AND Digital

🇪🇺 The European Accessibility Act comes into force on 28 June 2025: is your business ready? In his latest blog, Consultant Michael Kennedy shares insights on achieving compliance: ✅ Conduct WCAG audits to spot accessibility gaps. ✅ Prioritise collaboration for efficient fixes. ✅ Integrate accessibility into company culture through training and tools. ✅ Build empathy with hands-on experiences and accessibility advocates. Accessibility is an ongoing journey. Read Michael's full insights to build truly inclusive digital experiences. https://lnkd.in/eMAee46X

Empowering women through digital skills and equality Our Edinburgh Managing Director Fiona Burton looks at how we can bridge the digital skills gap and empower the next generation of women in technology. Fiona comments: "Progress in business isn’t linear, and diversity moves in waves. The businesses that will ‘win’ are the ones that stay competitive by continuing to put the diversity agenda at the heart of their business strategy. Not just in hiring, but in targeting customers too. Diversity in the technology sector hasn't advanced much over the past five years, and has even stagnated due to economic pressures. As some businesses put an end to their DEI efforts, we need to see the forward-thinking businesses double down on diversity across all aspects of their operations." Read the full article here: https://lnkd.in/eXrQfMhi

🌍 Transforming digital for the Bristol Zoo Project in just 10 weeks When Bristol Zoological Society (BZS) rebranded to mark a new era for conservation, they needed a digital presence to match their bold vision. Disjointed systems, outdated websites, and a digital skills gap left their online experience lagging behind. 🚀 Our solution: In just 10 weeks, we delivered: ✅ A seamless, new CMS powered by Storyblok for scalable, multi-channel content. ✅ A vibrant, accessible interface aligned with the new brand. ✅ UX and accessibility audits to improve navigation and usability. ✅ Collaborative workshops with stakeholders, from zoo-keepers to caterers, to ensure buy-in. The result? A future-proof digital experience that connects visitors with the Bristol Zoo Project’s conservation goals while driving vital ticket sales. 💡 Ready to transform your digital strategy? Let’s chat. https://lnkd.in/eM8sBTjF

Organisations that use data effectively are 23x more likely to acquire customers and 19x more likely to be profitable than their peers. Too often, we assume insights automatically lead to decisions, but without alignment to business goals, clarity for each board member, and a shared understanding of ROI, even the best data gets stuck. As Amol Punekar highlights in his latest article with Business Reporter, data isn’t just a tech conversation anymore, it’s a strategic one. The organisations that are winning? They’re the ones translating data into competitive advantage: through personalisation, efficiency, smarter and faster decisions. We’re bringing this conversation to the table in May at our upcoming Data dinners in London and Manchester, where we're gathering senior leaders to unpack how data can drive real business value at board level. If you’re a senior data leader and would like to join us, you can register your interest here: London - https://lnkd.in/eCRB-5wn Manchester - https://lnkd.in/eUxy2RG3 Read the full article here https://lnkd.in/eS7KgB7E

🔄 The Cloud isn’t a copy-paste solution A simple ‘lift and shift’ might seem like the fastest route to Cloud adoption, but it’s not a sustainable one. Legacy solutions weren’t built for the Cloud, and without redesigning for modern best practices, you’ll struggle to scale. 💡 The solution? Build it for the Cloud. With the right strategy, your platform will evolve alongside your business needs, setting you up for long-term success. 📥 https://lnkd.in/eHE74w97

🌥️ Treat your internal teams like customers, and watch your Cloud platform thrive! In part one of our three-part series, Cloud Architect Sam Warley explores the power of adopting a Platform as a Product (PaaP) mindset. By prioritising user-centric design, continuous improvement, and clear value propositions, businesses can unlock agility, innovation, and scalability. transforming internal infrastructure from a bottleneck into a strategic advantage. Learn how Picnic, the supermarket-on-wheels, leveraged PaaP to achieve €500k savings, cut infrastructure costs by 50%, and keep customers delighted during rapid growth. 👉 Dive into the blog: https://lnkd.in/eNQ4MCBd

Chief for Client Partnerships Arjun Mahajan recently took part in the 6sense Market Makers programme on 'What sales really needs from marketing in 2025.' "Reflecting on our work at AND Digital, I've seen how the B2B landscape has grown more complex, with buying groups now including multiple stakeholders at every level. This complexity means our sales teams need to be more consultative, understanding each stakeholder's perspective. For me, the key has been personalisation - tailoring our communication style and value propositions to address the specific concerns of each person in the buying process" says Arjun. Read his full interview here: https://lnkd.in/eXrz6FPQ

Yesterday, we hosted our biggest Women in Tech event yet, bringing together 50 senior leaders to explore resilience and how AI is transforming businesses and leadership. The day was packed with inspiration, starting with an incredible keynote from Roz Savage MBE, who didn’t just share her journey rowing solo across the oceans, but also the mindset and resilience it took to make it happen. We then heard from Konstantina Kapetanidi, Global Head of CRM & AI Sales Enablement Schroders, who delivered a humble and personal keynote on AI and leadership. Our breakout sessions, led by Leena Pankhania, GenAI Strategy Lead AND Digital, and Sidrah Hassan, AI Ethics Consultant AND Digital, showed us how AI tools are being adopted in an ethical way, bringing practical, real examples. AND to round it all off, a brilliant panel discussion, expertly hosted by Lauren Hine, Chief for Marketing & Alliances AND Digital, featuring an incredible group of AI leaders: Laura Acqualagna, Director of AI/ML Engineering at GSK, Natalia Konstantinova, Global Architecture Lead in AI bp, and Konstantina Kapetanidi. One of the best things about the day? Seeing how naturally women connected, shared experiences, and learnt from each other. This event was the 8th in our UK series, inspired by our Rewards & Resilience report, launched last year. Recently, we’ve taken the conversation global with our newly released US report, because there’s so much we can learn from each other. 📌 UK Report – Rewards & Resilience: The dual experience of women - https://lnkd.in/exHRfc4m 📌 US Report – Doing-it-for-themselves: How women are rewriting the rules of leadership: https://lnkd.in/en49wYkS Both are packed with insights and stories - definitely worth a read! Thank you to all of you who joined us and shared.

Continuing to expand our data network across the UK. Last week senior leaders gathered in Birmingham to share insights around data enablement to implement best AI practices. It was an excellent discussion, led by Richard Bovey and David Nicholls. If you would like to be part of our data network, there's still time to join us at one of our upcoming events, hosted with our partner Amazon Web Services (AWS): 26 March in Leeds, 7 May in London and 8 May in Manchester. Register here: https://lnkd.in/e6q4ii5Z