Oskar Skoog

Google Ads recommendations are often not suitable for you, but you might not know what you can ignore. How to successfully leverage Google Ads automation, and when to just turn it off and ignore it. https://lnkd.in/dbbxMAsM

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Enhance Your Facebook Ad Campaigns with Site Links! 🔗 It's crucial to streamline consumer navigation and minimize friction. One effective method is incorporating site links into Facebook ad campaigns 🚀 At its core, this tool allows for the addition of multiple landing pages to a single image or video ad 🖼️🎥 In our latest insight Emil Bindseil Møller dives into the benefits of site links and how to implement them effectively 🤝 You can read the article here 👉 https://lnkd.in/dhM_6XsC

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Get a grip on Google Ads and supercharge your marketing game! 📈✨ Join our exclusive beginner's Google Ads training for PRO Members with Camilla Odilon on July 18th. 👉🏾 In this training, you'll learn: • Setting up your Google Ads campaign from scratch • Choosing winning keywords for your ads • Pro tips to skyrocket your ad performance Don’t miss out! Comment ADS and receive the link to our training. 💼🚀 #GoogleAds #DigitalMarketing #MarketingTraining #BeginnerWorkshop #MarketingInIreland

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Google Marketing Live 2024: The Ultimate Recap For Advertisers via @sejournal, @brookeosmundson After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement. The post Google Marketing Live 2024: The Ultimate Recap For Advertisers appeared first on Search Engine Journal. https://lnkd.in/g-KiyWq3 #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

Real quick: running Google Ads for Ecom with Black Friday Deals this week? Don't forget to set up Promotions in Merchant Center Next. You'll unlock extra links or (clickable) badges on your Shopping Ads. This instantly boosts both your click-through-rates AND conversion rates. Here's how to set it up in less than 5 minutes: https://lnkd.in/e6fXu6AZ

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LinkedIn ads don’t have to drain your budget. With smart bidding tweaks, you can drive better results without overspending. Here are five quick tips: 1. Use Manual Bidding Manual CPC bidding often lowers costs compared to the default. Find it under “More options” in bidding settings. 2. Skip Maximum Delivery The default "Maximum Delivery" can overspend fast. Manual bidding gives you control and helps stretch your budget further. 3. Start Low Kick off with bids below LinkedIn’s suggestion, then adjust based on performance to avoid unnecessary costs. 4. Prioritize Top-Performing Ads Up your CTR to reduce costs—ads that engage more, cost less. 5. Keep Testing Consistently monitor and refine your bids for maximum efficiency. #LinkedInAds #SaaSMarketing #B2BMarketing

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We invite you to explore our FREE Focal Therapy Case Study to learn how our targeted paid search and social ad campaigns yielded impressive outcomes and contributed to enhanced reach and online visibility. Check out these notable results: Google Ads • 69% Increase in Paid Ad Impressions YoY • 13% Decrease in Cost per Conversion* • 10 % Increase in Conversions YoY • 2% Increase in Paid Ad Clicks* Facebook Ads • 165% Increase in Paid Ad Impressions YoY • 83% Increase in Conversions* • 32% Increase in Paid Ad Clicks* • 29% Decrease in Cost per Conversion* *Comparing quarter-over-quarter results (Q4 2022 to Q1 2023). For inquiries or to explore how our strategic marketing efforts can benefit your healthcare business, reach out anytime. https://hubs.ly/Q02sYLsn0 #healthcaremarketing #hcmktg #casestudy #paidsearch

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The Funnel Dev blog is back! 💥 Kicking things off, our Director of Measurement & Data Science, Tim Kreienkamp, shares insights on how we’re pushing the limits of marketing measurement with AI and machine learning. Curious to learn more? Read the full blogpost 🔗 https://lnkd.in/dpDWR3rj

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Curious about the best way to do bidding on LinkedIn Ads? According to Kevin Hjorslev, one of LinkedIn’s #CertifiedMarketingExperts, it starts with sorting out maximum delivery vs. manual bidding. Discover Kevin’s key insights and learn more about the LinkedIn Certified Marketers network: https://lnkd.in/gCSe6q-i

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Here comes today's term from our Online Marketing Glossary: Google Ads Audiences: Customer Match. OMG, you can be wiser in only 1 minute per day! Simply follow us and become an online marketing nerd. Google Ads Audiences: Customer Match Audiences that are created from the advertisers’ customer list which includes their customers’ contact details (email, phone, name and others) and can be targeted in different Google campaign types - Search, Display, Video and others. Advertisers can, for example, upload to their account a list of all the email addresses they have collected in their physical showrooms or shops. When these audiences are targeted, they see the ads when they’re logged in to their Google account. Unlike other Google audiences, membership duration of customer match audience is not limited to a specific number of days. For example: you own a makeup brand that has dozens of locations across the country. In the shops, your staff is encouraging people to share their email address and receive updates about new collections and promos. You also have many subscribers joining via your website and social media channels. To reach these customers across the internet and not only via email, you create a Google customer match audience where you import all email addresses, names, phone numbers and zip codes. You then go ahead and create different campaigns, such as Google Display, and choose your customer list as your audience. #OMG #OnlineMarketingGlossary #DigitalMarketing #OnlineMarketing #DigitalMarketingExpert

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Is your influencer marketing data-driven, strategic, and holistic? 🚀   Danes are getting increasingly more and more annoyed with ads 😤 Despite this, they still view influencers as the most relevant and trustworthy ad format. So, why aren’t more advertisers utilizing influencers to cut through the advertising noise? 🤔   Last week at Social Media Manageren 2024 Christine Matthesen and Mette F. explored the future of influencer marketing and shared insights on how brands can work smarter with influencer marketing to effectively reach audiences at a lower cost 💪   Here are the key takeaways:  🗣️ We’re in the middle of an ad crisis, and influencer marketing is an effective tool to cut through the ad noise.  📊 Most are looking at the wrong metrics when buying influencers. We need to be more focused on actual performance vs. cost, and look at CPC, hook rate, and VTR – not just follower demographics.  💸 You’re not making the most of your influencer content. There are savings of up to 77% on the impressions found outside an influencer’s organic reach.   Want to bring your influencer marketing strategy into 2025? Reach out to either Christine or Mette 🔮

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WEBINAR! The Google Analytics 4 playbook for growth 🚀 What strategies are most effective in ensuring a strong ROI from GA4-tracked marketing campaigns? What is the most important thing to remember in your Google set-up? These are some of the questions Accutics’ Kristian Simonsen will explore together with Steen Rasmussen, data expert from IIH Nordic at our webinar on Wednesday morning. With more than 20 years in the campaign tracking game, if there’s something Steen doesn’t know about analytics, it probably isn’t worth knowing. If you’re a marketing leader curious about how to turn holistic data into business impact, join us! → Tickets https://lnkd.in/dnJ25nqX → September 18, 09:30AM CET Got a strategy question related to GA4? Drop it in the comments and we will discuss it in the webinar. See you there! 

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Attribution is much more than endless arguments over who gets credit for what. Tune into Andrew (Drew) Smith's Attribution Nation podcast and hear how the landscape of attribution is changing from getting credit to fully automated optimisation.

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RUNNING BORING ADS IS CRAZY EXPENSIVE. Research by Peter Field shows that marketers need to 6.1x more on promoting dull, boring ads to get the same results as ads that are interesting and memorable. According to System 1 research, 50% of ads are dull or boring. Which means, every year boring advertising in the US costs brands $189 billion. Turns out, risky advertising is boring advertising. For impossible to ignore and hard to forget advertising, that earns an unfair share of attention, memory, consideration and sales, check out Immortology Outdoors. A link to our site is in the comments below. #ImmortologyOutdoors #OutsmartOutgrowOutlast #BoringSux

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Learn How Adcredo Helped Treativ Reklambyrå Save Time with Automated Campaign Management and Reporting Treativ Reklambyrå faced the double challenge of manual reporting and fragmented campaign management, which consumed time and caused unnecessary complexity. With Adcredo, they now manage and report on all campaigns from a single platform—automated, streamlined, and fully under control. Real-time dashboards and customizable reports mean less time spent on admin and more on what matters: optimizing campaigns for better results. Curious to learn how we helped Treativ transform their operations?  Read the full story here: https://lnkd.in/gdeJnWgF

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🚀 Major Update from Google Ads! 🚀 Attention all marketers and business owners! Google Ads is revolutionizing the way we approach search campaigns. They have now made broad match the default setting for all new campaigns. This means your ads have the potential to reach a significantly broader audience by matching with a wider variety of relevant search queries. What does this mean for your campaigns? You'll now have an enhanced opportunity to capture additional traffic that aligns with your service or product offerings, without the need to manually include as many variations of your keywords. By harnessing the power of broad match, Google Ads ensures you don't miss out on pertinent searches that could drive valuable conversions. Whether you're looking to increase brand awareness or boost sales, this change is designed to help you expand your reach more efficiently than ever before. Stay ahead in the digital advertising game by leveraging this update from Google. Make sure to review your campaign settings to fully embrace the capabilities of broad match within Google Ads. #GoogleAds #Campaigns #Ads #Google #DigitalMarketing #PPC #BroadMatch

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"We've tried everything. SEO, LinkedIn, and Google ads with some of the best agencies in Denmark supporting us." I get a variation of this with almost every CMO I talk to who wants to explore possibilities with SparkForce. Here's what they really say: - We poured a lot of money into tactics that don't work inside channels that work. - We ran outdated playbooks to collect email addresses and confused that for buyer intent. - We ran broad match keywords to get low CPCs but weren't considerate to the downstream metrics. - We tried to bring buyers in-market by pushing our agenda and telling our audience about the benefits and features of the product. So, now there's an apathetic feeling of having tried everything, but nothing worked Here's what they didn't try: 1. Do the ICP work Taken at face value, a lot of companies have an idea of their ICP - but usually, it's something like: - these 8 industries - 10-5000 employees - EMEA - Value prop: Save time and money 2. Talk to customers Before running anything, interview 5-10 customers to understand why they buy and what makes them tick. Understand why they buy, what they like, what words they use, how they evaluate this type of purchase, who needs to get involved in a purchase, and where they spend time online. 3. Understand category entry points A category entry point is the internal "trigger" that makes the ready to evaluate a purcahse. Usually a feeling. "I feel like our marketing could contribute mere" - SparkForce CEP. "I feel like we drop the ball too much" - Asana CEP. "I feel like our internal communication is full of friction" - Slack CEP. 4. Map the campaign NOW, we're ready to start thinking about the campaign. Where should we be advertising, what message do we go out with, to who and why should they consider our product? --- So many people get right into the operational and tactical execution. Too few start with the strategy. Get your foundational ducks in a row - then go to execution. #demandgen

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📈 Uncover Winning TikTok Ads with Pipiads Group Buy 🚀 Ready to dominate TikTok with top-performing ad strategies? Pipiads is the ultimate TikTok ad spy tool that helps you analyze, replicate, and outperform your competitors. Join our Pipiads Group Buy and access all premium features without the high price tag! 💰 ✅ What Pipiads Offers: Comprehensive Ad Library: Explore millions of TikTok ads. Advanced Filters: Find ads by niche, keywords, region, and engagement. Competitor Analysis: See what’s working for others in your industry. Creative Inspiration: Discover trends and craft winning ads. 🔑 Why Join the Group Buy? Affordable access to premium tools. Gain insights into successful TikTok campaigns. Perfect for marketers, agencies, and eCommerce businesses. 📹 Don’t let the TikTok wave pass you by! Comment or DM us now to join the Pipiads group buy and boost your ad game. 🚀 #Pipiads #GroupBuy #TikTokAds #AdSpyTools #DigitalMarketing

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