Natural Cycles°

I am excited to announce that Daniel Trodden has joined Natural Cycles as our Senior Vice President of Market Access at Natural Cycles. Natural Cycles is primarily known as a direct-to-consumer women's health brand. Ever since our FDA clearance in 2018, we have worked behind the scenes to secure health insurance coverage for our flagship product NC° Birth Control. We always believed that women should get a similar level of access to our products as with any other pharmaceutical contraceptive technology. In recent years, we've started to make breakthroughs with the HHS and CMS, resulting in most of our US users being now eligible for reimbursement. US market access and patient access is a complex world involving many stakeholders. Introduce an innovative software application into the healthcare world and the complexity goes up further. That's where Dan comes in - over the next few years, we'll be working together to create a smooth patient experience to enable broad access to our technology, in the US first, then worldwide. This won't be Dan's first rodeo - Dan has developed and led multiple teams who have successfully established health insurance access for innovations that don't easily fit into our healthcare infrastructure. At Genomic Health Dan led teams to secure coverage and payment for novel genomic assays to help early stage breast cancer patients personalize their treatment decision based upon the biology of their individual tumor. Most recently, at Insulet Dan developed and led the commercial strategy to establish pharmacy channel and payer access for the wearable, tubeless Omnipod brand of products. I am eager for Dan and his team to establish broad, and seamless health insurance access for Natural Cycles. His team's efforts will be accompanied by further investment in medical marketing to continue to raise awareness among OB-GYNs, as more patients seek non-hormonal birth control methods. Find out about our healthcare efforts in the link below. Welcome Dan to the best team in women's health, maybe digital health! https://lnkd.in/eJqna9pg

I'm pleased to be speaking at Women's Health Professional Care next week about the science behind Natural Cycles°, the only FDA-cleared and CE-marked digital contraceptive. I'll be sharing the clinical evidence and effectiveness studies behind the product, and breaking down the differences between Natural Cycles and other non-hormonal contraceptive methods. If you'll be at the conference, please do stop by our booth (further details below) to learn more about Natural Cycles°!

As a woman, I’m pissed off. As a scientist, I’m disturbed. And as a mother, I am saddened. I experienced a rollercoaster of emotions as I read the misleading headlines surrounding a study published by the BMJ Sexual and Reproductive Health that went viral this week. You can read my full response to the BMJ study here: https://lnkd.in/eq-hR4Sk, but I know actions speak louder than words, so this is what we’re doing. 1️⃣ Increasing brand awareness in the UK. This includes full-page advertisements in The Sunday Times and Mail on Sunday. UK women deserve to know that there is a certified, hormone-free option available to them. 2️⃣Promoting accessible tools, such as The Lowdown (https://lnkd.in/ePaMKNjA), and equipping healthcare professionals with the educational resources they need to better support women’s reproductive health decisions. 3️⃣Establishing a committee of UK researchers, healthcare professionals, and leading women’s health experts to address gaps in education about fertility awareness-based methods (FABMs) and digital contraceptive tools. Thank you to Alice Pelton, co-founder and CEO of The Lowdown, and Dr. Michelle Griffin https://lnkd.in/eHPZWU5S, CEO of MFG Health Consulting, for being our first confirmed members and joining us on this journey. If you’re interested in being part of the solution, please reach out here https://lnkd.in/eYwC8Tsp. 4️⃣Engaging with key decision-makers and governing bodies in the UK to propose and advocate for improved policies and women’s healthcare. This will include subsidisation efforts as not all contraceptive options, including Natural Cycles, are covered by the NHS. 5️⃣Investing in more women’s health research, which will include taking another look at our UK user effectiveness rates in 2025. This is just the beginning. Let’s see what we can accomplish when we start listening to women and start working together.