Sequence

2024 was a massive year for Sequence Here’s a recap of a few big things we shipped: 1. Sequence CPQ 2. Salesforce integration 3. Billing schedule phases 4. Contract import 5. Integrations management 🪵 44 product changelog updates in 2024 🏆 16 x G2 Winter report badges 📈 High performer in the Billing grid Thanks to our team and customers for the incredible support throughout the year 💫

❓ Why are so many teams migrating from Stripe Billing to Sequence? Stripe is best-in-class for payments, but as B2B teams with custom / enterprise pricing hit $5-10M ARR, they start running into similar roadblocks with Stripe Billing: 🖥️ Heavy reliance on engineering for simple billing updates 📊 Limited flexibility for complex pricing and contracts 💰 Steep % revenue pricing for billing and invoicing modules becomes prohibitively expensive at scale Check out our top 10 reasons why leading B2B scaleups are making the switch to Sequence (link in comments). Thanks to incident.io, Workshop, Arcade and several other Sequence customers for their input💙

📢 Calling all Finance & Operations job seekers. Here's this week's job round-up: Chief Financial Officer at Deepwatch Corporate Controller at Voxie VP of Finance at IP Fabric Director of Revenue Operations at Accertify, Inc. Finance Operations Manager at Braintrust Find the link to each job in the comments below 👇

As a founder, managing revenue infrastructure often takes a backseat—until it doesn’t. As we scale, having a solution that just works, without needing to constantly double-check invoices, quickly became a top priority. It was easy to choose Sequence because the all in one platform is flexible enough to grow with us as we expand in 2025 and beyond. The Sequence onboarding team took on all the work migrating us from Stripe, making the transition frictionless, and we’re looking forward to going live in a few weeks!

🤝 New Partnership Announcement | AiPrise Excited to announce that AiPrise, the Y Combinator-backed Global KYC/KYB orchestration platform, has chosen sequence to streamline their quote to cash process. After their customer base 5X’d over the past year, Chaitanya Sarda felt they were outgrowing Stripe and needed to unify quoting, billing, and invoicing into one solution. Following a thorough evaluation, AiPrise decided Sequence was best suited to provide a seamless sales to finance workflow that could support their steep growth trajectory over the coming years. AiPrise is now leveraging our: ⚡CPQ (Quoting) product to quickly create polished, personalized quotes with a smooth signature process 🔄 Flexible billing module that is purpose built to generate accurate invoices for any contract terms or pricing model 💰Sleek customer portals to provide a clear display of all invoices and usage data Happy to be working with Chaitanya Sarda, Rushabh M. Shah, and the entire AiPrise team! 💙

This week, our CEO and Co-Founder Riya Grover dove into why top Fintech and SaaS companies are implementing advanced pricing models and the key aspects to consider when choosing a billing platform for complex contracts on Fin Capital's newest edition of GTM Navigator! Check out the full episode for more: https://lnkd.in/gHJSizqK

🚀Congratulations to Junction (formerly Vital) for raising their $18M Series A! 🎉 Going into this next growth phase, we’re proud to be a part of Junction’s journey by automating their revenue collection process. With Sequence, the Junction team can focus on scaling while knowing our platform has the flexibility to handle any pricing model they may adopt in the future and ensures every invoice sent is accurate. Looking forward to continuing our partnership with Jackson Irwin, Maitham Dib, and the rest of the Junction team in 2025 and beyond! 💙

✨ Introducing keyboard shortcuts - navigate through Sequence with quick shorcuts. Hit cmd + / to get started.

This week, we brought together an intimate group of Founders, CFOs, and CROs from top scaleups in Austin, alongside Concourse and J.P. Morgan to discuss how automation and AI are reshaping the finance stack. It was a great evening of conversation and networking, with many leaders highlighting how consolidating disconnected processes like quoting and revenue collection has eliminated unnecessary manual work, reduced revenue leakage, and made it possible to scale without needing additional finance or ops headcount. Thank you to everyone who attended and made the dinner a success! 💙

🇬🇧 London, that was sweet! 🍩 Our team hit the cobblestones to surprise some of London’s top B2B tech teams with fresh donuts & our much sought-after Sequence socks, and the reactions did not disappoint. Check out what some recipients had to say in the comments below 👇💙 Thank you to our customers incident.io, Volume, Duffel, and KOMI for letting us drop by their offices! If you’re a B2B team looking to automate your billing / quote to cash process, let’s chat. Book a demo with the link below, and there could be something coming your way too…