The Drum

I don't want to invade your privacy, but.... We're creating video content around privacy-led marketing and I'm looking for brandside marketers (CMO/performance director level) who'd like to come to The Drum Labs and share their insights and expertise on how people are reacting to the privacy landscape and what they are implementing in their companies with regard to privacy conscious marketing strategies. Drop me a DM or email to richard.draycott@thedrum.com if you want to get involved. #privacy #privacyledmarketing #marketing

ROI is your currency - but are your marketing efforts proving their value in the boardroom? 💸 I’m at Google’s Think Measurement event today, where all eyes are on proving long-term impact and finding new ways to measure media effectiveness. Here’s a quick peek at what we’re hearing so far: 📱 Single-touch attribution isn’t enough anymore – consumer behavior is too unpredictable. 📊 A holistic measurement strategy is key to understanding true ROI. 🤖 AI-powered tools are pushing us towards more intelligent, adaptable measurement. 🧪 Don’t be afraid to experiment – curiosity & continuous learning will set marketers apart. If that’s piqued your interest in learning more about holistic measurement and new AI-powered tools, keep an eye out for a full event recap and key takeaways coming soon in our Responsible Marketing Hub on The Drum: https://lnkd.in/eZhRmHG4 In the meantime, how are you adapting to the evolving landscape of marketing measurement? I’d love to hear your thoughts and challenges in the comments below. #ThinkMeasurement

Letting your product speak for itself ✅ McDonald's has stripped back notable branding from its latest OOH ads. Banking on viewers recognizing the food, the campaign from ad agency Leo Burnett UK is the new instalment of the fast food brand’s ‘Breakfast, done properly’ campaign. https://lnkd.in/eGhAH6fh

‘Versatility can offer up unexpected opportunities’ ⚡️ In a world where consumer preferences evolve at breakneck speed, how can marketers stay relevant, resonant, and ready for what’s next?  1.Leverage wide-ranging data 2.Make space for creativity 3.Stay flexible and versatile Find out how in the third and final part of our ‘Tomorrow’s Trends’ series with John Lewis & Partners , Pernod Ricard, TRIBE, GOLBORNE and Pinterest. https://lnkd.in/eECcBgBn

Very pleased to unveil the fourth in our podcast series in association with The Drum. This episode features Brian Jacobs in conversation with Denise Turner, CEO at Route Research Ltd. and soon to become Research Director at the IPA (Institute of Practitioners in Advertising) discussing all things measurement. The conversation ranges over a range of topics including the importance of thinking about research at the start of any activity, not as an after-thought, the need for curiosity, the reality that it's people not devices who buy things, and Brian's unhappy relationship with shoes. https://lnkd.in/ehe74-bk

The industry has exploded with Retail Marketing platforms, increasingly attracting the attention of marketers, tech providers and agencies alike as consumer habits shift and the “attention economy” narrative becomes more fragmented. We're here to capture the no-no sense knowledge coming out of Shoptalk this week in Las Vegas. https://lnkd.in/d6Jjn9Vm #retailmedia #commerce #shopper #shoptalk

A skincare brand selling eggs? That’s exactly what The Ordinary did this weekend 🥚🧼🗽 Amid the New York egg shortage the price of eggs has been extortionate, with a dozen selling for as high as $15. The Ordinary provided a solution for New Yorkers, selling a dozen eggs for just $3.37 in its stores. - More visitors to its store = more eyes on its products. - Providing a solution in a crisis = more brand respect. #theordinary

Mars bets big on its ‘sleeper’ brand Twix with $2m campaign that leans into 'maximalism' Last week, I sat down with the confectionery giant’s chief brand officer Rankin Carroll who revealed how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him “terrified but energized.” “We really want to go for this and make this brand as famous as some of our others. We have the luxury and the privilege of working on brands like Snickers and Skittles, for instance, and we just want to see Twix in that. We want to elevate. We want to step forward.” Read the interview this morning on The Drum. The link is in the comments. What do you think of the hero ad? #advertising #twix #mars #marketing

In this week’s newsletter 👇 Reporting from Brussels: Politics was inescapable at WFA Global Marketer Week in Brussels, where marketing met ‘the macro’ over strong Belgian beers. Returning WFA president David Wheldon sat down with The Drum to talk about the challenges ahead. Betting the house on AI: No prizes for guessing the hottest topic at Adobe Summit in Las Vegas, where 12,000 marketers debated the next wave of ‘agentic AI.’ What’s coming next? I spoke to the experts. McCann London’s CCO, Emiliano González De Pietri: He started his career as a crime reporter before pivoting to ads. His first creative challenge? Telling his cartoonist dad to start over. Plus the Ads of the Week, an explainer on the TikTok tea time alarm and the best hot takes. #marketing #advertising #AI #ads #newsletter

PUMA Group has just made a 40% increase in marketing investments compared with 2024 with its new campaign. The short film features all the different ways that everyday people enjoy running and get the ‘runner’s high’ without an emphasis on winning. #PUMA