2024 was a massive year for Sequence Here’s a recap of a few big things we shipped: 1. Sequence CPQ 2. Salesforce integration 3. Billing schedule phases 4. Contract import 5. Integrations management 🪵 44 product changelog updates in 2024 🏆 16 x G2 Winter report badges 📈 High performer in the Billing grid Thanks to our team and customers for the incredible support throughout the year 💫
Sequence
Software Development
New York, NY 4,838 followers
Automate billing for every custom contract
About us
Sequence is the modern billing, CPQ and revrec platform to unlock error-free revenue workflows at scale. Backed by a16z and Salesforce Ventures, Sequence is working with leading B2B scaleups including Incident.io, Bridge (acq. by Stripe), Attention, Arch Labs and Default.
- Website
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https://www.sequencehq.com/?utm_source=linkedin&utm_medium=web
External link for Sequence
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2021
- Specialties
- Billing, Accounts Receivable, Invoicing, CPQ, Revenue recognition, Usage-based pricing, and Quoting
Products
Locations
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Primary
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New York, NY, US
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London, GB
Employees at Sequence
Updates
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This week, our CEO and Co-Founder Riya Grover dove into why top Fintech and SaaS companies are implementing advanced pricing models and the key aspects to consider when choosing a billing platform for complex contracts on Fin Capital's newest edition of GTM Navigator! Check out the full episode for more: https://lnkd.in/gHJSizqK
Check out our latest edition of GTM Navigator! This month, we were joined by Riya Grover, Co-Founder & CEO of Sequence, to discuss all things billing & pricing. In this episode, we hope you'll gain insights into how to choose the right billing vendor, emerging pricing trends, and how to prepare for pricing changes. Thanks, Riya, for providing all the valuable insights! Watch here: https://lnkd.in/gHJSizqK #GTM #Billing #Pricing #ContractManagement Lauren Houpt
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🚀Congratulations to Junction (formerly Vital) for raising their $18M Series A! 🎉 Going into this next growth phase, we’re proud to be a part of Junction’s journey by automating their revenue collection process. With Sequence, the Junction team can focus on scaling while knowing our platform has the flexibility to handle any pricing model they may adopt in the future and ensures every invoice sent is accurate. Looking forward to continuing our partnership with Jackson Irwin, Maitham Dib, and the rest of the Junction team in 2025 and beyond! 💙
Big News: We’ve Raised $18M to Continue Building the Future of Healthcare Infrastructure! Today, we’re announcing our $18M Series A led by Creandum, with support from Y Combinator, Point Nine, Amino Collective and Inflect Health. This brings our total funding to over $20M as we continue modernizing healthcare’s data infrastructure. What This Means: ✅ Scaling our team to accelerate product innovation ✅ Expanding our API network to connect more devices, lab networks, and health systems ✅ Empowering organizations to deliver smarter, data-driven care From Vital → Junction We’re reintroducing ourselves as Junction, a name that reflects both our original mission, and our future. Healthcare has long been fragmented—we’re here to unify it by building the infrastructure that enables scalable, proactive, and personalized medicine. Discover what's next: https://lnkd.in/gxa9U9f5 🔗 The future of healthcare starts now. Join us as we build the foundation for the next era of AI-driven health. We’re hiring! → https://lnkd.in/dVe65Ry5
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This week, we brought together an intimate group of Founders, CFOs, and CROs from top scaleups in Austin, alongside Concourse and J.P. Morgan to discuss how automation and AI are reshaping the finance stack. It was a great evening of conversation and networking, with many leaders highlighting how consolidating disconnected processes like quoting and revenue collection has eliminated unnecessary manual work, reduced revenue leakage, and made it possible to scale without needing additional finance or ops headcount. Thank you to everyone who attended and made the dinner a success! 💙
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🇬🇧 London, that was sweet! 🍩 Our team hit the cobblestones to surprise some of London’s top B2B tech teams with fresh donuts & our much sought-after Sequence socks, and the reactions did not disappoint. Check out what some recipients had to say in the comments below 👇💙 Thank you to our customers incident.io, Volume, Duffel, and KOMI for letting us drop by their offices! If you’re a B2B team looking to automate your billing / quote to cash process, let’s chat. Book a demo with the link below, and there could be something coming your way too…
🍩 Sequence is on the ground in NYC 🍩 Our NYC team hit the streets to surprise some of the city’s leading scaleups with a sweet treat. We always like to go the extra mile for our customers, check out some of their reactions in the comments below! This was just the first round of many and we're already planning our next set of deliveries. Want to be included in our next drop? Let us know!
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📢 Calling out to the Finance & Operations job seekers. Here's this week's job round-up: Head of Revenue Operations at Decagon Director, Financial Planning and Analysis at Zus Health Senior Revenue Operations Manager at Sprig Revenue Operations Manager at Crossbeam Revenue Finance Associate at Brex Find the link to each job in the comments below 👇
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🔦 Team spotlight | Lindsey Sipplen Having joined as our Founding US Revenue Associate, Lindsey has quickly stepped up to play a key role in scaling many of our growth functions from marketing to implementations. Some of you reading this will have been lucky enough to meet Lindsey during our beloved donut drop-offs across NYC and London (more coming soon), which is one of many initiatives that Lindsey has drove forward her first 6 months at Sequence. Our bar is high for new joiners, and Lindsey has drove serious impact at a relatively early stage in her Sequence tenure through her relentless ownership, energy and pragmatism. Here's to many more successful marketing launches and customer onboardings! 🚀
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📢 New Case Study: How Komi increased deal win rates by 12%, and reduced revenue leakage by 9% As you scale, managing complex contract terms across multiple disconnected systems often causes billing errors, revenue slippage, and unnecessary manual work each month. That’s why KOMI turned to Sequence to streamline the quote to revenue workflows for their usage-based contracts. 🚀 The Results? ✅ 1 scalable platform for CPQ/quoting, billing & invoicing ✅ 6% reduced revenue leakage by automating billing for their custom contracts ✅ Shortened deal cycle times by 8 days "It’s incredibly hard to find a platform that can drive success for multiple teams at once. Sequence has transformed the quoting, billing and revenue workflows for our sales, RevOps and finance teams. Sequence enables us to easily configure new pricing proposals that have driven higher deal win rates, and our finance team loves that we can automate the revenue collection and recognition process from the moment new deals are signed. We were skeptical that a modern platform could take on so much heavy lifting, but Sequence has been remarkable. We’re now able to double our customer base without any additional ops headcount" - Andrew Maddox, COO Want to see more about how Komi has scaled their quote to cash process with Sequence? Check out the full case study in the comments! 👇