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PERFORMANCE & SEARCH MARKETING

Attract the traffic that matters most

Our platform offers comprehensive analytics, keyword and competitor research tools, and actionable insights to help you dominate search results and grow your business online.

See it in action
Funnel showing Accessibility, Ads, Social, SEO, Digital Experience Analytics (DXA), and Marketing Analytics

The missing link

Imagine a world where integrated SEO and ads data shows you where you're making progress and where you're falling short. One where your short-term efforts lead to long-term results. We've got just what you've dreamed of.

Why performance marketing matters

Settings

Integrated demand gen

Unify top-of-funnel and increase traffic with cost-optimizing Ads and SEO tools built to work together.

Effective growth

Cost-effective growth

Outrank the competition and drive traffic with keyword research and analysis products.

Performance tracking

Performance tracking

Monitor progress and make data-driven decisions to optimize site performance. 

Competitive

Competitive advantage

Get insight into competitor websites, identify strengths and weaknesses, and improve your own ranking.

What we deliver

The right insights can take your marketing efforts from 'good' to off the 'charts' overnight. Fortunately, we’ve got all kinds of data designed to empower you and your team to do just that.

Graph displaying activity plans with budget analysis details.

Integrated portfolios

Optimize your paid-to-organic mix with specific recommendations designed to help you maintain the right balance over time. Our proprietary insights can help you save on unnecessary spend, capture a larger share of search engine results pages (SERPs), increase brand visibility, drive more qualified traffic, and achieve higher overall conversion rates. 

Funnel details with step-by-step breakdowns and a line graph showing quality assurance progress over time.

Content marketing

Build trust and credibility — while driving more qualified traffic. Effective content marketing fosters long-term relationships with customers and contributes to sustainable business growth. 

Keyword discovery table displaying search volume, competition, keyword potential, and SEO score, with a conversion increase of 28%.

Competitor research

Gain a competitive advantage with insights into your competitors’ strengths, weaknesses, and strategic focus. Our tool helps you uncover new keyword opportunities, content gaps, and niche markets that can help you beat your competitor to the customer.  

Graph displaying activity plans with budget analysis details.
Funnel details with step-by-step breakdowns and a line graph showing quality assurance progress over time.
Keyword discovery table displaying search volume, competition, keyword potential, and SEO score, with a conversion increase of 28%.

Who benefits?

Product visibility and lead generation 

Our SEO platform can optimize product pages and content to improve visibility in search engine results. This helps manufacturers attract more leads and inquiries from potential customers searching for specific products or solutions online.

A person using a computer. The SEO dashboard of the Siteimprove platform is showing on the screen.

But performance marketing’s not all we do...

Our platform transcends traditional boundaries to tackle the full range of digital requirements, optimizations, and impact-drivers.

Accessibility

Ensure that every visitor to your site has an equal experience, and that your business is fully compliant with all local and federal regulations.

QA & Custom rules

Boost your brand reputation with a site that’s consistent, high-quality, and functions as expected — and keep tabs on it in real time with fully automated, round-the-clock monitoring.

Designer & Developer Tools

Give the creators of your domain the tools to deliver an optimal digital experience from the minute coding starts, all the way through to deployment.

Learn more

Feature you’ll love: Monitor a suggested SEO keyword

Even more valuable than keyword tracking are keyword insights — we’ll tell you precisely which ones you should be following, and how much traffic you stand to gain.

Your questions, answered