Transform magazine

Making lasting impressions 👉 https://lnkd.in/eRC_7_q4 Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotional items to build awareness, affinity, loyalty and even communities, from exclusive merch drops to coveted swag. 🗣 "Since its founding in 2017, Liquid Death has expanded its product offerings to include several flavours of iced tea and sparkling water. It’s also built a robust merch shop, full of “killer merch for your mind, body and home.” Alongside the expected hoodies, tees and jerseys are “The Flasket” so that “finally, you can drink from a casket” and “Death Clock” wristwatches developed with Nixon, a fellow California company and lifestyle accessory brand." This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine

The Verdict: Wolff Olins reimagines Lloyds 👉 https://lnkd.in/eMs4_S-d British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consultancy Wolff Olins to engineer a radical redesign of the Lloyds brand experience. In this feature, Transform sees what brand designers Becky King, Bernie Shaw-Binns, Michael Smith and Diggory Gordon–Ashworth make of this rebranding project. This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine

Transform Live is shining a spotlight on an unmissable session with why do birds and DE FALCON | Creative Music Agency & Sound Studios—the masterminds behind Talabat’s signature sound. 🎶 Alexander Wodrich (managing director at why do birds) and Pablo B. de Falcón (managing director and executive music producer at DE FALCON | Creative Music Agency & Sound Studios) are taking the stage to talk about their brilliant audio branding work for Talabat. How do you create a brand so recognizable, you don’t even need to see it? In 2024, Talabat – the leading food (and more) delivery service in the Middle East – made that dream come true, when it decided to develop its own brand sound together with the Berlin-based agencies why do birds and DE FALCON. This session will depict the truly inspiring strategies developed to achieve this. A session you won’t want to miss! Does this session sound right up your street? Then grab your tickets to Transform Live on 28 April in Riyadh and be part of the journey! 🎟️ TICKETS → https://bit.ly/3CwXo9f 👉 View the full program here → https://bit.ly/4bSEQNN For any questions about the event or group bookings, reach out to [email protected] #TransformLive

Variación 1: A typographic exploration of sound and movement 👉 https://lnkd.in/eQJuzVxX Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance. 🗣 "With music, we can further deepen our understanding of the expansive potential of typography. Chilean composer José Vicente Asuar, in his exploration of computational music and algorithmic composition, argued that music is not just a series of notes on a staff, but a constantly transforming system in which sound is shaped by dynamic structures and emerging processes. From this perspective, typography can be understood in an analogous way..." #branding #brand #rebrand #design #strategy #transformmagazine

The Scoop with Porto Rocha 👉 https://lnkd.in/gPgY8kZY Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency PORTO ROCHA. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of running an agency in the 2020s. 🗣 "Because the creative economy is not as strong, a lot of clients are taking advantage of that and pitting agencies against each other. They’re expected to do creative work for free as a means of evaluating who deserves the project. While this practice has been around for a while, we saw a huge increase over the last year or so that is totally driven by the fact that some clients take advantage of a fragile industry, which is why we started this initiative called No Free Pitches." This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine

Striking up interest: How branding helps British audiences connect with baseball 👉 https://lnkd.in/etjmU9WR David Craik touches base with Richard Evans, president at the British Baseball Federation (BBF), to discuss how the American sport is branded to audiences across the Atlantic ⚾️ 🗣 “Before I joined, there were no real branding, communications or marketing activities. They never made it a priority,” Evans explains. “It was really starting from a low base and making sure the basics were right. So, sticking to our branding, using our logo in everything we did, having a regular social media presence, ensuring everything was spelt correctly and that photos were up to date. We wanted to smarten everything up.” This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine

Transform Live is back in Riyadh on April 28 and we’re so excited to announce our sponsors for the event! ⚡ Transform Live is a very special one-day conference dedicated to the design community, celebrating the transformative power of brand strategy and design. Hosting our second edition of Transform Live in Riyadh, we have a very exciting line up coming your way. Please welcome our brilliant sponsors who are actively shaping the future of brand strategy and design: ✅ Bellwether Brands ✅ Brand Lounge ✅ Gene جيـن ✅ MassiveMusic ✅ Tonic ✅ why do birds 📍PROGRAM → https://bit.ly/4bSEQNN Stay tuned, as we’ll be shining a spotlight on some of the brilliant sessions from our sponsors in the coming posts. Make sure you grab your tickets now and be part of the transformative day. 🎟️ TICKETS → https://bit.ly/3CwXo9f Looking to align your brand with Transform Live Saudi 2025? If you are interested in the wonderful opportunity to showcase your brand at Transform Live Saudi 2025, please email Finley at [email protected] #TransformLive

Better Together: How creating a website and a brand at the same time can transform B2B sales 👉 https://lnkd.in/eVHE6GN4 Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result. 🗣 "Branding and web design are often treated as the same thing, but the applied skills and creative techniques differ significantly. Yes, they're part of a broader brand design system. But just as bread and cheese make a great sandwich, you wouldn't expect your baker to have made and aged your Stilton." #branding #brand #rebrand #design #strategy #transformmagazine

Postcard from Gurugram 👉 https://lnkd.in/edj93HZ8 Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally. 🗣 "We make it a point to present bold and cutting-edge options to our clients – you would be surprised how many Fortune 500 clients are taking brave design decisions. However, it is definitely easier to push for such work for brands that cater to a niche, smaller audience. Demographics do play a major role in shaping design decisions, especially in a diverse country like India." This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine

Connect and protect 👉 https://lnkd.in/e5rf3FpK Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against reputational risk. Brittany Golob discusses portfolio brands. 🗣 "Andrew Lipscombe is the director of brand strategy at FreshBritain, a consultancy that specialises in portfolio brand consultancy. He says that crises can be mitigated when there is a family of brands by building strong connections with each brand’s individual audiences. This was why Volkswagen was able to maintain the reputations of its brands unaffected by the emissions scandal." This article was taken from Transform magazine Q1, 2025. You can subscribe to the print edition here 👉 https://lnkd.in/d8fRCKV #branding #brand #rebrand #design #strategy #transformmagazine