Brand IMS

The packaging industry is growing (and we’re not just being biased as a packaging pre-media agency). The global packaging market is on a serious growth streak. Last year in 2024, it hit a whopping $1.24 trillion, and by 2034, it's expected to climb to $1.69 trillion. That’s a steady 3.16% annual growth. So, what’s driving this surge? Big and small industry players aren’t sitting still – they’re expanding through mergers, acquisitions, and cutting-edge innovations to stay ahead of demand. With industries like food, pharmaceuticals, and e-commerce booming, the need for smarter, faster, and more efficient packaging solutions is only getting bigger. Bottom line? Packaging isn’t just essential, it’s unstoppable. #packaging #brandidentity #brandimage Source: towardspackaging . com

Why does Andrex use a puppy? Andrex hasn’t always been about this adorable Labrador causing mischief with toilet rolls. In fact, the original concept featured a little girl pulling a roll of Andrex behind her, but that idea was blocked by television regulators as it was thought that the image of a child running through a house with a roll of toilet paper would encourage wastefulness. Enter the Andrex Puppy in 1972. Why did it work so well? · Softness & Gentleness – Nothing says “luxuriously soft” quite like a fluffy puppy. · Warmth & Comfort – Puppies = instant emotional connection. Toilet paper alone isn’t exactly thrilling, but the puppy makes it feel cosy, reassuring, and familiar. · Memorability – A cute Labrador rolling through the years? Unforgettable, which is exactly what every brand wants. Sometimes, the simplest ideas are the most effective. And in this case, a puppy proved to be pure marketing gold. #brandingdoneright #andrexpuppy #brandidentity

Colour development is one of the most important stages in packaging production. What looks flawless on a monitor can sometimes be a disaster in print. Colours shift, details disappear, and suddenly your carefully crafted packaging doesn’t match your brand’s vision. That’s where the colour development comes in. Imagine investing in eye-catching packaging design, only for the final product to look dull, misaligned, or off brand. Not exactly a recipe for high sales, right? Studies show that 70% of purchasing decisions are made at the shelf, and if your colours and details don’t pop as intended, customers will reach for a competitor instead. Our reprographic expertise ensures that what you see on screen is exactly what your customers experience in stores. We fine-tune artwork, adjust colours for different materials, and optimise every detail so your packaging commands attention, every time, on every shelf. Because in retail, "close enough" doesn’t cut it. Perfection sells. #brandidentity #packagingdesign #prepress

Packaging has a massive impact on the sales of a product. Here are 5 quick ways it works to boost sales: #brandidentity #packaging #packagingdesign

Here's how things are going with one of our biggest clients. A very brief case study, for free. Enjoy. #kimberlyclark #packaging #brandidentity

We are attending Packaging Innovation & Empack in Birmingham 📦 Looking forward to catching up with lots of our collegues, partners and clients 🤝 #Pack2025 #PackagingInnovations2025 #Empack2025 #PIandEmpack2025

Andrex Ultimate Quilts Vanilla & Sandalwood recently won Product of the Year 2025! Great work by Pearlfisher for Kimberly-Clark. Artwork and repro done here at Brand IMS. #productoftheyear #brandidentity #andrex

The average product has just 7 seconds to make an impression on a customer – your packaging better shine fast. #brandidentity #packaging #brandimage

Everyone knows about design, but what else is needed when it comes to producing great packaging? Here’s a brief look into the world of pre-press, and all the stages after the design is created: - Design Adaptation: Tailoring Perfection   Your design might be stunning on a flat screen, but what about when it’s wrapped around a bottle, printed on a pouch, or embossed on a box? That’s where design adaptation comes in. It’s the art of adjusting your visuals to fit different shapes, materials, and sizes without losing impact. Why it matters: Packaging isn’t one-size-fits-all. Design adaptation makes sure your product looks impeccable whether it’s a sleek cylinder or an unconventional carton. Consistency across formats builds trust and makes your brand instantly recognisable. - Reprographics: The Blueprint for Brilliance   Think of reprographics as the conductor of your packaging orchestra. It’s the process of preparing artwork so that every detail, every pixel, is print-ready. From perfecting resolution to adjusting for colour consistency, reprographics ensures your design looks just as stunning in production as it did on your screen. Why it matters: It’s all about quality. Without reprographics, even the best designs can lose their magic in the printing process. This step ensures your brand shines brightly, every single time. - Platemaking: Where the Rubber Meets the Road   Flexographic platemaking is the process of creating the physical plates used to transfer your design onto packaging materials. These plates are laser-etched with precision to ensure that every colour, line, and detail is reproduced perfectly. Why it matters: It’s the foundation of flawless printing. The better the plate, the sharper the print. Inconsistent or low-quality plates can result in blurred colours or misaligned design – definitely not what you want on the shelf! Reprographics, design adaptation, and platemaking aren’t just technical steps; they’re the unsung heroes behind every successful package. Together, they ensure your packaging is: ·      Functional and adaptable: Courtesy of expert design adaptation. ·      Visually captivating: Thanks to precise reprographics. ·      Flawlessly printed: Made possible by top-notch flexographic plates. So, whether you’re launching a new product or refreshing your packaging, remember: behind every great package is a team of experts ensuring every detail is perfect (that’s us). #brandidentity #prepress #packagingdesign #packaging