Ben Eddine Ajenoui

Do you know your SEO market share against your competitors?🤔 In this week’s blog, we reveal the strategies you need to know to determine your market share percentage. From analysing competitor tactics to utilising powerful SEO tools, find out how to optimise your presence in the SERPs and secure a larger market share. Gain a competitive edge by understanding your SEO market share compared to your competitors. https://lnkd.in/eyaQas3V #SEO #OrganicSearch #MarketShare #DigitalMarketing #EcommerceSEO

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Explore the Ultimate Guide to SEO Costs in the UK for 2024. In this article, we've outlined: 1. Different pricing models 2. Types of SEO providers 3. What to expect if you are on a lower or a higher budget https://lnkd.in/dMgY7v5S

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LINKS DO MATTER and how you use them / get them matters as well as SIMULTANEOUS changes to brand demand. We've been testing a few different sources for links whilst running some experiments by leveraging brand awareness via other channels. We've been testing a few link sources alongside digital PR campaigns. We've used Serpzilla and Search Intelligence Ltd for campaigns alongside our own SEO testing and query counting process. We found really good links on SERPZILLA saving us the usual outreach headaches. Link in comments. Here's what we've done: 1. We performed an SEO audit for a client SEO Audits IO 2. We got the client to sign up to SEO Stack 3. We did the audit and listed all the work to be done in SEO stack 4. The client asked us to run the SEO and take over, so we executed the campaign 5. We used Serpzilla to build links to specific pages on the domain, we shaped the anchors and internal link anchors 6. We had ran a campaign with Search Intelligence Ltd for digital PR for the root domain 7. We leveraged digital PR and some social spend to drive up brand search volume - this took a while but we increased brand search impressions, variants and google trends for brand 8. We ran various SEO tests whilst maintaining brand and link acquisition campaigns - we focused on driving up query counts for key start of funnel pages 9. As long-tail traffic grew, we did some split testing with navigation changes, footer changes, anchor changes, title CTR improvements, expanded structured data and more 10. We did a content clean up, we didn;t change a lot, the content was good, had good engagement, we did some bolstering of content, improved internal links, added FAQS from AlsoAsked and used markup INITIALLY, there was a bit of lag before anything moved - query counts gave the client insight into page weight movement so they knew there would be a time delay. One interesting aspect was just how much importance brand DOES play a part in ranking. Mark Williams-Cook covered this to a degree in his "Improving your SEO with conceptual models" presentation (link in comments). For example - IF you are building links, but your brand just doesn't have any real verifiable establishment - you lose out on a key point of trust which may lessen the impact of link building exercises. Ticking all the boxes in your SEO strategy is KEY - if you miss out something important such as brand - it can undo the benefit from links, content quality improvements or bosltered E-E-A-T etc. Anyhow - a happy client. Note, growth is NOT I repeat NOT inclusive of blogs. #seo #seo2025

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💡 Maximize Your PPC Budget & Google Ads Conversions! 💡 Small business owners, are you ready to stretch your marketing dollars and increase conversions? This guide covers actionable strategies for optimizing your Google Ads campaigns, from setting realistic budgets to choosing the right bidding strategies. Learn how to research keywords effectively, cut wasteful spending, and craft compelling ad copy that drives results! Start maximizing your ROI and making every dollar count with these proven PPC strategies! 🚀 👉 Ready to optimize your campaigns? Learn more now! https://lnkd.in/gMsajK7j

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Previously being a marketing director, knowing your market share and size of your total addressable market (TAM), filtered to actual not a wide assumption is key to your business success. Before you segment and create consumer target areas/attitudes and behaviours you have to know what you are dealing with. Going to narrow, you will hit the ceiling quickly. Too mass and broad... A lot of brand building involved and channel marketing to get cut through in the mass market and into memory structures for funnel activity based on lead time to purchase. Every pitch process we enter we focus on the share of search and share of market. Using models pioneered by binet and fields adapted for the online channel. Knowing the positioning of the brand segmented into their market based on the primary channel customer drivers needs to be analysed carefully so we know where there is room to grow, ceiling (need to attract new customers) and gaps. We recently grew one of our household name retail brand clients category share of search in Q4 by 6% YOY in a very competitive market. Equating the share growth to a YOY revenue growth of 15.4%.

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It’s time to settle a debate: do blog posts actually improve your SEO performance? We’re exploring the relevance of blog posts in relation to SEO, plus some top blogging tips, in our latest article. Click below to read … https://lnkd.in/etdeU46B #seostrategy #blogposts #blogsforseo #bristolseoagency #bristolseo

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Do nofollow links on pages that get traffic have SEO value? Of course they do! One interesting discussion point on yesterday’s webinar from Rand Fishkin, Michael King and Joy Hawkins was exactly this. I’ve said for a LONG time that we’ve seen plenty of evidence through our digital PR work at Digitaloft that nofollow links from press publications (in other words, from pages that get traffic from the sites popularity or reader base) have a positive impact on rankings. If a link comes from an authoritative press publication, there’s plenty of signals to indicate a nofollow link should pass PageRank: 👉 Page traffic (from Chrome, it seems) 👉 Site authority 👉 Homepage PageRank 👉 Site trust signals There will be more, too. It shouldn’t be difficult for Google to figure out that a nofollow link is actually coming from a trusted source. Especially when we see reference to ‘trusted sources’ for links in the leaked documents. We know that nofollow has been a hint, not a directive, for a few years now. And last week’s leaked documentation and info from Rand and Mike just further back this up. So why do people still obsess over whether a link is followed or nofollow when it’s coming from a trusted source and a page that gets clicked?! 🤯 Let’s focus our efforts on earning links from relevant and authoritative sources. They’re what impact rankings. What’s your thoughts on whether nofollow links earned with PR can be impactful? Would love your thoughts Carrie Rose, Beth Nunnington, Fery Kaszoni, Shai Aharony, Luke Cope, Jane Hunt!

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Securing high-quality backlinks for your website may seem impossible, but our approach ensures success every time ✨ Discover the secrets behind securing links from high DR publications in our latest free guide! Get your copy 👉 bit.ly/3Sa6Raq #seoagency #linkbuilding

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Looking to unpick your broken links and understand the impact they have on SEO? 🔗 Well our Digital PR Exec, Dayne Whillis, dives into the nitty gritty of how they can affect your SEO performance, as well as providing some handy tips to get on top of those pesky broken links. 👉Up your game: https://lnkd.in/gCuPbr6G ✏️ Dayne Whillis #seotips #onsiteSEO #marketingstrategy

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With only 1 day to go before he's a panellist on our agency efficiency & growth webinar (link in comments), Charlie Whitworth shares his top 10 awesome ways to use Sitebulb to enhance your SEO audits💡 Are YOU doing all 10 of them?? 👇 https://lnkd.in/e8eE-fMX #technicalseo #websiteauditing #seotools #seotips

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Backlinks vs. Internal Links 🔗 ? It shouldn't be a competition. Backlinks are like votes of confidence from other sites, while internal links connect your web pages for easier navigation. Both are essential for a successful SEO strategy. How are you managing your links? If you need some help, our flexible SEO consultancy service might be perfect for you. It's a bit of back-up that will help steer you in the right direction. Check out the details below. https://lnkd.in/e5krVA_V #Backlinks #InternalLinks #MarketingStrategy

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One of the most commonly sought-after links from clients is from a Lad Bible publication. Publishers rely on traffic for revenue. Look at this job advert I spotted yesterday: basic SEO knowledge is a requirement. They want stories that will get traffic. So, if you want to land a link on their sites for your clients, you need to send them stories that will HELP THEM GET TRAFFIC. Don't just think about your client; think of a story that your target publications will want to cover too.

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$277,760 more sales in the last three months I've been working with this client for around 18 months and revised their previously stagnant SEO strategy. Here are the four biggest levers we pulled: 👉 Optimised collection pages - updated page titles, improved their existing content and internal links between collection pages. 👉 Created genuinely helpful pain-point content for their audience (1/week cadence). People are now finding their product as a solution to their problems. 👉 Leveraged digital-PR to build highly authoritative & relevant links. They've added around 130 links over the past 12 months. 👉 Built out more content on product pages, added FAQs, collected (A LOT of) reviews and added structured data. We've also helped DOUBLED their email list through content upgrades too, with their email channel now driving 600% more revenue than last year. I love it when SEO helps out other channels too.

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Why you need SEO - Social sizing - Crazy canonicals | The Filter This week’s episode comes to you from sunny Norwich! Sign up for The Filter here - https://lnkd.in/ezyZ-9Sg

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