Dilsharn Basnayake

Dilsharn Basnayake

Helping businesses scale through SkilledSearch I MBA

Birmingham, England, United Kingdom
2K followers 500+ connections

About

A seasoned Marketing Strategy and Business Development executive, with a foundation in Business Analysis with over 7 years of experience in driving Digital Transformation initiatives. As a founding member of multiple organizations, I've been a part of delivering digital solutions valued between $10,000 and $2 million for multinational companies across the IT, Hospitality, Fintech, and Blockchain sectors.

My approach leverages agile methodologies and creative thinking principles to accelerate business growth and innovation.

Contributions

Activity

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Experience

  • Skilledsearchuk Graphic

    Chief Business Development Officer

    Skilledsearchuk

    - Present 1 year 10 months

    London, England, United Kingdom

    Visit us on https://www.skilledsearch.co.uk/

  • ZILLIONe Graphic

    Business Consultant

    ZILLIONe

    - 2 years 10 months

    Colombo, Sri Lanka

    Analysed gaps in Business Development and Sales processes within key Microsoft offerings, while creating workshop material, which was used in upselling Microsoft solutions to 2 Large MNCs within the apparel industry

  • Omnicom Media Group Sri Lanka Graphic

    Head of Digital Services

    Omnicom Media Group Sri Lanka

    - 1 year 3 months

    Colombo, Western Province, Sri Lanka

    Youngest Management team member, overseeing 2 Teams, who was solely responsible for the fastest growing Strategic Business Unit. Achievements included converting 3 clients, bringing 18% growth in revenue.

  • Island Influencer Graphic

    Business Development Consultant

    Island Influencer

    - 8 months

    Colombo, Western, Sri Lanka

    Island Influencer provides a seamless canvas for brands to reach out to the right consumers by leveraging the power of influencer marketing. Our work is grounded into 5 core building blocks that fuels Island Influencer to meet the needs of both Brand and Influencer in a single platform with intuitive dashboards and performance metrics to achieve your goals, effortlessly.

  • X Digital Solutions Graphic

    Strategy & Business Development Lead

    X Digital Solutions

    - 2 years 5 months

    Colombo, Sri Lanka

    As a founding member of the boutique Digital Transformation Agency specialising in Strategy, Web Development, and Digital Marketing for Fintech, Healthcare, Travel & Tourism, and Leisure Industries, 80+ prospective clients were single-handedly canvassed while developing and delivering pitches along with multi-disciplinary teams, which led to a 12% conversion

  • Sri Lanka Broadcasting Corporation Graphic

    Consultant

    Sri Lanka Broadcasting Corporation

    - 1 year 1 month

    Colombo, Sri Lanka

    Provided strategic input on accelerating growth in digital media, workflow automation, and digitisation.

    Key Achievements

    -.Successfully evaluated digital marketing channels and provided an overarching digital strategy with the use of the Growth Marketing Funnel, while reducing future digital spending by 28%
    - Introduced ROI-based digital broadcasting strategies to drive organisational revenue created through digital media.

  • Virtusa Graphic

    Associate Consultant

    Virtusa

    - 11 months

    Sri Lanka

    Managed a team of 3 Business Analysts overlooking multiple internal global applications, including Application Lifecycle Management tools, Global Time Entry and Revenue Forecasting systems. 10+ critical business requirements involving functionality and design updates for the above applications were successfully deployed within strict delivery deadlines , while being appointed as a Functional Consultant for the Oracle Fusion ERP implementation valued at USD 2,000,000.

    Key…

    Managed a team of 3 Business Analysts overlooking multiple internal global applications, including Application Lifecycle Management tools, Global Time Entry and Revenue Forecasting systems. 10+ critical business requirements involving functionality and design updates for the above applications were successfully deployed within strict delivery deadlines , while being appointed as a Functional Consultant for the Oracle Fusion ERP implementation valued at USD 2,000,000.

    Key Highlights

    • Steered all communication between 6 global stakeholders from countries such as USA, Sweden, Singapore and India
    • Documented business requirement with an approval rating of over 94%, while consequently providing requirements briefings to large Development and Quality Assurance teams of over 30 team members
    • Led User Acceptance Testing for finalised platform upgrades and maintained an approval rate of over 90%
    • Mentored 2 junior Business Analysts and provided them mentorship and guidance throughout their first quarter

  • 99X Technology Graphic

    CEO Apprentice

    99X Technology

    - 1 year

    65, Walukarama Rd, Colombo 5

    Played the role of Business Analyst to the CEO, which included assisting the due diligence process of internal investments of over USD 100,000, which involved working with internal teams such as Marketing, Finance and Business Development.

  • Virtusa Graphic

    International Summer Intern

    Virtusa

    - 2 months

    Sri Lanka

    Creation and presentation of an upcoming product suite proposal offered to Virtusa clients. The panel of judges included the C level executives of the companies responsible for organising the internship programme, such as Virtusa, Uniliver and Citi Bank in Sri Lanka

    Played a leading role in organising “The Briefcase project” in partnership with the American Chamber of Commerce, a charity Cocktail and Auction fundraiser targeting the corporate heads of Sri Lanka. The profit from the event…

    Creation and presentation of an upcoming product suite proposal offered to Virtusa clients. The panel of judges included the C level executives of the companies responsible for organising the internship programme, such as Virtusa, Uniliver and Citi Bank in Sri Lanka

    Played a leading role in organising “The Briefcase project” in partnership with the American Chamber of Commerce, a charity Cocktail and Auction fundraiser targeting the corporate heads of Sri Lanka. The profit from the event was used to improve the education facilities for children in the Uva Province, Sri Lanka.

  • Dialog Axiata PLC Graphic

    Marketing Intern

    Dialog Axiata PLC

    - 3 months

    Sri Lanka

    Worked on advertising campaigns to build on the brand image and create awareness. Strategies ranged from posters to events undertaken by the group marketing department. Focus was given to improving CRM techniques.

  • Nations Trust Bank PLC Graphic

    Intern

    Nations Trust Bank PLC

    - 2 months

    Sri Lanka

    Managed and preserved customer relationships by communicating directly with the customers in order to cater to their needs.

    Produced a detailed research and analysis on how retail banking worked. The case study produced solutions on how the bank can improve in different retail banking sectors such as in Private Banking and Business Banking.

Education

  • Aston University Graphic

    Aston University

    Master of Business Administration - MBA Strategy

    -

  • Aston University Graphic

    Aston University

    Bachelor of Science (B.Sc.) in Business and Management Economics and Marketing 2:1

    -

    Activities and Societies: Aston Sri Lankan Society, Aston Hindu Society, Aston Cricket

  • Gateway College

    Business/Commerce, General

    -

    Activities and Societies: Interact Club

  • D.S.Senanayake College

    -

    -

    Activities and Societies: Red Cross Society, Archives Society, Interact club, Cricket

Volunteer Experience

Languages

  • English

    Full professional proficiency

  • Sinhalese

    Native or bilingual proficiency

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