Agustín Rejón

Are you ready to take your B2B marketing to the next level?  🚀 Whilst there’s no denying traditional inbound methods are important, companies are more regularly seeing content flatline due to a lack of pace and precision—this is where ABM comes in. 🎯 Learn about how an Account-Based Marketing strategy could be the right option for your company in our latest blog post. ⤵ 🔗 https://lnkd.in/eVxxmVUw

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So much confusion about why you need an ABM Value Proposition. Here's why. 👇 An ABM Value Proposition is not: What you tell the WHOLE market about 'why you'. It's what you tell a SPECIFIC set of accounts 'why you'. Agency CMO, Declan Mulkeen shines some light on this very subject in a recent chat with Dots Oyebolu. Head to the comments to learn more about ABM Value Propositions and what 'good' ABM looks like. -------------- Follow strategicabm | Account-based Marketing Agency for daily ABM insights, strategies, and fresh ideas.

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A case study to inspire new thinking for 2025... Here's a fresh perspective: We completely reimagined our ABM approach with a client and created something that got the C-suite's genuine attention and support. What we moved away from: ❌ Standard email campaigns ❌ Generic thought leadership content ❌ Traditional ABM playbooks What we built instead: ✅ An exclusive PE ecosystem with real strategic value ✅ Direct line to experts who speak business, not tech ✅ Custom support that moves the revenue needle The game-changer? C-suite executives began actively championing our program across their portfolio companies. That's what happens when you build something worth talking about. Want to see exactly how we transformed an ABM strategy into a genuine growth engine? Check out the full case study below 👇 #ABM #B2BMarketing #GrowthStrategy #PrivateEquity #MarketingStrategy

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87% of B2B marketers say the ROI of ABM outperforms other investments. So... what's stopping you from launching your programme? Here's how to smash through barriers and get started: https://lnkd.in/eT6VcrAw #blog #b2bmarketing #marketing #abm

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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It's time to discover causal modelling… In the final part of his three part series, Kevin Joyner dives into the world of causal modelling, powered by AI, to unlock the true power of your marketing spend Read more in Performance Marketing World 👇 https://lnkd.in/e7akkQg7

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On the rare occasion, we run into organisations who have become frustrated with HubSpot. Despite many having massive success with the platform, some just can't make it work. Our latest podcast explores the common reasons why this happens, and how other orgs are using HubSpot to its full potential. 🎧 https://lnkd.in/ep5KyyTy #b2bmarketing #HubSpot #podcast #marketingpodcast #martech

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We're in launch mode this week for two separate 1:Few ABM campaigns. We deliver ABM programmes custom-built for each client, including a tailored GTM and account-level personalisation that's aligned to their specific objectives. That means a lot of moving parts. But we work as an extension of our client's team and that means we're right in the thick of it. Building, QC'ing, testing, dealing with the usual last minute bug-fixes, joining check-in calls with all stakeholders... And finally hitting that metaphorical launch button 🚀 #abm #partnership #launchreadiness

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Toxic ABM Belief #5: Any Agency Can Do It Not all agencies have the skills to deliver ABM programmes, end to end. Beware of those who don't hold themselves accountable to commercial outcomes. Anyone can catch a small fish, but it takes skill to land a big one. 🎣 Choose your ABM partner wisely. Thanks for joining us for our Toxic ABM Beliefs series! We hope you've learned to spot the red flags and demand more from your agency. #ABM #SalesAndMarketingAlignment #B2B Helen Brown

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These are the ingredients you need to create an effective B2B marketing strategy 👀 In our latest white paper, Balance: The Key to Effective Marketing, Colin Gray cuts through the data and uncovers the five areas where marketers need to find balance 👇 Read the free white paper here: https://lnkd.in/eAvNbaWG #B2BMarketing #B2B

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Make the most of your data to craft informed marketing and engagement strategies.   In today's video, Dovetail Pulse Lead Consultant Lorenzo Zanni addresses:   ✅ How Dovetail Pulse provides tailored insights to enhance organisations' strategic engagement and content strategies; ✅ How it enables organisations to stay ahead of the curve; ✅ Some of the key services of Dovetail Pulse and why they are part of the offering.   ➡ Learn more about Dovetail Pulse here: https://lnkd.in/eb38QSu5

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Back in 2022, Open Velocity’s Senior Partner Jonathan P. looked at some of the most useful, important and practical research-based insights when it comes to marketing in a recession. The UK economy isn’t currently in recession, but this article still contains a lot of lessons for marketers navigating a tricky economic landscape. 🔗Link in the comments 🔗 #economy #marketing #recession

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Uncover how passive data can redefine and enhance survey results, taking your research to the next level Full article - https://lnkd.in/ei3MEKsQ #DigitalMarketing #Insights #Research

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Pipeline360's Simon Roberts shares his thoughts with Performance Marketing World for their Performance Marketing Roadmap Report. Purchase your copy of the report below to find out what's in the ultimate ‘Roadmap’ to help marketers equip themselves with the right tools, skills and techniques to succeed in the year ahead, including thoughts from Simon. https://lnkd.in/e6vCzBBV #b2bmarketing #demandgeneration #Olympics

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Watch this snippet of Dr Grace Kite’s conversation with Conor Byrne on That's What I Call Marketing Podcast.   Key takeaways from the conversation:   - 65% of marketers are still using last click attribution in their evaluation - Niche influencers can be powerful💪 - Die hard is a Christmas movie   And so much more. Link in comments to listen today.   🪧Want to be a pro with numbers and use them to get action? Our course Data Works starts this week week on 23rd April. There's still time to sign up in our induction week, follow link in comments to book now. If you have any questions or for group bookings email Imogen Howard via [email protected]. If you’re interested in using econometrics drop Dr Grace Kite a message

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Without the right Martech tools and a robust and consistent email marketing strategy, you're just guessing on what your database wants to see in their inbox (and are likely getting it wrong). In our latest blog, we unpack the tech stack organisations need to enable a email marketing strategy that provides value to prospects and customers, nurturing and delighting them on the path to brand advocacy. If you want to know the email marketing tool that enables the smoothest A/B testing and personalisation, read our latest blog here: https://hubs.ly/Q02z5c290 #emailmarketing #marketing #digitalmarketing #martech #abtest

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