Analytic Edge

Planning a new campaign or promotion? Use Test and Learn to evaluate its impact before wider roll-out. SynTest is our automated Test and Learn platform for in-market testing. Design and execute in-market tests easily using a guided no-code workflow and Nobel-recognized Synthetic Control methodology. Talk to us to learn more. Schedule a meeting - https://lnkd.in/gtPPx6hf #MarketingStrategy #TestAndLearn #InMarketTesting #CampaignOptimization #DataDrivenDecisions #SyntheticControl #AutomationInMarketing #NoCodeSolution #SynTest

According to a recent EMARKETER survey, 61% of marketers list improving MMM as their top priority for measurement strategies. Read our latest blog to understand the A-Z of MMM and determine whether your organization too can leverage MMM to enhance your marketing measurement program.  Read full blog - https://lnkd.in/gB5sGpk8 #MarketingMeasurement #MMM #MarketingMixModelling #MarketingStrategy #DataDrivenInsights #MarketingAnalytics #BusinessGrowth #MediaMixModeling #MarketingOptimization #ROI #AdvertisingEffectiveness

Did you know marketing budgets fell by 15% on average in 2024? In this ‘Era of Less’ (as Gartner terms it) there is increased pressure on CMOs and marketing teams to maximize ROl, and Marketing Mix Modelling (MMM) can play a key role. Our new blog provides a handy MMM 101 to help you understand what it is, how it works and how organizations can benefit from MMM insights to maximize ROI. Read full blog - https://lnkd.in/gB5sGpk8 #MarketingMixModelling #MMM #MarketingROI #MarketingMeasurement #MarketingAnalytics #AdvertisingStrategy #DataDrivenMarketing #MarketingTrends #BudgetOptimization #MediaEffectiveness #MarketingScience

Here’s an interesting metric - 60% of US advertisers currently use Marketing Mix Modelling (MMM). And 58% of those not using it are considering doing so in the near future. So what exactly is MMM? Our blog takes a deep dive into everything you need to know about MMM to help you determine if it should be a part of your marketing measurement toolkit.  Read full blog - https://lnkd.in/gB5sGpk8 #MarketingMixModelling #MMM #MarketingMeasurement #MarketingAnalytics #AdvertisingStrategy #DataDrivenMarketing #MarketingROI #MediaOptimization #MarketingInsights

Analytic Edge has worked closely as a Measurement Partner to Google for several years, including delivering multiple MMMs for its own advertisers. We’re happy to announce we are now a certified partner for Google’s Meridian MMM platform. Read Google's blog on Meridian - https://lnkd.in/e5G9shnR #MarketingAnalytics #MMM #MarketingMeasurement #GooglePartner #MeridianMMM #MarketingROI #AnalyticEdge

This International Women’s Day 2025, we embrace the theme #AccelerateAction - a call to move beyond words and drive real change. At Analytic Edge, we see firsthand how women in technology and analytics bring innovation, leadership, and fresh perspectives that push boundaries and create impact. From pioneering AI-driven insights to solving complex business challenges, women are shaping the future of data and decision-making. But accelerating progress means ensuring equal opportunities, mentorship, and a truly inclusive workplace where everyone thrives. Let’s commit to breaking barriers, championing talent, and driving meaningful action—because when women rise, industries transform. Join us in celebrating the incredible women of Analytic Edge and beyond! #InternationalWomensDay #IWD2025 #AccelerateAction #WomenAtWork #WomenInTech #InclusiveWorkplace #BreakingBarriers #EquityInAction

Opportunities, Growth, Impact–Women are Thriving at Analytic Edge. Great workplaces don’t just support women—they create opportunities for them to lead. At Analytic Edge, women are building meaningful careers with access to professional development, knowledge-sharing, and collaboration that drive real impact. Nandini Enugonda, Lead Engineer at Analytic Edge, shares her nine-year journey with us: "Over the past nine years, I have had the privilege of working on transformative projects that challenge and inspire me every day. Analytic Edge has provided an environment built on trust, inclusivity, and continuous learning, ensuring that every individual—regardless of gender—feels valued and supported. The encouragement to explore new ideas, take ownership, and collaborate with talented colleagues has been instrumental in my professional growth. I truly believe that when women are empowered with opportunities and confidence, they can drive meaningful change. I am proud to be part of a company that champions diversity and provides a platform for women to thrive in the field of AI, analytics and technology." Be part of a team that values diversity, collaboration, and growth. Explore career opportunities with us: https://lnkd.in/gzKr89RR   #WomenInAnalytics #WomenAtWork #EmpoweringWomen #WomensDay2025

Transforming Data into Decisions, Insights into Impact! At Analytic Edge, we are committed to creating an inclusive workplace where every voice is valued, talent is nurtured, and growth is encouraged. With strong support for professional development and collaboration, we empower women to lead and shape the future of analytics. Our Associate Consultant – Data Scientist, Prerana H Sulibhavi, shares her experience: "My journey at Analytic Edge began as an intern, a world away from the data scientist I am today. The guidance of my mentors and the diverse range of projects I’ve worked on have been instrumental in my growth. From mastering the fundamentals of MMM to developing cutting-edge data science solutions, each experience has been a crucial stepping stone. Analytic Edge cultivates a culture of continuous learning and provides opportunities to explore new technologies and methodologies. I’ve been encouraged to push my boundaries, collaborate with talented colleagues, and contribute to projects that drive real impact. The trust placed in me to take ownership of tasks and the freedom to experiment with new ideas have been invaluable. This journey has given me a deep appreciation for the power of data and a strong desire to use it to solve complex problems. As I continue to grow as a data scientist, I’m grateful for the opportunities Analytic Edge has provided and excited to contribute to its ongoing success." Be part of a team that values diversity, collaboration, and growth. Explore career opportunities with us: https://lnkd.in/gzKr89RR   #WomenInAnalytics #WomenAtWork #EmpoweringWomen #WomensDay2025

Innovation, Growth, and Impact—Shaping the Future of Development Success thrives on collaboration, and at Analytic Edge, women are a driving force behind our progress. We cultivate an environment where talent is recognized, ideas are embraced, and leadership is nurtured. Through mentorship, learning opportunities, and a culture of inclusivity, we empower women to excel and make a lasting impact. Our Business Analyst, Deeksha CB, shares her journey with us: "Nearly three years at Analytic Edge have been truly rewarding. Starting with a blank canvas in product development, I’ve gained hands-on experience in everything from requirement gathering and product enhancements to stakeholder management. The open and collaborative culture has made it easy to learn, share ideas, and grow. This exposure has strengthened my skills and broadened my perspective. Working across different phases of the Demand Drivers product has been both fulfilling and transformative. From refining existing features and brainstorming new ones to driving advancements, it’s been exciting to see the roadmap continuously evolve with innovative additions. What stands out most is the company’s commitment to fostering creative thinking and embracing the latest technologies. This approach has given me a deep understanding of market needs and the opportunity to develop solutions that truly make an impact." Be part of a team that values diversity, collaboration, and growth. Explore career opportunities with us: https://lnkd.in/gzKr89RR   #WomenInAnalytics #WomenAtWork #EmpoweringWomen #WomensDay2025

1 DAY TO GO!    We are hosting an exclusive session for senior leaders to explore C5i's AI Impact Model—a powerful framework that ensures AI and analytics investments deliver meaningful business results.   This closed-door session will focus on how to: - Prioritize AI initiatives that deliver the highest ROI - Align AI investments with business goals - Overcome AI and analytics adoption challenges    If you missed it the first time, now’s your chance!   Secure your spot now: https://lnkd.in/dNNbSaj9 Ashwin Mittal Deepak Jose Nitesh Jain Anees Merchant Ajith Sankaran. CMC® Jayachandran K R Suchitra Eswaran Chandrasekhar Sharma Joseph Sursock Manish Srivastava Imran Saeed Megha Chaudhry #C5iAIImpactModel #C5iHumanAIImpact #TransformativeIntelligence #GenAI #Innovation #FutureTech #TrustworthyAI #BusinessImpact