H&M

MAGDA BUTRYM H&M in full disclosure — the campaign is just as poetic as the collection.    Our upcoming designer collaboration revisits iconic pieces from Magda Butrym’s archive, the rose being a central motif throughout. To the designer, it's the perfect symbol of womanhood: both soft and confident, delicate and independent.   "The most important thing for me was that every silhouette, every piece, is connected with the brand's past, present and future, and that it is timeless. The collection is about the idea of a rose in bloom. I really see the collection as a great present for women all over the world to share in our universe", says designer Magda Butrym.   Be ready to grab your favourites on Thursday 24 April: https://lnkd.in/eBCmW-TY   #HM #MagdaButrym #DesignerCollaboration

A 700 square meter paradise for all interior and home lovers. Welcome to our refreshed London H&M HOME flagship store on Regent Street.   "We’ve lightened up and modernized the store's impression, while staying true to the building and preserving a warm and inviting atmosphere. We want people to step inside and not just see the pieces, but truly feel them — to imagine the little moments they’ll bring to life in their own spaces", says Evelina Kravaev-Söderberg, Head of Design & Creative, H&M HOME.   As always, the store will continue to offer its beloved monogramming service for a personalised touch, along with the florist service to create stunning seasonal bouquets.   #HMHome #RegentStreet

Musicians Tyla, FKA twigs, and Caroline Polachek front our H&M S/S 2025 campaign, alongside a collective of inspiring female icons. Catch the full powerhouse lineup in the director’s cut of the campaign: https://lnkd.in/eBjYGFea Launching 20 March, the first drop is an ode to contemporary femininity, featuring festival-ready looks with influences from the 70s, 90s and today — the very best of H&M. Explore the full collection here: https://lnkd.in/e9p_bPQt #HM #SS25

We just revealed our next designer collaboration with MAGDA BUTRYM.   Last night at Paris Fashion Week, Italian model Vittoria Ceretti gave us a first look, wearing a standout piece from the upcoming collection — set to launch on 24 April.   Known for her intricate craftsmanship and signature rose motifs, the internationally beloved Magda Butrym label from Poland has built a world of femininity, romance and Slavic style.   “To be recognised by H&M felt like a big honour, given their history of amazing collaborations with the greats of fashion. I remember watching the announcements of past collaborations, and even buying pieces, and it was so hard to imagine then that a designer from Poland would be working with H&M. I am incredibly proud”, says designer Magda Butrym.   Who wants a collection sneak peek? https://lnkd.in/eMUUjMEF   #HM #MagdaButrym #DesignerCollaboration 

A throwback to the ‘80’s amidst Paris Fashion Week. From the vibrant Marais district in Paris straight into a world of ‘80s office nostalgia, H&M’s guests stepped into a unique cocktail party yesterday, dressed in looks from the upcoming H&M Studio SS25 collection.   Guests moved through themed spaces — a retro reception desk, a photocopier room, and even a mini gym — all inspired by the collection’s tribute to the bold, empowered woman of the 1980s. With DJ Lou Hayter setting the vibe and a special performance by Qendresa, the atmosphere was nothing short of electric.   "We’re always thrilled to be in Paris, and sharing our collection here during fashion week makes it feel extra special. The support we received last night was incredible", says Ann-Sofie Johansson, Creative Advisor & Head of Design Womenswear, H&M.   The collection drops on 6 March. Choose your favourite looks here: https://lnkd.in/e4nExbX8   #HMStudio #SS25 #ParisFashionWeek 

H&M’s Preloved concept has expanded and landed in Amsterdam. The in-store selection offers a curated mix of second-hand pieces from a range of brands, chosen to sit alongside our latest collections. With shoppers looking for more ways to mix vintage with new, Preloved is proving a hit. Customers return to stores to find unique pieces, and this season, they can expect leather, denim, and premium accessories. Amsterdam marks our ninth Preloved location, with more planned this year. And for those shopping online, our second-hand assortment is also available in 24 European countries via Sellpy and in the US through ThredUp. One thing’s clear: pre-owned style isn’t slowing down. #HM #SecondHandFashion #PreLoved #Amsterdam

Business or pleasure? With H&M Studio SS25, it’s both. Effortlessly merging tailoring and leisurewear, the collection is designed for city pavements and poolside parties alike. Find your favourites among elevated denim, leather pieces and statement dresses: https://lnkd.in/e4nExbX8 “For H&M Studio SS25, we continue to rework essentials in a new way through a business-meets-pleasure lens, connecting corporate tailoring, poolside looks, partywear and sporty elements to create modern glamour”, says Linda Wikell, Designer, H&M Studio. The collection drops in selected stores and at hm.com on 6 March 2025. #HM #HMStudio

Binge-dressing anyone? Our exclusive collection inspired by HBO®'s original series The White Lotus is soon out — just in time for the season three premiere.   Designed in collaboration with the show's costume designer, Alex Bovaird, the 25-piece capsule drop reimagines the ultimate vacation wardrobe.   “I loved working with the team at H&M on the designs for the collection”, says Alex Bovaird. “We always have this little catchphrase on the show: ‘Nothing's too much for The White Lotus!’ So, I'm drawn to the bold patterns and the more sumptuous, billowing pieces.”   The collection launches on 20 February. See all looks here: https://lnkd.in/eY6QXBKx   #HM #TheWhiteLotus

Spotlight on H&M’s design studio and Agyei Campbell-Sudial, creator of the Men's Atelier SS25 concept. Get an exclusive look at the vision behind the elevated drop.   “One of my favourite pieces? The mac coat in cotton gaberdine sourced from Manteco”, says designer Agyei Campbell-Sudial. “I approached this heritage menswear staple introducing functional details like a detachable leather collar, back storm shield, and a weather-proof fabric finish. The oversized fit and elongated length? That’s where the attitude comes in.” H&M Men Atelier SS25 launches 27 February. Discover all the directional looks here: https://lnkd.in/e9542EZa   #HM #HMMen #AtelierSS25

Students, this is a chance to build your future while shaping ours! We're excited to offer paid internship programs this summer, designed to engage, develop, and empower the next generation of talents. Whether diving into Business Controlling, Fashion Design or Software Engineering, you’ll gain valuable experience, learn from experts, and make meaningful contributions.    Learn more about our internship programs in Stockholm, Sweden: https://lnkd.in/d8GQDhaB Applications are open until March 2.