Savvy

Mother’s Day 2025: Higher Spending, More Celebrations at Home Shoppers are set to spend £1.57bn this Mother’s Day, up 10% from last year, as more families celebrate at home. Food, drinks, chocolate, and clothing are top choices, with dining out seen as too expensive. Swipe for more key insights or read the full article on our blog by clicking on the link below. https://lnkd.in/ecx8XcZH

Every year, the Office for National Statistics (ONS) updates its "basket of goods" - a list of 752 products and services used to measure inflation. This year’s additions include virtual reality headsets, yoga mats, mangoes, and men's sliders. Savvy CEO Catherine S. joined Winifred Robinson on BBC Radio 4’s You and Yours to discuss why these shifts matter for consumers and businesses. 📻 Listen in to hear Catherine’s comments on BBC Sounds at 14m https://lnkd.in/dgMeZHwU 💡 If you want to keep up-to-date with Savvy's point of view and latest research, sign up for Savvy’s insight updates now: https://lnkd.in/eiYykE8x #shoppermarketing #retailmarketing #brand #shopperinsight #fmcg #inflation #consumertrends #youandyours #bbcradio4

We're excited to share a brilliant new report, 'Now That's What I Call Retail Media', launched by SMG and MAD//Fest. Retail media is booming, with global spend set to reach $177.1bn by 2025, surpassing TV revenue, including streaming, for the first time. We are particularly proud of our work across the Britvic Robinsons x Wicked campaign which has been celebrated as creative genius gold standard. This creativity sits alongside Diet Coke's 'Purple Can' campaign with Nectar360, Vauxhall's 'Electric Streets' collaboration with Tesco, and Samsung’s unforgettable "Fold Street" activation at Argos Old Street. Attending MAD//Fest this year was fantastic, we enjoyed connecting with industry leaders and innovators. Looking forward to volume 2! Take a look at the full report and see why retail media isn't just the future, it's the now. https://lnkd.in/gPhVmnSG #RetailMedia #Advertising #MarketingTrends #RetailMarketing #DigitalAdvertising #CreativeCampaigns #BrandActivation #ShopperMarketing #MediaStrategy #IndustryInsights #MarketingInnovation #ConsumerEngagement #RetailInnovation #MADFest #SMG #Britvic #DietCoke #Vauxhall #Samsung #Nectar360 #Argos #Tesco #RetailInsights #FutureOfRetail

💊 Savvy Insight Preview: 43% of UK shoppers aged 18-34 would consider taking weight loss drugs in the future according to Savvy's latest research. With weight loss medication making headlines, younger consumers are increasingly open to pharmaceutical options. What might the implications be for the UK food and drink sector? Savvy’s research, due out next month, explores this and shoppers' evolving attitudes toward health and wellbeing more broadly. 🔎 Preview the research: https://lnkd.in/eD87xd2R 💡 Stay ahead with the latest shopper insights - sign up now! 🔗 https://lnkd.in/eiYykE8x #HealthTrends #Wellness #ConsumerBehaviour #ShopperMarketing #ShopperResearch

Boohoo has renamed itself Debenhams Group - a move that few were expecting. But what does it actually mean? Savvy CEO Catherine S. shared her thoughts on BBC Radio 5 Live this morning, speaking with Sean Farrington: 🛍️ “It feels very strange to say Debenhams is back... It won’t really make any difference to us shoppers, but it does make a big difference to the business in the way they want to be seen after a fairly awful time in terms of sales.” This rebrand isn’t about nostalgia - it’s about strategy. With Shein and Temu stealing Boohoo’s core shoppers, the fast fashion market is changing. 📻 Listen on BBC Sounds at 37 minutes https://lnkd.in/ekBdjrKs 💡 If you want to keep up-to-date with Savvy's point of view and latest research, sign up for Savvy’s insight updates now: https://lnkd.in/eiYykE8x #retailmarketing #brand #shopperinsight #shoppermarketing #debenhams

🚨 Savvy Insight Preview: 86% of UK shoppers worry about the state of the NHS and 83% are actively trying to look after themselves better to avoid using it. From wellness trends to self-care product innovations, shoppers are taking proactive steps to manage their health. What does this mean for brands? Read more about Savvy’s forthcoming health and wellbeing research: https://lnkd.in/eD87xd2R Sign up for Savvy’s insight updates today! 🔗 https://lnkd.in/eiYykE8x #HealthTrends #Wellness #ConsumerBehaviour #ShopperMarketing #ShopperResearch

We’re thrilled to see our latest work for Pepsi Thirsty for More come to life in stores across the UK. This weekend, we launched the Morrisons Pop-up Shop, a nationwide activation giving shoppers the chance to spin the wheel and win exclusive Pepsi merchandise. The response has been fantastic, with shoppers fully engaged and enjoying the experience. On Friday, we also unveiled the Pepsi Immersive Tunnel at Morrisons Liverpool. Positioned at the store entrance, this activation allowed shoppers to step inside, sample Pepsi, and learn how to participate in the on-pack competition. The feedback has been overwhelmingly positive, and we couldn’t be more pleased with the results. A huge thank you to Sarah Pritchard, Morrisons Media Group and everyone involved in making this happen. We’re excited to see the rest of the activation go live.

📢 Our own Catherine S. has been speaking to the BBC about the future of Boots following news that the chain's owner is being taken over by a private equity firm in a $10bn deal. With speculation that Boots could be sold off separately, what does this mean for the brand, its customers, and its employees? Catherine highlights its unique place in the UK psyche, but also the uncertainty this deal brings. Read the full article here : https://lnkd.in/eyDBPUje 💡 If you want to keep up-to-date with Savvy's point of view and latest research, sign up for Savvy’s insight updates now https://lnkd.in/eiYykE8x #Boots #Retail #RetailInsights

👀Savvy Insight Preview: According to Savvy’s latest research 60% of UK shoppers actively avoid ultra-processed foods (UPFs). With rising media attention and growing consumer awareness, the pressure is mounting on brands to offer cleaner, less processed alternatives. But here’s the challenge - 64% of shoppers believe they can easily identify UPFs… yet many are still unclear about what actually qualifies as ‘ultra-processed’. How should brands respond to this evolving landscape? Read more about Savvy’s health and wellbeing research: https://lnkd.in/eD87xd2R Sign up for Savvy’s insight updates today! 🔗 https://lnkd.in/eiYykE8x #UltraProcessedFoods #ConsumerTrends #HealthyEating #ShopperMarketing #ShopperResearch

After years of mockery, Abrdn is bringing back its vowels and rebranding as aberdeen group. The company says this change will remove "distractions" - but does it show that bold branding risks don’t always pay off? Savvy's own Catherine S. shared her thoughts on this with Jeremy Vine on BBC Radio 2 this afternoon. 🎧 Listen on iPlayer (1:33) to hear her take https://lnkd.in/e8y43f-g #Branding #Rebrand #Marketing #Aberdeen #Abrdn