About
With over 9 years of experience, my journey as Head of Business Development in EMEA at…
Services
Articles by Graham
Contributions
-
How do you identify and address the root causes of retail sales problems and challenges?
Identifying the root cause of retail sales is achieved by using an intelligent guided selling engine by using Ai ML predictive analytics. This works in modern and traditional trade using POS, order and supply chain, demographic and geographic data. It enables brand owners to provide customized recommendations to their field teams using all the data signals available in the channel. The intelligent guided selling engine identifies the right store to focus on and calculates the highest size of prize opportunities in-store and measure the impact of all sales interventions. Advanced mobile retail execution Apps with intelligent guided selling will address the root cause of underperformance by SKU by store and improve sales.
-
What is the best approach for retailers to use merchandising tools to increase sales?
In my experience interactive merchandising is best suited to brand owners who use specialized mobile applications such as interactive shelf to rapidly use image recognition to identify SKU facings, on shelf availability, out of stocks and share of shelf. This valuable data can be used by the merchandiser to interact with the shelf and measure compliance and take further actions to improve availability of their products. Often referred to as "Perfect Store" optimization. Stores that have been merchandised by mobile retail execution solutions are most likely to have the right product at the right time for the consumer and this improves sales both for the retailer and the brand owner.
Activity
-
Receive payments and create invoices with ease using the StayinFront Van Sales® solution. Ensure your Van Sales team maximizes sales every day…
Receive payments and create invoices with ease using the StayinFront Van Sales® solution. Ensure your Van Sales team maximizes sales every day…
Liked by Graham Edmonstone
-
🔝Carlsberg Group named European Pepsi Bottler of the Year 2024 A proud moment for Carlsberg Group, as we have been awarded European Pepsi Bottler…
🔝Carlsberg Group named European Pepsi Bottler of the Year 2024 A proud moment for Carlsberg Group, as we have been awarded European Pepsi Bottler…
Liked by Graham Edmonstone
-
PepsiCo has announced a definitive agreement to acquire poppi, a rapidly growing prebiotic soda brand, for approximately $1.95 billion. This…
PepsiCo has announced a definitive agreement to acquire poppi, a rapidly growing prebiotic soda brand, for approximately $1.95 billion. This…
Liked by Graham Edmonstone
Experience
Publications
-
StayinFront announces the latest release of its award-winning retail execution solution, StayinFront TouchCG® version 12.39.
StayinFront
StayinFront announces the latest release of its award-winning retail execution solution, StayinFront TouchCG® version 12.39.
Languages
-
English
Native or bilingual proficiency
Recommendations received
1 person has recommended Graham
Join now to viewMore activity by Graham
-
🥪💥🥪💥🥪THEY'RE BACK!🥪💥🥪💥🥪 We've brought back our iconic Heinz Tomato Ketchup and Lea & Perrins Worcester Sauce flavours (and not just in…
🥪💥🥪💥🥪THEY'RE BACK!🥪💥🥪💥🥪 We've brought back our iconic Heinz Tomato Ketchup and Lea & Perrins Worcester Sauce flavours (and not just in…
Liked by Graham Edmonstone
-
Food For Now is all set for Vendex! 🎉 Join us at Stand 43/44 in Milton Keynes to explore our fantastic range — proudly showcasing our brand family,…
Food For Now is all set for Vendex! 🎉 Join us at Stand 43/44 in Milton Keynes to explore our fantastic range — proudly showcasing our brand family,…
Liked by Graham Edmonstone
-
Top beverage companies use StayinFront’s Retail Optimization Platform to maximize growth, leveraging AI and machine learning to optimize every store…
Top beverage companies use StayinFront’s Retail Optimization Platform to maximize growth, leveraging AI and machine learning to optimize every store…
Liked by Graham Edmonstone
-
Coke or Pepsi? Enter the ‘better for you soda’ grudge match between these age old rivals. What’s most interesting is we get to see two different…
Coke or Pepsi? Enter the ‘better for you soda’ grudge match between these age old rivals. What’s most interesting is we get to see two different…
Liked by Graham Edmonstone
-
With StayinFront’s flexible, configurable technology, beverage companies like PepsiCo can guide field teams to the right stores to do the right…
With StayinFront’s flexible, configurable technology, beverage companies like PepsiCo can guide field teams to the right stores to do the right…
Shared by Graham Edmonstone
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Graham Edmonstone
2 others named Graham Edmonstone are on LinkedIn
See others named Graham Edmonstone