive design, I highly recommend attending. 📅 Get your ticket here: https://wudportugal.com/ Let’s keep building teams that reflect the diversity we aim to serve—because a more inclusive design starts with us. #WUDPortugal2024

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Looking for inspiration for your next user research report? Check out these strategies (and template!) that I put together. 😊 📖

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I enjoyed a great workshop with minamalism about Neurodiversity and mental health in UX at uxcon vienna. For UX designers, this means creating digital products that are accessible to people with different cognitive abilities and perceptions. By involving neurodiverse users in the design process, we can create more inclusive and accessible experiences that benefit everyone. A good UX approach considers diverse ways of thinking and reduces unnecessary complexity to avoid frustration and maximize usability. Inclusion starts with design!

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💭 Starting off this week by watching the "Design Systems Blueprint: Comprehensive Strategies for Success" Masterclass by Jarvis Moore, organised by The Interaction Design Foundation 💠 The session highlighted ways to efficiently work on #designsystems as well as how things could scale smoothly 💡 Highlight of the session for me? Remember that design systems also require some kind of #userresearch

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Step into the world of UX design with insights from industry experts Ana Sevilla Martínez and Feargal Cassidy. 🚀 Check our blog post and read how they talk about their personal experiences, from some unexpected paths into UX to overcoming challenges and landing dream roles. Sneak peek into their discussion: ✅ Discover what drew them to UX design as a career. ✅ Hear about their experiences in the UX Tree Mentorship Programme and the skills they developed. ✅ Get tips on building a strong portfolio, navigating job interviews, and overcoming imposter syndrome. Dive deeper into their stories and gain valuable insights in our blog post. 💼✨ https://lnkd.in/ewrGu3kT #UXDesign #CareerJourney #UXSuccess #ProfessionalDevelopment #UXCommunity #CareerInsights #UXCareer #IndustryExperts #SuccessStories

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How to measure, manage and prioritize design debt.

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The authors, Fabricio Teixeira and Caio Braga, argue that UX is becoming increasingly commoditized and automated, with designers having less control over the design process. They also discuss the rise of artificial intelligence (AI) and its impact on UX design. https://lnkd.in/dEpu5q7G

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Mentoring the next generation of designers. - Is this even a thing, anymore? - If yes, how are companies facilitating this, with more people moving towards remote working? - Where are the opportunities? #mentorship #juniordesigners

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“Digital systems, not people, will do much of the craft of (screen-level) interaction design.” These words from The State of UX report by Fabricio Teixeira and Caio Braga might sound scary to UX designers. But here's the truth—this isn't the first time we've faced a shift like this. When I started in the industry in the early ’90s, I was worked on traditional graphic design projects: print, retail, brand identities, etc. Then came websites, WAP sites, responsive design, mobile apps... Each time, designers adapted and evolved. What's remained constant? Our role as the translation layer between businesses and their audiences. Whether it was Charles and Ray Eames designing furniture for modern living, or today's product designers shaping digital experiences, our core mission hasn't changed: we connect businesses with people in meaningful ways. The tools will keep changing, just as they have since my San Francisco days. But our ability to think strategically about the "why"—that's what makes our craft enduring. Here's my full essay: https://lnkd.in/gFQd33GA Special thanks to Byrne Reese and Shawn Smith for some insights on being product managers. #Design #ProductDesign #UX #UXDesign #ProductManagement

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Question to the Community: Implementing the European Accessibility Act (EAA) Dear Colleagues, Who among you has started implementing the European Accessibility Act (EAA) for your products, specifically in terms of product design and front-end development? 🛠️✨ My main question is: will the WCAG 2.2 A+AA standards meet the requirements of the EAA? 🤔 I have a few more questions and would greatly appreciate any insights or experiences you can share. 🙏 Thank you for your help! Web Content Accessibility Guidelines (WCAG) W3 European Commission #ux #accessibility #productdesign #EAA #research #Europeanaccessibilityact

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