Monica Elgemark

Does marketing and brand matter when you are fighting financial crime? The answer is.... (drum roll in the background) Yes! A trustworthy and relatable brand makes all the difference. Sanja Gabler from Trapets and I had a lunch to inspire one another. She had a couple of success factor to ensure brand success that I can share with you: - Ensure that you invest in creating a strong organisational culture. - Setup strong project management essentials to be able to focus on the most trust building scopes, targets and make sure you have enough budget and time to deliver. - Never lose the experimental mindset, to keep evolving your brand as the company grows and the market evolves. In the end. How your existing and potential customers perceive your brand will tell you what kind of “brandimal” you are, not your brand manual, even though that can help you make it happen. #brand #branding #cmo #banking #fintech #financecrime #aml #saas

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Three challenges that Nordics marketers are facing, and how to overcome them ✅ Tightening budgets, a focus on efficiency, and meeting agendas peppered with the words do more with less… Sounds familiar, right? As marketers, your day-to-day lives are hitting some serious turbulence courtesy of the shifting financial landscape. But across the Nordics, marketing teams are overcoming this challenge. In fact, some are even using these tough times as an opportunity to reevaluate their approach. 💡 Want even more crucial tips, or learn more about the ones we've mentioned? Check out the full State of Marketing report here 👉 https://sforce.co/3UppWYm #SalesforceDK #SalesforceNO #SalesforceFI #Marketing

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Please talk to me. I recently spoke at the excellent EFF-day hosted by Sweden’s Advertisers Association, discussing the evolving role of the marketing department. During my talk, I joked about the fact that many working in marketing today can’t even name the 4 Ps—product, price, place, and promotion. Afterward, people told me that even in this esteemed audience people were whispering, “What are the 4 Ps?” It’s clear that, for many, marketing has become synonymous with promotions. Only. And I get it! If you’ve started your career in a digital role, where your success is measured by metrics specific to your function, why would you bother with the bigger picture? But eventually, that broader perspective will catch up. Even the most brilliant tactics won’t drive results if the product is priced wrong, targeted at the wrong audience, or has the wrong features. Sooner or later, you’ll need to engage with the full picture. And as is often the case, talented individuals rise into leadership roles, where bigger decisions await. I want to understand how we can better support the next generation of marketing leaders. So, I’m looking to connect with: Young marketers, ideally under 30 With a few years of experience in the field Skilled at what you do, but who haven’t focused much on extended education. Let’s talk, exchange insights, and share experiences. I just want to understand how marketing looks from your perspective. Is this you, or do you know someone who fits the bill? My inbox is open.

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This is one bold move by Klarna that’s being talked about in the business world 🤯 In our opinion, the mindset of AI replacing humans should be shifted to AI aiding in workflows to supercharge your current workforce. What do you guys think will be the result of this move? #klarna #ai #tech #technology #fintech #business #finance

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Serviceform has raised €2.45 million in a fresh funding round! This funding round was backed by Virta Equity, BackingMinds, Gorilla Capital, and angel investor Lasse Järvinen. We’ve always focused on simplifying marketing for SMEs by combining lead generation, customer management, and business automation into one powerful platform. With this new funding, we’re rolling out even cooler features and products to support you better. Want to stay updated on what’s coming? Follow our page for sneak peeks on all our new products and features. Also, learn more about our funding journey from these articles. Tech.eu: https://lnkd.in/eCZ82ejD EU-startups: https://lnkd.in/dtTQBgXC Silicon Canals: https://lnkd.in/gi9KJr9E Arctic Startup: https://lnkd.in/dG7kQ-9S FinSME's: https://lnkd.in/gg7KYiK8

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“What will I uncover in the Super-App report?” we hear you say 👂 We gathered insights from 1,000+ individuals on how to:  - Enhance customer engagement - Improve customer retention  - Develop your competitive advantage  And so much more. If building out your org to become an even stronger player within FinTech is a goal of yours, this report is for you. Link to the report in comments 👇

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Klarna, the Swedish fintech company is already saving directly from GenAI. **Overview**: - Klarna provides online financial services such as payment solutions and buy-now-pay-later (BNPL) options for consumers and merchants. **Key Products and Services**: - _Payment Solutions_: Klarna offers a range of online payment options for merchants, including direct payments, pay later, and pay in installments. - _Buy-Now-Pay-Later (BNPL)_: Klarna's flagship product allows consumers to purchase items and pay for them in interest-free installments over time. - _Financing Options_: Klarna provides consumer financing solutions, including revolving credit lines and short-term loans. - _Shopping Service_: Klarna offers a shopping app and browser extension that allows users to manage purchases, track orders, and access BNPL options. **Growth and Expansion**: - Klarna has grown rapidly since its founding, expanding beyond its home market of Sweden to operate in over 45 countries worldwide. - It has collaborated with numerous major retail brands and merchants to integrate its payment solutions. - Klarna has raised significant funding from investors, reaching a valuation of over $45 billion as of 2021, making it one of Europe's most valuable private fintech companies. **Regulatory Landscape**: - As a financial services provider, Klarna operates within a complex regulatory environment, particularly around consumer lending and data privacy. - The company has faced some scrutiny and criticism related to its BNPL model and potential risks to consumers. That covers some of the key high-level points about Klarna and its business. Let me know if you have any other questions! **GenAI** Read below the AI usecase directly of Klarna.

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Want to make a good first impression? Your branding is the face of your business, so make sure to get it on point first. Get Scaled consultant Anna Gavalas talks about the importance of branding and why it’s on her list of top priorities when launching and scaling a business. Need more advice? #AskAnna about scaling your business in the comments below! #GetScaled #Branding101 #BusinessTips #SmallBizAdvice #BrandStrategy #StartupSuccess #EntrepreneurMindset #MarketingStrategy #DigitalBrand #BusinessGrowth

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🤖 Upping my game in deep tech   I’m visiting the Digital Tech Summit in Copenhagen these days to meet passionate tech enthusiasts, learn about new approaches, and engage in dialogue about innovation, growth and development. I’m particularly curious about the perspectives on AI, ESG, sustainability, automation and climate.   I hope to leave inspired, uplifted and loaded with new ideas and a strengthened network. Ping me if you’re near, so we can connect☕ #digitaltechsummit

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Do you want to boost digital self-service and reduce incoming customer calls? Using the Raffle platform, OiSTER instantly answers customer questions, frees up agents’ time, gains insights on customer needs, and reduces phone queues. Do you want the same results for your business? Book a call with us today! #selfservice #customerexperience #customersupport

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New Podcast Just released.... 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐨𝐟 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 I hear how companies are adopting Generative AI every day and recently I explored this topic with Klarna's innovation leaders Carolin Ewetz and Maria Zaphiropoulos on the Evolution Exchange Podcast. During this conversation we explored some great insights: ➡ 𝘏𝘰𝘸 𝘒𝘭𝘢𝘳𝘯𝘢 𝘪𝘴 𝘥𝘦𝘮𝘰𝘤𝘳𝘢𝘵𝘪𝘻𝘪𝘯𝘨 𝘈𝘐 𝘴𝘬𝘪𝘭𝘭𝘴 𝘢𝘤𝘳𝘰𝘴𝘴 𝘵𝘩𝘦 𝘦𝘯𝘵𝘪𝘳𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯 ➡ 𝘛𝘩𝘦 𝘭𝘢𝘶𝘯𝘤𝘩 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘢𝘳𝘺 𝘎𝘦𝘯𝘈𝘐 𝘈𝘤𝘢𝘥𝘦𝘮𝘺 ➡ 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘥𝘰𝘸𝘯 𝘣𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘧𝘰𝘳 𝘯𝘰𝘯-𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 ➡ 𝘙𝘦𝘢𝘭 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘯𝘨 𝘈𝘐 𝘪𝘯𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘥𝘢𝘺 𝘸𝘰𝘳𝘬 ➡ 𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘪𝘯𝘨 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘶𝘵𝘵𝘪𝘯𝘨-𝘦𝘥𝘨𝘦 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 "𝑾𝒆 𝒘𝒂𝒏𝒕 𝒕𝒐 𝒆𝒏𝒔𝒖𝒓𝒆 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒇𝒆𝒆𝒍𝒔 𝒄𝒐𝒎𝒇𝒐𝒓𝒕𝒂𝒃𝒍𝒆 𝒂𝒏𝒅 𝒆𝒎𝒑𝒐𝒘𝒆𝒓𝒆𝒅 𝒃𝒚 𝑨𝑰" - Maria Zaphiropoulos "𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒗𝒆 𝑨𝑰 𝒊𝒔 𝒉𝒆𝒓𝒆 𝒕𝒐 𝒔𝒕𝒂𝒚. 𝑻𝒓𝒚 𝒊𝒕, 𝒕𝒆𝒔𝒕 𝒊𝒕, 𝒆𝒙𝒑𝒍𝒐𝒓𝒆 𝒊𝒕." - Carolin Ewetz This isn't just a podcast - it's a roadmap for the future of work in the AI era and real examples of how you can implement this into your daily work! 🎧 You DO NOT want to miss out... Listen Now For more great content like this follow Evolution Nordics ✨

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🛸 Helsinki touchdown for Slush — I can’t wait to dive into the world of embedded finance and connect with all of you. 💳 If you’re around, ping me and let’s meet up — I’d love to chat about the latest trends and innovations in fintech. 🌟 Looking forward to engaging conversations and inspiring connections — see you around! #Slush2024 #Fintech #Networking #Helsinki #EmbeddedFinance

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BIG BRAND VIBES WITHOUT BREAKING THE BANK. You read that right. Casper Emil Sciuto Rouchmann, Founder & CEO, SparkForce, talks about how an "omnichannel feeling" can be easily replicated in smaller B2B companies and early-stage startups with sheer focus and some channel diversification! Watch/listen to the whole conversation here 👉 https://lnkd.in/gbi_puN7

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What makes you tick 💫 ? I recently had the pleasure of sitting down with Elin Moritz at Klingit to share some of my CMO insights. We dove into topics I’m truly passionate about, such as: ➤ Revenue marketing – how to take a sales-driven approach to marketing ➤ Building high-performing teams – the key ingredients for success ➤ What's important to consider when defining a clear ICP And, of course, we touched on what it is about marketing that truly makes me tick ⏱️ Happy Friday!

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4 interview questions I love when candidates ask In the past few months, we’ve been interviewing for some key roles on our brand and marketing team at Precis. For me, there are four must-ask questions I want candidates to ask: 1) How are you as a manager? I don’t understand candidates who are not interested in knowing if their manager is a crazy, micromanaging demon before joining a team. 2) What are your expectations for my role/team? If I am not clear about this and cannot articulate it, it should be a red flag for the candidate. They should make sure the company and their future manager know what is expected of them. 3) This is what I need to succeed. Can you and the company provide that? I love when candidates are upfront about what they need to succeed in their role. It could be anything from a marketing budget to certain tools to specific aspects of the culture or flexibility in their work. 4) What are your reservations about me? I love this one. This gives them the opportunity to handle any doubts I might have about their profile. Of course, there are many other great questions, but these four are my absolute favorites. (And by the way, I’m not a micromanaging crazy demon 🐲 )

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Our first quarterly report of 2024 reveals a solid start to the year, with strong sales figures. For the first quarter of the year, Net Sales amounted to SEK 192.4 million (195.5), and EBITDA was SEK 36.4 million (41.6), corresponding to an EBITDA margin of 18.9% (21.3). The product margin was 42.8% (40.4). "In line with our expectations, the first quarter of the year displayed sales levels consistent with the previous year. This is despite facing high comparative figures from 2023, during which we had a growth of 66% in the same period. We observe that the demand for our products continues to be at a high level, and for the full year 2024 we see good opportunities for growth." — Jonas Holst, CEO. You can read the full report here: https://lnkd.in/dUYhTEkw

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Fintech is losing momentum in attracting venture capital - here is the money!   Our Head of NewTech, Bent Dalager has looked into our latest Pulse of Fintech report, and the trends are clear. The investments are flowing away from Fintech and towards other areas. Bent Dalager told Børsen this insight:   "The next big thing in investment is AI and ESG and Fintech is reclining."   The report also shows a massive billion dollar recline since 2021 in European Fintech Investments. Read the full article in Børsen and learn more (in Danish): https://lnkd.in/dG_cXAgk

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