Jeffrey Lim

Retail Media Networks (RMNs) are rapidly growing in the Digital Advertising space, but they come with their own unique set of challenges, particularly for Yield Management teams. In my latest video, I dive into the key obstacles RMNs face and break down four actionable strategies to optimize yield and unlock greater potential. If you're navigating the complexities of RMNs, this is a must-watch! https://lnkd.in/gxxCQbGe #DigitalAdvertising #RetailMedia #YieldManagement #AdTech #AdvertisingTrends

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What if a media house had floods of information coming from every channel imaginable, from Google Analytics to TikTok, where it feels impossible for them to keep up?​ Ever feel like your data is like trying to catch a waterfall with a teacup? 🌧️ Too much coming in, and not enough getting captured? 🤔​ ​ So, how do you ensure that your data infrastructure is more than just a sieve, leaking valuable insights?​ Our client – A leading Thai media house faced this exact challenge, and they needed a robust, automated data solution to capture, process, and transform a deluge of data into actionable insights—without drowning in complexity or costs. ​ ​ That’s where our team at DatalensAI stepped in, helping them optimize their data pipelines, cut down on inefficiencies, and ultimately, enhance their customer experience.​ Curious about the specifics? Dive into our latest blog where we unpack the technical challenges, the solutions deployed, and the key takeaways that could transform your own data strategy. ​ ​ Read the full case study here! 👉-https://lnkd.in/g5kCSgVf #DatalensAI #EnterpriseAI #DoMoreWithData #Casestudy #Media​

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The Search Revolution: How to Win in a Social-First World Search habits are changing! Consumers are increasingly turning to social media for product discovery and research. In this article I’ve shared how this is a golden opportunity for brands to adapt and thrive > https://lnkd.in/gbrnXWxk The future of search and content is all about the consumer. Meet them where they are and provide the right content strategy across omni-channels. By embracing these trends, your brand will stay ahead of the curve and win in the new digital era. DM me and we can discuss how to tailor your content strategy for your brand.

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The best ads are 3D... and interactive. KFC Hong Kong's latest campaign wanted to push the limits of 3D advertising. The inclusion of a QR code which gave users a voucher for a free burger encouraged them to stop and interact before pushing them toward stores. It was a genius plan that meant more eyes stayed on the campaign and ensured that this campaign did more than catch people's eyes; it got them to act, too. Want to make your 3D ads more interactive? 3Rock Global has got your back. #3D #DOOH #Advertising #InteractiveAds #CreativeAdvertising

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#SGBrands #Alliances Exciting developments from SingPost and Stellar Lifestyle as they collaborate to bring POPStop service stations to MRT stations, transforming the landscape of eCommerce logistics in Singapore! 🚉📦 5️⃣ key takeaways here… 1. Enhanced Customer Experience… seamless integration of parcel collection and return services into daily commutes, significantly elevates customer convenience. 2. Support for SMEs… POPStop service stations directly supports small businesses and marketplace sellers by providing easy access points for parcel drop-offs. 3. Sustainability Goals… Reducing the carbon footprint by optimizing first-mile logistics. 4. Innovative Solutions… AI-powered digital assistants at these service stations for streamlined overall efficiency and customer experience. 5. Strategic Partnership… Leveraging the extensive MRT network, makes logistical services more accessible. Believe this will set both companies as forward-thinking movers in the e-commerce/ logistics industry. #ShaBMind #BusinessStrategy #SMEs #CustomerExperience #Innovation #Sustainability #Logistics #eCommerce

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Brilliant presentation by Laetitia Lim from Quividi at the World Out of Home Organization conferenc, really informative, adding true value. Retail media covers a multitude of signage, from vinyl, paper/card, loyalty programme & so on, through to digital, & understanding how to add consumer intelligence through integrated 1st party data is critical…. Excellent

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Thanks for the feature B&T! Top and bottom line growth is proving even more of a challenge in recent times for our agency leaders. At what point do we stop being at the mercy of the New Business process and start to regain the control of the outcome. Thoughts? Timely to also see Campaign UK release the following article: https://lnkd.in/e7Rk2zwF #AgencyGrowth #NewBusiness #agencies

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The launch of the 'Thanks for Zero' campaign made in collaboration with VaynerMedia Australia accompanies the return of Sub Zero alcoholic cola 30 years after Carlton & United Breweries, now under Asahi Beverages, first released the drink. “Sub Zero is inspired by Gen Z –– those looking for an easy-drinking zero sugar RTD with a refreshingly unpolished attitude," Ben Haysman, marketing manager at Sub Zero, said. "Gen Z’s exasperation with the way things are hasn’t dimmed their sense of humour or thirst for life... so we gave them a chance to tell it how it is and say ‘Thanks for Zero’ to previous generations,” Nicholas Donovan, associate creative director at VaynerMedia Australia, said. #marketing #alcoholicbeverage #australia ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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📢 Exciting news! I'm thrilled to be a speaker at the upcoming Ahrefs event. Join me as I discuss how to supercharge your digital marketing efforts by combining the power of SEM and SEO. Looking forward to seeing you there and exploring how we can drive impactful results together! 🚀 #SEO #SEM #DigitalMarketing #Ahrefs #MarketingStrategy #MarketingInsights

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R3 Co-founder and Principal Shufen Goh steps down from presidency at the Association of Advertising & Marketing Singapore (AAMS), and reflects on her 15-year association leadership journey with three key learnings:​ 💡 Building a collaborative team involves prioritizing the industry’s well-being over individual interests.​ 💡 Balancing charm and persistence is essential for gaining support and advancing strategies.​ 💡 Embracing bold ideas and remaining steadfast in your beliefs can drive transformative change.​ Read the full article here: https://lnkd.in/gn-UgyXm

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VML Thailand Unveils BAV: A Powerful Tool for Brand Insight Strengthening End-to-End Creative Solution Service, Revealing Latest Survey “Super Brands in APAC: The Rise of Challenging Opportunities” Study Identifies Only 3% of Brands as Super Brands in APAC, Highlighting New Challenges for Global and Local Brands in Winning Both Game and Hearts VML Thailand released a new survey, "Super Brands in APAC: The Rise of Challenging Opportunities,". Utilizing key indicators such as Brand Power and Brand Love, the study explores strategies to build "Super Brands". BAV leverages Big Data from a 30-year study of over 60,000 global brands. By integrating BAV with strategic analysis, creative ideation, and advanced marketing technologies—core components of VML Thailand's End-to-End Creative Solution Service—the agency significantly enhances its clients' brand capabilities. Strategies for Creating Super Brands The key factors and strategic concepts for cultivating super brands by elevating both Brand Power and Brand Love can be summarized into 5 approaches: 1. Build Global Presence: Global brands like Google, YouTube, and Samsung succeed by having a worldwide presence and supporting daily lifestyles. Large local brands can learn from this to become super brands from APAC that capture hearts globally, like Samsung. 2. Leverage National Pride: People in the Asia-Pacific region often have strong affection for their country's brands, ranking them higher than global brands. Local brands should use this pride to strengthen brand connections with domestic consumers and support the country's reputation in global trade. Global brands can participate by actively helping local communities, gaining admiration like Red Cross or Unilever. 3. Create Partnerships for Success: For global brands, partnering with local brands is key to penetrating markets with high national pride. This collaboration can blend global innovation with local cultural understanding, creating a win-win situation for both brands. 4. Cultural Integration: Both global and local brands should incorporate local cultural understanding into product development, marketing, and brand communication. For example, KFC's approach of introducing new products and flavors tailored to Thai preferences, combined with marketing campaigns during local festivals. This strategy helps create deeper brand connections and affection. 5. Quality as a Bridge: While global brands often have strong images of reliability, premium quality, and modernity, local brands typically excel in support, assistance, and emotional connections with the nation. Combining these strengths can elevate brand perception, especially in developing markets where local brands struggle to compete with foreign-made products. These recommendations from the BAV survey highlight the strategic blend of global reach, local relevance, and quality collaboration as the path to becoming a leading super brand in the Asia-Pacific market.

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There are two fundamental constraints to Retail Media Networks (RMNs): Audience Size: RMNs and retargeting are closely related because they both depend on a finite audience—namely, the visitors to a retailer's website. This naturally limits the growth potential for both strategies. Just like retargeting, where effectiveness is capped by the number of users already engaging with a brand, RMNs are constrained by the traffic to the retailer’s ecosystem. If fewer people visit the site, the available audience for RMN ads shrinks, which in turn can reduce revenue, assuming a constant return on ad spend (ROAS). While expanding to offline shoppers or using lookalike audiences can increase reach, performance may not be as strong. Performance (Incrementality): The second key issue is incrementality—or rather, the lack of it. Serving an ad through an RMN doesn’t necessarily result in a new, incremental sale. Many of these ads reach shoppers who likely would have purchased the product anyway. This mirrors the problem with retargeting: when ads primarily reach people who are already inclined to buy, the impact of the ad spend diminishes. Advertisers are becoming more aware that increasing their RMN budget doesn’t always translate into a corresponding rise in sales. In the early days of RMNs, or even before they were called RMNs I had the honor of working with HookLogic, Inc. (Acquired by Criteo in 2016) advertisers were eager to spend more because ROAS was so high. But when budgets weren’t fully spent, the solution became offsite retargeting. Any change from an measurement standpoint on the advertiser side can cause a step up or down in spend. My general go to with any marketing technique is watch the 90s PSA video about cocaine and make sure you aren't in this doom loop. https://lnkd.in/e-mDQiVs #RetailMedia #DigitalAdvertising #MarketingStrategy

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Change the Angle is changing VML to the TOP.

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Dominic Powers, Chief Growth & Innovation Officer for dentsu APAC, emphasizes the need for the ad industry to reconcile growth with climate crisis objectives. He believes that CMOs and marketers must be the generational agents of change who embed purpose across portfolios and at all touchpoints. He advocates for ‘green growth’, where selling consumption means practising circularity and regenerative concepts to improve the well-being of people and planet.    Dominic asserts that being an effective ad agency now means partnering with brand clients and communities to drive innovation at various levels, impacting societal betterment and mitigating the planetary crisis. He acknowledges the ad industry’s role in encouraging overconsumption but sees a transforming industry playing its part in moving towards a more sustainable world.   Read more here: https://lnkd.in/gAPPVdjr   #DentsuAPAC #Growth #Sustainability #Insights Campaign Asia-Pacific

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The industry is moving ahead, into a new era of identity-powered marketing, despite Google hitting pause on their third-party cookie deprecation. Our latest report features insights from global marketing leaders in the U.S., U.K., Thailand, and Hong Kong on how they're future-proofing their strategies, through proactive measures such as smarter targeting with data and AI. Check out the report for the latest trends powering personalised advertising. 

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