Simon Taylor

Must-know advice from top marketers Lianne Norry and Jyoti Patel on leveraging data and analytics throughout the customer lifecycle and finding that golden nugget of customer insight to produce standout creatives. This is an extract from a recent webinar, view the full session here: https://d36.co/1bNTB

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Great chart of VMLs David Sealey on the CDP market comparing Gartner and Forrester. I'd like to emphasize on the point that selecting the right CDP depends on many parameters as different CDPs functionality differs hugely compared to other MarTech. We're here to advice.

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It's time to discover causal modelling… In the final part of his three part series, Kevin Joyner dives into the world of causal modelling, powered by AI, to unlock the true power of your marketing spend Read more in Performance Marketing World 👇 https://lnkd.in/e7akkQg7

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Another reason we need Bayesian models and experiments in marketing mix models...new blog post on a brilliant new paper. https://lnkd.in/e-VCm-8t In 'Your MMM is Broken: Identification of Nonlinear and Time-varying Effects in Marketing Mix Models', Dew et al describe how standard MMMs can conflate diminishing returns and time-varying effects, leading to suboptimal spend recommendations. The paper demonstrates how Bayesian models and experiments can be used to mitigate this issue. Thanks Simon Raper and Karl Weaver for sharing! #BayesianMMM Your MMM is broken pre-print: https://lnkd.in/eJpN9-cY

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Publishers looking to become market leaders should be looking to grow per-account value and increase the likelihood of renewal for high-value subscription consumers. If you sell information to a business audience, retaining your subscribers is integral to consistent recurring revenue. 
 But how can analyst firms optimise high-value subscription renewals? Download the free best-practice guide for insights on how analyst research firms have implemented these 6 key strategies to boost their renewal rates: https://hubs.li/Q02Pjqb_0

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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📊 Data-Driven Decisions: Driving Success in UK Advertising In today's competitive digital landscape, UK businesses face many challenges. Google Ads agencies help interpret vast amounts of data, optimise ad spend, and unlock hidden insights. Gain a strategic edge with data-driven decisions! 🚀 #DigitalMarketing #DataDriven #UKBusiness #GoogleAds #AdvertisingSuccess

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How are agencies leveraging #AI today, and where is there room for improvement? Hear from Merkle's Sunil Rao as he shares his thoughts on the future of #AI on The Drum Network podcast: https://ow.ly/u53F50SfHy3

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Kantar BrandDynamics is receiving important signals from Telco providers... are we seeing a big switch in consumer favourites? 👀 In the last year, newer category entrants, such as Lebara, Asda and SMARTY Mobile, have picked up 3.1% Mental Market Share (otherwise known as Demand Power) at the expense of the bigger players in the category. Established Telco giants need to boost their signal and watch out if consumers continue to swipe left 👈 #telco #telecommunications #BrandTracking #KantarBrandDynamics

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Marketing Cloud’s new eRFM analysis harnesses AI to process and analyse dimensions of customer behaviour. “By combining AI with advanced behavioral insights and smart product recommendations, we’re not just driving email marketing conversions—we’re helping brands build deeper relationships with their customers at scale,” said Ross Andrew Paquette, Maropost Founder and CEO. https://lnkd.in/diMuE6Mj

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Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

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Investment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals https://ow.ly/yuFX50SazpO

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The brilliant James Morrison sharing the headlines of the Laithwaites Wine Medialab Group adam&eveDDB double gold winning IPA (Institute of Practitioners in Advertising) effectiveness award at the Effectiveness Conference 2024. Great debate with simeon duckworth Jo Arden Becky France Jennifer Shaw-Sweet around the topic of ‘Seize what’s starting: the role of experiments’ Headlines from the talk: - many brands are missing an opportunity to run more experiments. - keep asking yourself what the control is. What are you comparing your test result to? - keep the story simple to get wide buy in. - commit to the journey. It will take time. - Experiments create the space to be creative! So be brave! - Use experiments as one part of a holistic measurement learning agenda. - Laithwaites have shown there is no excuse not to make a start, anyone can do it. - Download the paper! Amen! Over many years Medialab Group have established a best in class unified measurement approach and I’m always chuffed to help brands put it into play. Extra legendary status James Morrison for coming on stage holding a Medialab Group branded note book! 😎🙏

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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In this year's State of Martech research, we asked both platform owners and wider stakeholders a series of questions assessing the benefits of #martech adoption and its ability to help increase internal efficiency, improve the customer experience and provide demonstrable ROI. The responses show a consensus in recognising these key benefits, as the data here shows. What does this mean for your martech strategy, and what does it mean for the market? Access the report to find out and learn how marketing leaders are implementing, integrating and investing in martech. Our aim is that the research will help you to:  ⭕ Make the right, sustainable decisions in challenging, fast-moving times; ⭕ Build integrated martech approaches and a simpler Martech Spine©; ⭕ Champion martech within your organisation; ⭕ And show how it demonstrates business impact Download the report now: https://lnkd.in/euPjUpPB

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Bethan Vincent sat down with Mike Lander for the Higgle: The B2B Sales Club podcast 📣 Bethan and Mike had a fascinating discussion that covered a wide range of topics, including: 💲 How 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐱𝐭𝐞𝐧𝐝𝐬 𝐛𝐞𝐲𝐨𝐧𝐝 𝐦𝐞𝐫𝐞 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 to include product, pricing, and place. 📈 Why 𝐝𝐢𝐬𝐭𝐢𝐧𝐠𝐮𝐢𝐬𝐡𝐢𝐧𝐠 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐧𝐝 𝐭𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 is crucial for aligning efforts with business objectives. 🏗️ The importance of 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐬𝐨𝐥𝐢𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 before launching promotional activities. Listen to the podcast below… #b2b #MarketingStrategy https://lnkd.in/dmNC9EKb

“In some ways, it makes sense to integrate much of the marketing stack using a CRM, but if we are aiming for top-of-the-funnel awareness and perception changes — without any contact data — prioritising a CRM may be the wrong choice.” - Mike Maynard via MarTech https://zurl.co/NBi9 #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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