Inspired Thinking Group (ITG)

In our latest edition of #HaloUnlocked, we explore how unifying disconnected platforms and integrating marketing technologies can transform workflows, drive efficiency, and enable personalized, high-performing campaigns at scale.    With brands investing in more MarTech than ever, the challenge isn’t just having the right tools—it’s making them work together.    Our Hero to Halo solution helps brands eliminate silos, streamline operations, and create a fully integrated marketing ecosystem that brings MarTech, AI, data, and teams together in one place, for seamless collaboration.    📖 Read the full article in the comments 🔗 #MarketingAutomation #ContentCreation #AutomationInMarketing #Efficiency #AIInMarketing #HaloApproach

Welcoming our new Chief Production Officer, Ian Hudson, to the ITG team! Part of the founding team at Hogarth Worldwide and with two decades of experience in the industry, Ian will lead our global content creation model, including the delivery of AI and AR-enabled photography and film at Capture Studios through Virtual Production, XR, automated shoots, bespoke set builds and more 🚀    Read more on Ian’s appointment in his fascinating interview with LBBonline - Little Black Book—you can find the link through the comments below👇    #CreatedByITG

A great Content Marketing Platform is the backbone of AI-enabled marketing – that’s according to our Chief Strategy Officer, the brilliant Mr John Kirk 🚀    Check out John’s interview with LBBonline - Little Black Book, as he looks at why AI may herald a new era of marketing complexity IF brands don’t have an underlying structure in place to support its effective application.    Our Storyteq technology – named a Leader in the 2025 Gartner® Magic Quadrant™ for Content Marketing Platforms – provides that structure, with in-built AI capabilities, as well as seamless integration with other AI models.    It gives brands the trust, governance, and privacy they need to maximize their AI usage, while reducing tedious manual tasks for creative and marketing teams.    As John says, “We’re confident that CMPs like Storyteq can make marketing smarter and more human at the same time” 🩷    Read the full interview via the link in the comments 👇    #WeAreITG 

Three years running! We’re delighted to announce that Storyteq has been named a Leader in the Gartner Magic Quadrant™ for Content Marketing Platforms (CMP) 2025 🚀   A key pillar of our Halo content model, Storyteq enables global brands to plan, create, manage, and optimize their content through a single, AI-enabled platform—helping them to achieve the speed and efficiency needed in the modern marketing landscape.   Not only is this Storyteq’s third consecutive year as a Leader in CMP, but Gartner also named a Leader in its 2025 Magic Quadrant for Digital Asset Management.   Thank you to Gartner, and huge congratulations to our amazing Storyteq team 🩷   If you’d like to read the report in full, click the link in the comments for complimentary access 👇   #WeAreITG

What is ‘Halo’ content?   It is the high-quality, contextually relevant content that brings a brand’s ‘Hero’ idea to life across every channel in every market.   But with more channels and more demand for personalized content, brands’ resources and budgets are under pressure to keep pace with growing complexity and consumer expectations.   So, what is the solution?   AI-enabled, agile content that leverages content automation and is informed by Content Intelligence – while simultaneously simplifying workflows through AI – can radically reduce costs, improve speed to market, and remove the complexity.   Discover more about Halo content and how it can help your brand to grow👇   #MarketingSimplified #ContentAtScale #HaloContent

What does it take to revolutionize retail marketing? 💡    In ‘Unlocking Halo: Client Stories’, we take a closer look at the global brands transforming their marketing strategies with ITG – like Walgreens, who shifted from traditional print to a fully digital, data-driven approach. With ITG, Walgreens have achieved:    📈 80% increase in promotional output  ✅ $80m in cost savings    Through ITG’s retail promotion engine, Walgreens have also streamlined workflows, maximized efficiency, and enhanced shopper engagement at scale.    🔎 Discover how ITG powers marketing transformation – link in the comments 👇 #UnlockingHalo #RetailInnovation

Congratulations to Currys plc, to our teams, and to everyone involved in a record-breaking 12 Days of Techmas campaign last Christmas!    With ITG managing strategy and Halo content creation for this vital annual campaign, not only did Currys customers get their hands on some exclusive prizes, but the brand saw record numbers of entries and new sign-ups to Currys Perks 🚀     Want to find out how we created effective, impactful content for the campaign? Read the case study in full 👇    #CreatedByITG

When it comes to fueling sustained, global growth, we’ve found that it takes a perfect balance of creativity and kindness 🩷    We sat down with our ITG Americas leadership team – Brian Cohen, Heather Collins, Genna Carlson, Kevin Kincaid and Sonny Thomas – to find out what this means to them.    Discover why they believe ITG is the future of the marketing industry; how our AI-enabled, agile content solutions are supporting our clients to create more for less; and why having 2,000+ global ITGers strengthens not just our capabilities, but our culture and values too.    Click below for the full story 👇 

Ahead of #InternationalWomensDay2025, join our CEO (EMEA), Sue Mountford, and President (Americas), Heather Collins, for an inspiring and candid conversation on Women in Leadership. 🩷 Sue and Heather share their personal journeys—from balancing motherhood with career growth, to navigating women’s health and overcoming imposter syndrome. It’s an open, honest, and empowering discussion you won’t want to miss! Watch the full episode now! Link in the comments 👇 #WeAreITG #StrongerTogether #IWD2025

“Women currently hold around 26% of AI roles globally — in line with the 26% of women in tech as a whole” 🚀 As we approach International Women's Day 2025, we’re handing over to our Head of AI, Lauren McBride, who takes us through her journey in the AI sphere, the women that inspired her along the way, and why AI’s increasing focus on practical application should see more equal gender representation in the coming years. Want Lauren’s expert perspective and advice on getting into AI? Click the link in the comments 👇