Paul Boag

Paul Boag

Blandford Forum, England, United Kingdom
8K followers 500+ connections

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About

I Support Design Leaders and UX Champions Achieve Their Goals

With over 30 years…

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Activity

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Experience

  • Boagworks Graphic

    Boagworks

    Dorset

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    Alton, Hampshire, United Kingdom

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Education

Volunteer Experience

  • UK Fundraising and Promotion

    bethesda-project.org

    - Present 8 years 8 months

    Education

    Following a visit to a small local charity in rural India that helps young girls escape poverty through education, I took on a more active role than simply supporting them financially.

    I currently manage their UK fundraising and marketing. That includes running their website and social media presence. I also speak on their behalf at UK events and donate a significant proportion of Boagworks Ltd profits to support their work.

Publications

  • Click! Encouraging Clicks without Shady Tricks

    Smashing Magazine

    The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

    However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social…

    The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate users into handing over personal data or make a purchase. Jump to table of contents.

    However, these manipulative techniques come with hidden costs in customer service, maintenance, support, return processing fees, and social media backlash. They cost a fortune and hurt business irrevocably. Download a free PDF sample (17.3 MB) (ePUB, Kindle).

    How, then, do we encourage users to act? If dark patterns are not the answer, then what is? How do we increase clicks without shady tricks? These are the questions that Click! answers.

    In the book, you’ll learn how to:
    - measure conversion effectively
    - build a user-centric sales funnel
    - address objections and reduce risks
    - build trust and overcome skepticism
    - persuade people well without alienating them
    - boost business KPIs sustainably
    - apply quick wins to help business today
    - establish long-term strategy for better conversion.

    See publication

  • User Experience Revolution

    Smashing Media

    Many companies try to create a great experience for customers. However, few are willing to make the changes required to deliver on that promise. In fact, most companies don’t even realize how bad their experience can be. This is why I wrote the “User Experience Revolution,” a practical battle plan for placing the user at the heart of your business.

    See publication

  • Digital Adaptation

    Smashing Magazine

    Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.

    The book will help traditional businesses and organizations to overcome their legacy, and help you…

    Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.

    The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab.

    See publication

  • Building Websites for Return On Investment

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    Building websites for business’ uncovers the secrets of sites that successfully generate real return on investment. This book will enable you to transform your website from an expense to a measurable source of income.

    See publication

  • Client Centric Web Design

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    Other than Internet Explorer, what is the most challenging part of your job? Did you answer clients? If so this ebook and podcast are for you. Discover how to keep your clients happy, maintain your own sanity and produce the most effective websites you have ever built.

    See publication

  • Website Owners Manual

    Manning

    Just because you're responsible for your organisation's web presence doesn't mean you know how to run a website. Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.

    See publication

Projects

  • Allianz shift to online B2C

    Allianz have traditionally sold insurance via brokers and their website has reflected that. However, they are increasingly moving into B2C and asked me to help them refocus their web presence and supporting processes for this new audience.

  • Oxford University UX Team

    I am working with the University of Oxford to plan, build and grow their user experience team.

  • American Cancer Society

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    I am working on building out a retention funnel to increase fundraiser lifetime value after they have completed a fundraising challenge.

  • GivePanel

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    I am currently assisting GivePanel, a charity SaaS application, in developing their long-term product strategy, which includes the integration of artificial intelligence.

  • Auvik Network Management

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    I offer my expertise as a conversion optimization specialist and provide guidance and prototyping services for the development of a new website for this Network Management SaaS company.

  • University of Florida

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    I am currently designing a sizable, new information architecture and content strategy for the HR department at the University of Florida.

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