Funnel

From data to intelligence. Meet the new Funnel. No, your eyes do not deceive you. We’ve undergone some big changes. We know you’ve felt it, too. Marketing feels harder than ever and marketers are struggling to balance trying every new tactic while making the most of their existing toolkits... We want to deliver the best of both worlds to marketers. That’s why we’re pleased to announce Funnel Marketing Intelligence. Our Data Hub with existing Reporting and Export modules, now joined by a new capability: Measurement. Read more at the link in the comments.

CMOs...Are you prioritizing marketing effectiveness or efficiency? What if the real answer is both? 🤔 Marketing leaders face a constant tug-of-war: cut costs or drive growth. But as our latest article explains, true success lies in balancing effectiveness (impact) with efficiency (resource management). Nike’s “Just Do It” campaign? A masterclass in effectiveness — driving long-term brand equity and market share. Coca-Cola’s “Share a Coke” campaign? A brilliant example of efficiency — maximizing impact while optimizing costs. So, how do you strike the right balance? We break it all down, covering key metrics like CLV, CAC, MER and proven strategies for aligning with your C-suite, optimizing budgets and scaling sustainable growth. What’s your approach — leaning more into efficiency or effectiveness? Let’s discuss in the comments! 👇 #marketingleadership #CMO #marketingeffectiveness #marketingefficiency

Marketers, on a scale of 0 to "I don't wanna talk about it" how many times has this happened to you?

If you're not advertising on Pinterest, there's a huge chance you're missing out on a looot of money for your brand (which you'd know if you watched our latest YouTube video *cough cough* 🙂↕️) In this video, we’re not just talking Pinterest Ads we’re showing you how to build a report yourself in a matter of minutes to track, measure, and actually prove they’re working. All marketers should feel comfortable doing this and we're here to teach you how. Check it out at the link in the comments 👇

You build it, you run it, you maintain it. Here is what that looks like at Funnel. Our Product Development team of 110 people operates across 15 teams, taking ownership of everything from backend and frontend to infrastructure. With over 600 integrations and 20TB of data processed daily, we ensure our platform remains scalable and reliable. Collaboration, pragmatism, and building with our customers are at the core of how we work. Jon Gyllenswärd and Sofia Cirverius, our VPs of Engineering, have put it all into words. In the latest post on our dev blog, they break down how our teams work, our tech stack and our approach to product development 🔗 https://lnkd.in/dC__wxau  

We're curious 👀

Our dev team is hosting another Rust Meetup at Funnel! Last time, it filled up so fast we didn’t even get chance to share it on LinkedIn. This time, there are only a few spots left! Sign up with the link in the comments. If it’s full, join the waitlist! 🤝

Make your marketing data work for you — not the other way around Marketing reporting doesn’t have to be a tedious, time-consuming task. In fact, with the right tools and templates, your data can dance — driving clear, actionable insights instead of drowning you in spreadsheets. In our latest piece, we dive into 5 powerful marketing report templates that help teams: ✅ Track campaign performance with clarity ✅ Avoid common reporting pitfalls like data skew & platform bias ✅ Automate reporting to save time and improve accuracy A great marketing report isn’t just a collection of numbers — it’s a strategic asset that connects marketing efforts to business impact. Whether you’re analyzing ad spend across platforms, tracking e-commerce sales, or optimizing conversion rates, these reporting templates will help you work smarter, not harder. Read the full article below and get your free marketing dashboard templates here: https://lnkd.in/dM8Xeq9g #marketinganalytics #marketingreports #marketingstrategy

What does MMM stand for? Wrong answers only 👇

Lauren Adams did not plan on a career in sales, let alone strategic account management. But along the way, she found that working with customers beyond the initial deal, focusing on long-term relationships and growth, was where she felt most excited. As a Strategic Account Manager at Funnel, she works with some of our largest customers, ensuring they maximise their impact and scale efficiently. In this post, she shares her journey, the different sales roles at Funnel, and what makes working with high-value accounts so rewarding. Read the full post 🔗 https://lnkd.in/drtSEgy4