Pawan Udernani

B2B Brand "Capturing leads is the primary role of my website" Also read... NFP Brand "Securing donations is the primary role of my website" And why not. These are sensible goals and their achievement has a direct impact on cold hard business metrics. However there is a danger of 'website attribution' with this easily quantifiable measure clouding other elements of a brands marketing operation - including other roles that your website can play. Optimise for leads/donations - but don’t bet the whole house on it. Instead augment this goal with classic awareness measures (brand/product/service), customer education and domain authority - and wrap a customised purchase funnel around it to unlock the opportunities that this essential asset can provide B2B & NFP brands. Brew Consulting Shout to Julian Skelly for the great article below. https://lnkd.in/g27ahD_B

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"If AI is the slingshot, then you’re much better off being David." - Nigel Vaz, CEO of Publicis Sapient. Absolutely. A large organization, much like Goliath, with its many layers and complex dynamics, might struggle to be as strategic, bold, and agile as David. But the real magic happens when you explore AI with the right mindset. Here’s a 5-point playbook to unleash your inner David: 1. Think Like a Startup: Break out of the corporate complexity. Take inspiration from Godrej, which has started embracing AI-driven automation in manufacturing, enabling faster product iterations and efficiency. 2. Cut the Red Tape: Streamline decision-making by flattening hierarchies. Look at Hindustan Unilever, where teams are empowered to use AI for market analysis and consumer insights, allowing quicker responses to market trends. 3. Supercharge Your Skills: Make AI literacy a priority. Tata Steel, for example, is investing in AI training programs for its workforce, enabling employees to enhance operational efficiency with AI tools. 4. Go Big on Strategic AI: Focus on AI projects that align with core goals. Maruti Suzuki is utilising AI to optimize its supply chain and production processes, ensuring that AI is directly contributing to its core business objectives. 5. Let Data Lead: Make data your secret weapon. ITC leverages data-driven insights to enhance its agricultural supply chain, ensuring that decisions are informed by real-time data, boosting productivity and reducing waste. With these strategies, even a traditional company can move like David and effectively compete in the AI era. #AI #Innovation #Leadership #DigitalTransformation #Agility

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Delighted to announce the launch of Deloitte's brilliant Digital Consumer Trends research...with brilliant insights into a range of TMT topics. 1. Generative AI Adoption  Is Gen AI reshaping work? Our latest Digital Consumer Trends reveal that over a third of UK professionals are now using generative AI tools. But just how deep does AI integration go in our workplaces? Find out in our DCT report. https://lnkd.in/ezTipp2f  #DigitalConsumerTrendsUK  #DigitalConsumerTrends2024  #DCT2024   

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The Chief Strategy Officer (CSO) in India is no longer just a strategist - they’re a dynamic leader navigating a “permacrisis” world of climate change, digital disruption, geopolitical shifts, and economic uncertainty. Our new report, “Beyond Strategy: The Evolving Role and Success Imperatives for the Chief Strategy Officer in India” - a Kearney Collaboration with the Chief Strategy Officer Forum of the Confederation of Indian Industry (CII) - shows how CSOs have transformed from traditional planners into versatile, “Strategy+” leaders. They must blend visionary thinking with operational precision, drive innovation while maintaining stability, and align diverse stakeholders behind a shared vision. Key takeaways include: * Constant External Pressures: Integrate foresight and leverage mega trends for resilience. * Internal Complexity: Balance short- and long-term goals, challenge the status quo, and gain buy-in without antagonizing stakeholders. * New Capabilities: Employ advanced risk management, scenario planning, and digital tools to orchestrate flexible strategies and high-impact execution. Avinash Nayak Ayush Sharma Priya Banga Shruti Prabhu CII CHIEF STRATEGY OFFICERS FORUM Ramya Mohan A. K. Parameswaran For a deeper look at how today’s CSOs can lead their organizations forward, please see our report.

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Discover three ways companies can unlock value by embedding technology expertise in their boards in a recent article co-authored by #Accenture's Arjun Bedi and Selen Karaca-Griffin. Learn more: https://accntu.re/3XuFDj4 #DigitalTransformation #GenerativeAI

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Now in its 15th year the Deloitte Digital Consumer Trends 2024 has landed with the latest insight on Generative AI, Devices, Networks, Video and more! 🤖 > Generative AI – A third of UK citizens (16-75) have used it but for how long? 📱 > Devices – Smartphone adoption at an all-time high, what about the rest? 📶 > Networks – Broadband satisfaction, what do users think of their connection? 📽 > Video : What has the impact of a crackdown on password sharing been? With a nationally representative sample this is a goldmine of insight into what users are doing and what matters to them in the digital world. https://lnkd.in/eJGKB-bR Deborah Dunne, Giles Warner

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Join our experts Suseel Menon and Ashish Sehdev for Everest Group’s LinkedIn Live session, "Gen AI Unhyped: How It Is Evolving and How to Plan for Success." On September 11, we’ll be exploring the benefits and challenges of implementing gen AI, and its practical uses across different enterprise areas. Register now to save your place: https://okt.to/c7fdiJ #GenAI #Tech #GenAIUnhyped #AI #EmergingTech

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The emergence of CAIO as a leadership position for navigating the complexities and opportunities that AI presents has become a unique dilemma for organizations. On one hand, it helps reduce fragmentation of vision and departmental manpower. On the other, it can often overlap with other leadership responsibilities and lead to resource allocation conflicts. As someone with an outside perspective, I think the biggest benefit of a leading executive in charge is the facilitation of change management. Digital transformations are a difficult undertaking for any business entity. It requires alignment of stakeholders, an ability to navigate organizational politics, and advocacy for AI initiatives. #Leadership #AI #DigitalTransformation #Consultant

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Chief People Officers play a pivotal role in AI transformation, from guiding their teams through the evolving tech landscape to fostering a culture of AI acceptance. In this article, Heidrick & Struggles' Rachel Farley and Sam Burman share actionable steps for CPOs to lead the charge in preparing both leadership and employees for an AI-powered future. Discover how CPOs can drive AI adoption and upskill their workforce for tomorrow’s challenges. Read the full article: https://lnkd.in/gPc26GFg #AI #HR #FutureOfWork #AIAdoption #Leadership #HRTransformation

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For many organizations, including BCG, AI is a CEO agenda topic. In the past 12 months we have continuously facilitated board meetings and executive sessions to build awareness on the opportunities and risks of GenAI. These sessions include discussions on the ethics of AI, including Responsible AI topics, compliance, and regulatory impacts. They also include discussion on enablers such as change management and technology. At BCG we have 30,000+ employees using GenAI apps on a daily basis, worldwide, at all levels. This is a learning journey for all of us. #generativeai

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A good article on GenAI and where it is going to have the maximum impact!!

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Interesting piece on the "6 things every CEO should know about GenAI" covering some fundamentals including how much data is needed, how to identify the right business problems to solve and more. #GenAI #digitaltransformation https://lnkd.in/gR7itDQU

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AI-powered mega processes are transforming the consumer goods industry, breaking down silos and creating unparalleled consumer experiences. The results? Faster innovation, deeper engagement, and agile operations. But we're only just beginning. As these technologies evolve, they'll redefine what's possible for #CPG companies. In a new blog from Accenture’s Oliver Wright, he explores how AI and emerging technologies are revolutionizing the consumer goods value chain. It's not just about optimization anymore – it's a complete reinvention of how businesses operate. Read the blog here: https://accntu.re/4eMdwkW #ValueChain #GenerativeAI #ValueCreation #AIRevolution #TechInnovation

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Thoroughly enjoyed this freewheeling discussion with my dear friend Rajesh Kumar Singh. Hope you will find this podcast useful!

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I am thrilled to announce the launch of Peoplescient's podcast series - Peoplescient Dialogues. At Peoplescient, we believe in the power of meaningful conversations to bring forth great insights and solutions. This podcast series intends to facilitate candid discussions with leaders from diverse backgrounds, exploring professional insights, and life lessons. Our inaugural episode features Mr. Rajesh Kumar Singh, Senior Vice-President at #KPIT. In this episode, Rajesh shares valuable insights from his life choices and unique career transitions from a civil servant to a senior #HR professional, and later, an #entrepreneur. Tune in to our first episode and gain insights from Rajesh Kumar Singh's incredible journey. We hope you like this episode. Stay tuned for more episodes featuring #leaders and their inspiring stories. #Peoplescient #PeoplescientDialogues #Leadership #CareerInsights #HR #Lifelessons #Employment #entrepreneurship #careertransitions #paradigmshifts #podcast #bouncingback #Resilience #growthmindset #HumanResources #Employability #firstjob #job

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WHAT A WEEK! A remarkable immersion in Mumbai with a fantastic and committed group of Unilever senior leaders.    A highly experiential and thought provoking journey towards:   - 🧠 Unlearning linear thinking habits to be able to lean into and lead through complexity  - 👪 Influencing systems for the benefit of the whole  not just the parts that are convenient to focus on - 📈 Bridging the demands of strong short term performance pressures with a more regenerative vision for the future. Or as one leader put it "Delivering the quarter of the year AND the quarter of the century." - 👂 Unlocking new insights through deep listening and curiosity- built from an intent of generosity and humility. Most things are to be discovered still… - 🌎 Creating a Panel of the Future comprised of 6 incredible teenagers  who helped to remind us of our duty to be bold in our decision making and vision to ensure a more just and sustainable future   With huge thanks to Stefan Chojnicki, Louise Lilja, Richard Gorvett, Zoë Arden, Natasha Parekh and the many others who made the magic happen.   #leadership #systemic #sustainability

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Imagine a world where strategy-to-execution happens in under 20 minutes. Not possible? IBM’s Garage Experience (IGX) platform which is used by our IBM Consulting team is set to revolutionise this process - powered through GenAI technologies and our IBM Consulting Advantage platform. And I am excited to share that The Drum recognized #IBM with the silver award in the category Digital Experience: Best GenAI Experience. https://lnkd.in/eCakcDWm Designed to facilitate seamless digital transformation, IGX empowers organisations to identify and develop strategic initiatives, helps accelerate innovation, reduce risks, and align technology with your business strategy for optimal outcomes. How? The tools and AI accelerators our team in their work use are built to be flexible, allowing easy customisation to meet the unique needs of a clients business - with large language models and industry insights infused, this platform can help you identify potential pain points, and recommend solutions broken down into features and user stories. This not only saves time but also ensures that your strategy is executed effectively. Interested to learn more? Connect with Debbie Vavangas, Mohamed Elrefai, PhD and you can checkout more here: https://lnkd.in/eFjqEA8n

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At the recent Fortune Brainstorm AI event, #Accenture’s Muqsit Ashraf outlined strategies to maximize AI ROI: focus on value-driven initiatives, scale quickly, reimagine processes, invest in responsible AI, and secure executive sponsorship. Discover how these steps can drive AI success for your business. https://accntu.re/4e3YEx8 #FortuneAI #GenerativeAI

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Truly transforming marketing, sales, and service requires a bold AI ambition to reimagine the customer journey. It’s about going beyond productivity boosts—with a focus on reshaping processes and inventing new experiences. Our latest research at BCG shows that early movers are those who think big and execute strategically. https://lnkd.in/efMiDt2c   @Bryan Gauch, @Phillip Andersen, @Nick Schneider, @Tyler Eline, and @Matt Ross   #AI #DigitalTransformation #B2BMarketing #SalesGrowth #GenAI

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