Neil Michael

“Manual lead scoring and qualification are prone to subjectivity and inconsistencies due to variations in individual interpretations and biases.” - Carlo via @ABM Hero https://zurl.co/x0Mc #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

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This is great. Because the proposition is somehow magical — it’s a complicated thing, with lots of words and concepts people don’t even want to hear. It makes our (my) heads hurt. But this is very simply said: connect knowledge, make it easy to access, and your business will be transformed. Because these are problems every client I’ve ever talked to has, but they never know how to solve. How do I connect these pipes? Whose problem is it? Where do I start? What if insights from different data sets disagree? Because the team responsible for solving these problems and delivering these solutions is plain awesome. Human, fun, experts. Data magicians who speak the same language as you and me and can crack a joke in between. This is fucking great. Can’t wait to work more with you Matthew and Tom!

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“It’s better to have a loose estimate of the right thing than a precise estimate of the wrong thing.” – Pleo CMO, James Keating on attribution in B2B 📊 In years gone by, B2B marketers were hampered by their fixation on the ‘holy grail’ of attribution. Thankfully today, times have changed, and we understand it’s just a piece of the B2B growth equation. ‘Attribution wars’ are a surefire way to create friction between teams. The key is to look at how teams across your go-to-market strategy can work to aligned goals and drive sustainable long-term growth. In James’ words, “Attribution isn’t a perfect science. You can just get better at it and iterate on it.” Instead, we should use approaches like marketing mix modelling to understand what engages prospects and what gets them to convert. That’s how B2B businesses can stay ahead amid an ever-changing landscape. 📺 Check out what else James and our VP Global Service Innovation, Jon Clarke had to say by catching the on-demand video below! https://lnkd.in/evMnw7Q3 #TransmissionB2B #GTMStrategy #B2BMarketing | B2B Marketing

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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Dive into our report on Consumer Duty impacts for marketers, and learn how to ace customer journey mapping, refine messaging and leave no room for confusion, and understand what drives positive customer outcomes 💪    https://lnkd.in/eQuFFpyV Simon Warsop Alex Murphy Matthew McGillicuddy

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🚨This Wednesday🚨 Join John Steinert from TechTarget and Greg Anderson from Enterprise Strategy Group as they uncover which content a given buying group requires and how to help ABM teams deliver exactly that 🎯 Using real-world examples, they’ll explore: ✅ insights into buying teams ✅ proven content types for specific use cases ✅ blind spots that many teams fail to address before they go live. These tips are sure to fortify your ABM content foundation so you’ll be able to improve what you’re already doing and strengthen new programming from the start! Register here & save your spot: https://bit.ly/3AqNZyX

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🚨This Wednesday🚨 Join John Steinert from TechTarget and Greg Anderson from Enterprise Strategy Group as they uncover which content a given buying group requires and how to help ABM teams deliver exactly that 🎯 Using real-world examples, they’ll explore: ✅ insights into buying teams ✅ proven content types for specific use cases ✅ blind spots that many teams fail to address before they go live. These tips are sure to fortify your ABM content foundation so you’ll be able to improve what you’re already doing and strengthen new programming from the start! Register here & save your spot: https://bit.ly/3AqNZyX

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It’s increasingly easy for marketers to misstep if they fail to recognize and adapt to the changing dynamics of the buyer journey. Reggie James and Darren Hughes of Digital Clarity stress the critical need for CMOs and CROs in tech companies to deeply understand how this journey has transformed, and where common pitfalls lie. Have a listen to Reggie James and Darren Hughes on the Perspectives podcast on “Where Marketers Can Go Wrong” Have a listen 🎧 https://lnkd.in/e2Qzgyid #b2b #b2bmarketing #b2bsales #digitalclarity #techmarketing #techsales #saasmarketing #contentmarketing

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/4j2MYhO

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It's time to discover causal modelling… In the final part of his three part series, Kevin Joyner dives into the world of causal modelling, powered by AI, to unlock the true power of your marketing spend Read more in Performance Marketing World 👇 https://lnkd.in/e7akkQg7

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Publishers looking to become market leaders should be looking to grow per-account value and increase the likelihood of renewal for high-value subscription consumers. If you sell information to a business audience, retaining your subscribers is integral to consistent recurring revenue. 
 But how can analyst firms optimise high-value subscription renewals? Download the free best-practice guide for insights on how analyst research firms have implemented these 6 key strategies to boost their renewal rates: https://hubs.li/Q02Pjqb_0

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How B2B Leaders Are Planning and Managing Investments Marketing leaders are up against it right now – a Gartner survey earlier this year found that 71% of CMOs believed they lacked sufficient budget to fully execute their strategy. At the same time, there appears to be a sense of cautious optimism looking forward, especially in the B2B space. In LinkedIn’s 2023 B2B Marketing Benchmark, two-thirds of respondents said they expect their budgets to increase in the year ahead. 

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Amid tight budgets, talent concerns and disruption, CMOs focus on marketing organization and operations alignment. Follow the 5 core areas of responsibility to ensure an operationally efficient marketing org: https://gtnr.it/3OV3aEr #GartnerMKTG #CMO #Marketing

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Amid tight budgets, talent concerns and disruption, CMOs focus on marketing organization and operations alignment. Follow the 5 core areas of responsibility to ensure an operationally efficient marketing org: https://gtnr.it/3OV3aEr #GartnerMKTG #CMO #Marketing

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