David Sealey

Connecting B2B & B2B2C brand to the sales funnel is typically disconnected and inconsistent. We’ve built a Go-to-Market Operating System (GtM OS) with category driver analysis (to see what messages work for your buyers and against your competitors) and an AI assistant to accelerate speed to market - fueling sales enablement and campaign assets alike. 40+ in the bag. Would not be selling if they didn’t work. Say 👋.

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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If you are in Channel Marketing is your organisation in step with you? We lift the lid on what is really happening in the world of Channel Marketing... Check out our Partner Marketing Insights channel edition, where four industry-leading Channel Marketers share their top trends and predictions. Click here to learn from your peers: https://lnkd.in/eysaNZX2 #channelmarketing #partnermarketing #channelinsights #channel Darci Evanish

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjPSP0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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Are you struggling with marketing metrics? You’re not alone. The latest blog from The Marketing Centre explores the key challenges UK SMEs face with understanding and utilising marketing metrics effectively. With insights from Fractional Marketing Director, Lindsay Ball, discover how to map your customer journey and pinpoint the metrics that truly matter. Learn actionable strategies that have helped businesses overcome obstacles and drive growth. Don’t let metrics overwhelm you—read the full blog to unlock the potential of your marketing data! https://hubs.la/Q02WjWlP0 #MarketingMetrics #BusinessGrowth #MarketingStrategy

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Something that may just pique your interest..... Are You Ready To Scale? Take the ScaleX Insights Assessment—a quick free tool to help identify any barriers to scaling and generate a personalised report and advice -  https://lnkd.in/eprumC-d #doingitdifferently #scale #scaleup #businessowners

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The partnership between Hewlett Packard Enterprise and National Cloud UK is going from strength to strength, bringing an enqueue range of data sovereign services to our joint customers.

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Direct response advertising is a type of marketing designed to get an instant response by encouraging people to take a specific action. Read our latest article to understand whether DR advertising could be a good fit for your business. https://lnkd.in/dRzpx7M #DirectResponse #Advertising #LeadGeneration

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Key trends shaping email performance in 2024. The DMA (Data & Marketing Association) UK Benchmarking report is now out. And for the first time launched with a summary and context of findings from Ian Gibbs as well as a really interesting panel discussion. ▶ B2B delivery rates have plummeted ▶ Open rates have a 'new normal' average with the impact of Apple's MPP ▶ B2C click rates have increased with utilities showing a significant spike As a member of the research hub for the Email Council, it's great to see this work published - and always nice to see your considerations agreed with by fellow members. To get a copy of the report go to dma(dot)org(dot)uk/research _________ 📧 Email is easy. Great email isn't 🏆 I help double CRM performance for brands (and their agencies) YoY ✔ Follow me to find out how

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In an ever-changing and more privacy-centric digital landscape, impending updates mean it's now more important than ever to ensure you have an effective measurement strategy in place 📊. Join us later this month for our 'Cookieless tracking and measuring effectively in a GDPR landscape' event, including interesting discussions, practical workshops, actionable insights and valuable networking opportunities to help find the best option for your business. 👉 The importance of gathering first-party data and handling privacy consent to your advantage in a new connected world. 👉 Discussions on cookieless and server-side tracking, and how to measure activity accurately in a GDPR landscape. 👉 Exploring exactly what cookieless tracking is, how it can be leveraged, and some of the most common solutions that we utilise in our work. Find more details and sign up here: https://lnkd.in/eADSNNz9 📍Northern Quarter, Manchester 🗓️ Tuesday 25th June ⏰ 1pm We hope to see you there. #analytics #digitalanalytics #gdpr #measurement #digitalmarketing #digitaladvertising #digital

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Traditional B2B Sales Experience: Manager to Sales Rep: "What are you working on?" Sales Rep: "Oh, I'm just doing some prospect research here on LinkedIn." Manager: "Ok." Sales Rep: "Yes, I've spent the last two hours building a list of 10 people to contact. I know they went to university at Oxford, so I'll work this into my pitch. I'm sure this will make the difference." Manager: "When are you making calls?" Sales Rep: "What I like to do is a multi-channel approach. First, I'll like their posts, then a day later I'll follow them. After that, I'll send them an email, then connect with them the next day, and then send another email..." Manager: "What about just picking up the phone and calling them?" This is the antithesis of what the Lead Gen Department is. A sales rep like this wouldn’t last a day here. They would either be making calls or wasting another company’s time and money. But they won’t be wasting our clients’ money. Put simply, our clients want results. It’s amazing what can happen when you throw out all the "multi-channel garbage" and just pick up the phone to have a real conversation with a decision-maker. Of course, we use LinkedIn and email too, but far too much attention is given to all these different touchpoints. In my opinion, just pick up the phone and call. When you have professional, experienced team members, you can cut through all this noise with a quick call.

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Shock news for MSPs. This marketing strategist doesn't think you need to refresh your positioning regularly. Is Martin Bailie talking himself out of a job? Have a quick listen to find out! Watch our short clip below or you can listen to the full podcast here>> https://bit.ly/3zpfGqS #b2bmarketing #mspmarketing #b2b #b2bgrowth #marketing #b2bbranding #b2bstrategy #b2bleadgeneration #b2bvideo #msp #B2Bmarketingbites

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Digital Transformation Q&A with Cloud Gateway 🔊 Relive the excitement of Passion Digital's latest breakfast event, where we brought together 30 top UK marketing minds, including our esteemed client Cloud Gateway! We're excited to share the highly valuable insights and discussions from this exclusive Q&A. A special thanks to Cloud Gateway for their in-depth exploration of the client perspective on our panel. Key takeaways from the event include: 🔑 Maturing Your Digital Ecosystem: Discover strategies to streamline processes, boost efficiency, and unlock business growth. 💡 Essential Marketing Technologies: Learn the crucial technologies needed for digital marketing success from industry experts. 🌐 Building a Digital Culture: Gain valuable insights on fostering a company-wide embrace of digital transformation. 📹 This video is a must-watch for any marketer aiming to stay ahead of the curve. #DigitalTransformation #MarketingTechnology #BusinessGrowth

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Are you running a blended #abm strategy? Take a look at this to compare your approach.

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Calculating your Total Addressable Market (TAM), is not just a numbers game! Particularly in an Account-Based Marketing programme it's much more about excluding accounts as it is about including them. This is the backbone of your ABM campaigns, aligning Sales & Marketing to focus in on the right accounts to invest time and effort in. In the latest episode of ABM under the Hood podcast, Jack Rawlings and I got into the topic and discussed how to approach defining your TAM and using it to guide your account selection process. Learn more in the comments below 👇 #ABM #AccountBasedMarketing #B2BMarketing

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How is AI going to change performance marketing? Jon Quinton at Overdrive Digital Ltd explains how it already has. But a balance is needed to steer the machine learning and AI. #performancemarketing #ppc #facebookads

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Simply put - the AI Adoption Accelerator will give you access to experts to help you define your strategy. From the majority of my conversations to date, the feeling is that businesses want access to the AI brainpower that the big companies are getting, so they can follow in their footsteps and not get left behind. This is a free 12 week accelerator - application deadline 31st May.

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In today’s fast-paced world, businesses thrive on effective communication. At Mailings Direct, our state-of-the-art direct mail solutions don’t just deliver messages—they build relationships. From dental practices to retailers, our award-winning personalised campaigns ensure that every mail piece counts. 🌐Imagine integrating direct mail with your digital strategies seamlessly. Reach new heights with our expert touch—and remember, with each mail sent, a tree is planted. Let’s connect and take your marketing campaign to the next level! #DirectMailSolutions #SustainableBusiness

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