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In a B2B SaaS, real-time behavioral events are critical, but deeper personalization often requires sophisticated analytics derived from your CRM, offline interactions, and advanced lead-scoring models often stored in the data warehouse. This recipe shows how to leverage Segment’s rETL capabilities to enrich Iterable, enhancing your existing Iterable campaigns with highly personalized, warehouse-driven attributes.

Lead scoring can make or break your sales strategy. It ensures the right prospects get the attention they need when they need it most. But if your data is scattered or your process is manual, it’s easy to miss opportunities, waste valuable time, and lose potential customers to competitors. That’s where Segment and HubSpot come in. 

Activate more new users with an automated onboarding flow. Proactively address areas when users might drop off to improve new user retention and customer lifetime value. 

This partnership between Twilio Segment and LiveRamp allows marketers to seamlessly integrate their customer data and activate audiences across the connected digital advertising ecosystem. By unifying customer data, and leveraging LiveRamp’s pseudonymized identifier, RampID, marketers can uncover deeper insights, enhance personalization strategies, and activate across their advertising and marketing channels often seeing up to a 79% Match Rate Across Publishers and a 30% Reduction in Cost-Per-Acquisition (CPA) compared to HEMs alone.

In today’s competitive digital landscape, personalization is the key to driving customer engagement, retention, and conversions. By integrating Segment with HubSpot, you can leverage user data to deliver highly relevant content that directly addresses each customer’s needs and behaviors.

This step-by-step guide will show you how to create personalized email campaigns, landing pages, and calls-to-action (CTAs) using the powerful combination of Segment and HubSpot. By the end, you’ll know exactly how to enhance your customer engagement and unlock explosive growth.

As SQL Traits have been moved into End-Of-Sale (EOS), migration to/using Reverse ETL + Twilio Segment Profiles is Segment’s recommended way for syncing Profile Traits.

Whether you are starting a new project or moving from legacy systems, this recipe will help you build a composable foundation for your retention program. This tutorial guides you through combining Segment and Voucherify to enhance your loyalty program by automating member sign-ups, tracking loyalty-related events, and deepening loyalty profiles. 

Learn how Product-Based Recommendation Audiences can help you boost upsell by enabling you to easily spot people ready for specific upgrades.

Learn how Predictions can help you improve ad targeting to decrease your cost per acquisition (CPA) while also converting more customers with high lifetime value (LTV).