About
Struggling to create digital products your users love? I’m Steve Zebrowski, a UR/UX…
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Articles by Steve
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I was scammed over £30,000
I was scammed over £30,000
In 2017-18 I was looking for an investment opportunity. I’ve always been known to be good with money.
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User Testing
User Testing
What is it? User Testing helps validate the design. The design is tested with real users to find out how well they can…
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What is Expert Review
What is Expert Review
What is it? This is a review of a website/software/app to see where it can be improved with not too much effort. It is…
Activity
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UX is about reducing friction. At Sainsbury’s self-checkouts, I ALWAYS pay by card. Yet, it defaults to cash every single time. It’s 2025. Most…
UX is about reducing friction. At Sainsbury’s self-checkouts, I ALWAYS pay by card. Yet, it defaults to cash every single time. It’s 2025. Most…
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Every year, for as long as I can remember, a 94-year-old family member has gone to the bank, let’s call it Bank M—to withdraw £15,000 in cash. It’s…
Every year, for as long as I can remember, a 94-year-old family member has gone to the bank, let’s call it Bank M—to withdraw £15,000 in cash. It’s…
Liked by Steve Zebrowski🚀
Experience
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Education
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Cranfield University
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Won a number of awards for medical packaging design and designs for PDAs with operating system and packaging.
Licenses & Certifications
Courses
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Core 6 Sigma
Green Belt
Projects
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REDESIGN OF SOLICITORS REGULATION AUTHORITY SYSTEMS
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BUSINESS CHALLENGE
Solicitors Regulation Authority are the UK’s governing body for Solicitors and legal firms. They manage any complaints from the public of any bad practice and allow solicitors and legal firms to register as practising professionals. They have internal systems that need to communicate with a web portal for their clients. The internal systems are used by different parts of the business specialising in specific areas. Often there can be cases that have information spread…BUSINESS CHALLENGE
Solicitors Regulation Authority are the UK’s governing body for Solicitors and legal firms. They manage any complaints from the public of any bad practice and allow solicitors and legal firms to register as practising professionals. They have internal systems that need to communicate with a web portal for their clients. The internal systems are used by different parts of the business specialising in specific areas. Often there can be cases that have information spread across different areas and are updated by different people over time. The requirement was to design a much easier system to use that can contain all data from different areas of the organisation allowing the correct user to gain the right information reducing errors and saving time finding correct information.
TASKS ASSOCIATED
I was responsible for the complete end to end UX from research to design and user testing working with real users internal and external and stakeholders at all levels.
RESULTS & METRICS
· Internal systems needed little training to learn.
· User testing showed that the system was much easier to use and reduced the time in finding specific information by up to 80%.
· Added functionality gave users the ability to perform tasks that were originally done on paper.
· External and internal profiles looked the same for more efficient customer support.
· Reduction in external calls coming into customer support centre by 86%. -
PETS AT HOME – UPDATING AND MAKING THE VIP REGISTRATION FORM MORE RESPONSIVE
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See projectBUSINESS CHALLENGE
The VIP registration form and section needed updating and making more responsive.
TASKS ASSOCIATED
· I gathered requirements from Account Directors and simplified the workflow for registration. I sketched concepts showing the kind of UI elements I recommended to use that work on different mobile platforms and presented the ideas.
· I produced the wireframes and made an interactive demo for Guerrilla testing with users.
· For the user…BUSINESS CHALLENGE
The VIP registration form and section needed updating and making more responsive.
TASKS ASSOCIATED
· I gathered requirements from Account Directors and simplified the workflow for registration. I sketched concepts showing the kind of UI elements I recommended to use that work on different mobile platforms and presented the ideas.
· I produced the wireframes and made an interactive demo for Guerrilla testing with users.
· For the user testing, I produced a protocol to see how existing users and new users would find the proposed redesign of the registration form and the new VIP section.
· The results were very positive with all tasks found to be very easy to perform. Each user was asked at the end of each session the 10 System Usability Score questions. The result was 93%.
· This meant I could present back to the client how easy the new design was and explain how the users responded in the testing sessions.
· Once the design was signed off, I documented the wireframes for the Digital Designers and Developers to produce.
· I worked on the mobile first. If you can get it to work on a mobile screen, then you can get it to work on a larger screen.
· Once the demo was made and shown to all the internal stakeholders, I ran some user testing. I picked three users that were familiar with Pets at Home and three that weren't. I wanted to see how they found the updated form and I wanted to test it on a mobile device as it was found that most registrations were done on a mobile device.
· I wanted to show people in the project a score of the design to help them understand the value if UX Design. This project was done in a company where UX was new to them. So as part of the user testing, I used System Usability Scale calculator to help.
RESULT
This project is now being built and will be launched shortly. -
FUSION DESKTOP SOFTWARE
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BUSINESS CHALLENGE
The current way of importing millions of objects into a database was slow and often buggy producing many different types of errors. There was no quick easy way to check or correct these errors, so a faster better system was required.
TASKS ASSOCIATED
· I ran a number of different workshops with product owners and key users to find out what their main pain points were, who the users were, and how they currently resolve errors. Some of the workshops and…BUSINESS CHALLENGE
The current way of importing millions of objects into a database was slow and often buggy producing many different types of errors. There was no quick easy way to check or correct these errors, so a faster better system was required.
TASKS ASSOCIATED
· I ran a number of different workshops with product owners and key users to find out what their main pain points were, who the users were, and how they currently resolve errors. Some of the workshops and interviews were done via WebEx in cases where people were located in different countries. These would be recorded for reference.
· I led a team of UX and Visual Designers to come up with personas and a set of tasks each user type did. Then I managed the ideation phase with design and wireframe iterations and presented the designs to different teams that were involved and would be affected by the software. User tested was carried out and updates were made to each task and communicated to development teams around the world.
· The whole project was working in an Agile environment with 4-week sprints.
· The output of the workshops was knowing what types of users there were and what their tasks were. Leading a small team of UX Designers we came up with some personas. I designed the persona template shared it out with the other designer to keep all personas looking like a suite using the same style and showing details in the same way.
· From the personas I worked on the high-level workflows for each of the type of users and split the individual tasks of each user to different UX designer to produce task workflows in detail.
RESULT
The product was launched in 2015 and within 3 months won best software design in the in the marine industry, allowing users to drastically save time and reduce errors.
Recommendations received
11 people have recommended Steve
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Successfully participated in the Innovate UK Cohort 2 program's roundtable discussion as a UX Mentor at T-Hub.
Successfully participated in the Innovate UK Cohort 2 program's roundtable discussion as a UX Mentor at T-Hub.
Liked by Steve Zebrowski🚀
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Update - Campaign for a Manufacturing Champion! After an exciting and SME filled week last week, it seems like a whole different story this week……
Update - Campaign for a Manufacturing Champion! After an exciting and SME filled week last week, it seems like a whole different story this week……
Liked by Steve Zebrowski🚀
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Socialism: You have two cows. The state take one Communism: You have two cows. The state takes both & gives you some milk Capitalism: You have two…
Socialism: You have two cows. The state take one Communism: You have two cows. The state takes both & gives you some milk Capitalism: You have two…
Liked by Steve Zebrowski🚀
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Pedro Canhenha
Interesting article on rethinking the role of UX Teams. https://lnkd.in/eN7SQHEm #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui
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Arsh Ahuja
Do you know why UK Startups Are Investing in Professional UI/UX Audits? Picture this: I have launched a product. I’ve built it, and marketed it, but something’s off. Users aren’t engaging the way I hoped. Is it my idea? My marketing? What is it? For many startups, the answer lies in the UI/UX. Sometimes, it’s not the design but how users experience it. A professional audit is like a health check for a website or app. Experts analyze the user journey, identify friction points, and highlight areas causing frustration or confusion. Why UI/UX is a game-changer for startups like mine? 1. User Retention: An audit reveals what’s working and what’s not, ensuring we don’t lose potential customers due to poor design choices. 2. Boost Conversion Rates: Small changes, like simplifying navigation or optimizing buttons, can drastically improve conversion rates. 3. Stay Competitive: A polished, seamless user experience often decides whether users choose us or the competition. Investing in a UI/UX audit doesn’t just improve the product, it shows customers that we care about their experience. If you're looking for a comprehensive UI/UX audit, UIUX.STUDIO is here to help. We provide in-depth evaluations to enhance your user experience and design efficiency. Book a call with us: https://lnkd.in/dtE-2mwD Visit our website: https://uiux.studio/ #UIUX #CustomerExperience
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Service Design Jobs
10 tips for working with a Service Designer 💼💯👩💻 by Martin Jordan Service design keeps growing as a discipline, approach, and profession across all parts of the UK government. However, while more service designers than ever are employed in the public sector, not everyone knows how to work with them well and let them effectively utilize their skillset. This article is really helpful. Read the full article at https://lnkd.in/gkvxq6vs #servicedesigner #careertips #SDJ
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Marko Bijelic
Interesting take from Scott Jenson, the first member of the System Software Human Interface group at Apple in the late 80s, working on System 7 operative system in the period of Jobs absence: "The one thing I'd add is that the zeitgeist has shifted and many of the UX problems feel 'sorted', i.e. there are only so many ways you can do a restaurant app. In the early heady days of mobile, we'd argue for hours if the menu should be on the right or the left. That just feels like an issue people are willing to just accept as sorted. I'd argue this is a false sense of completeness. Just because we have mature design systems doesn't mean we understand the user and most importantly, what they need before and after they interact with our product. We're constantly being told to 'work with the business' which implies doing EXACTLY this flow. Of course, start with this flow to engage, but do whatever you can to expand that flow and add additional research/testing/insights as you can. When I was in London at Symbian, we called this "sneaking drugs in their tea". If done right, the team will learn it's important. It's a shame we have to be so sneaky about it, but in the end, it's one way to build credibility and influence."
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Mike Heaver
If your main metric for success for design systems is measuring adoption, then consider this: Adoption does not equal value. Value is better communicated by money saving or money generated when it comes to organisations. This can be calculated by time savings for example. Adoption only tells you how much it is being used - without the former you cannot realise the scale of value. #designsystems #design #designmatrics
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Matt Carter
Design Leaders, how can we manage remote teams better? 🤔 I love this clip from my chat with Bob Baxley in the last episode of 'Design Beyond Pixels' 🎙️ Managing remote teams in the US can be challenging and it's an even bigger challenge when it's cross continent and wildly different time zones. In this clip, Bob explains an amazing way to collaborate with his team who do happen to be in a completely different continent. Recording clips at the end of they day explaining what has happened, challenges you have faced and what the plan is for tomorrow has proven to be highly successful in Bob's team. He has also seen a huge improvement in his team's ability to present their work and story tell, two key attributes that all designers need to have! If you want to hear more of Bob's market leading insights into the design world, check out the full episode in comments below!
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Blaise Galinier
So glad I managed to attend UX Brighton on Friday. Top notch speakers for an obvious but tricky theme: UX & AI. Some personal highlights: - Pablo Stanley's contagious energy, humour and eye-candy slides somehow managed to show really practical "why did I put this button here" advice. Proper Design class! >> check his Lummi app https://www.lummi.ai/ - Maggie Appleton perfectly encapsulated why AI is breaking the free Internet and what possible (mostly-depressing) futures await us. PS: it's all here >> https://lnkd.in/ek6wJ6V8 - Glenn Jones's text-to-functional-UI demo left some speechless. A glimpse into a future of use-once UIs generated on the fly. - Hannah Beresford's solid research work laid out why AI tools don't work yet and what to do about it. - Will Taylor's historical framework was the perfect conference intro and a useful tool to clarify "which AI for which situation". A few reflections: - There are identified ways make chatbot-style AI UIs more usable... but the single box to "ask anything" is far from the being the most useful interaction paradigm. - AIs are rubbish at context, societal norms and verbal cues. It's best to think of them as a smart alien rather than a human. - Data-led products, like AI-driven ones, need to be user tested in context, with real data. Smoke & mirrors prototypes or static mockups are pointless. - It did made me want to work on AI products and try more AI tools! - Also, not one mention of sustainability?? It feels like the elephant in the room. Overall, such an awesome day with Joanna Rusznica Laura Pison David Man Jess Judge Rachel Ward Kounnas Caroline Gardiner Andrew Wood Rosie FitzGerald Carolyn Letts #uxbri #uxbrighton #uxbrighton2024 #ai #ux #design
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Serhat Altın
🎈💥 Busting top 5 myths about #accessibility by Barclays 1) My users don't complain about accessibility, so we must be doing O.K. 2) But fixing accessibility is expensive, isn't it? 3) But 'accessibility', it's not really my job, is it? 4) The market is just too small to justify all this time and effort. 5) But accessible design means boring design.
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Browser London
Harnessing User Interface Complexity for Better UX Just published a new article challenging the notion that simpler is always better in UX design. Key takeaways: • Strategic friction can enhance user engagement and create meaningful experiences • Identifying user friction through journey mapping, analytics, and user feedback is crucial • Balancing complexity with user needs is key to successful product adoption Want to learn more about strategic friction? Check out our new article: https://lnkd.in/gHQn_QFe #UXDesign #UserExperience #ProductDevelopment #DigitalStrategy
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Anton Antoniuk
We've recently released significant updates to our internal request form, which any Wriker can use to request design team support. By combining the power of Wrike with a deep understanding of usability, the form is now easier and simpler for our stakeholders, better aligned with business objectives, and more transparent for the design team, highlighting the key details of project briefs. Business process improvement is one of my passions. This passion started back when I was a Creative Director at Sffera Advertising Agency. Leading a talented team, I wanted to focus their efforts on creative work rather than sifting through emails, messengers, and other channels to find brief details. I initiated the implementation of a work management platform, which later enabled the team to keep all important details in one place and significantly improved their productivity. Later, at Qiwi, I encountered similar challenges. The workflows were so scattered that I took the initiative to update the system by implementing Jira and several useful automations. This streamlined the team’s tasks, eliminating most distractions and making the work process clear and smooth. Now, at Wrike, at the heart of Work Management Effectiveness, I love exploring the platform's potential to make even more changes to streamline business processes at every level.
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Stephen McCarthy
We got our first website accessibility audit in quite a while done recently. It's important not to be daunted by the report you get back – we are thoroughly working through it to make the improvements needed. We're trying to design and develop things in a robust way, and a nice bonus was some big recently shipped work had no known issues. It just shows that when you build accessibility in from the start it makes a huge impact. #accessibility
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Boagworks / Boagworld - Paul Boag
Increasingly, UX teams are being cut because management doesn't understand the value of what we do. Design leadership is as much about promoting UX as it is about implementing it, as I explain in my upcoming masterclass. Why not join me? https://buff.ly/3Xd7x12 #ux #design #leadership
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HS Creative Operations
🚀 Kicking off the day at DesignOps LA 2024 with an insightful opening session: Measure by Measure - New Frameworks to Measure the (elusive) Value of DesignOps 🎯 DesignOps can be tricky to quantify. While we know its impact is essential, how do we measure it beyond just the glowing feedback from partners? 📏 Join Rachel Posman and John Calhoun of Salesforce, co-authors of 'The Design Conductors: Your Essential Guide to DesignOps', as they explore innovative frameworks for proving the true value of DesignOps. This conversation is sure to reshape how we think about metrics in design operations! #DesignOpsLA #DesignLeadership #Innovation #Metrics #Conference #CreativeTech #DesignOps
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Pedro Canhenha
A new issue of my newsletter on Design, Innovation and Technology is out now. Please check it here: https://lnkd.in/efAhckE3 #design #designthinking #designbuild #designstrategy #product #producctdesign #productmanagement #productstrategy #designprinciples #innovation #designers #digitaltransformation #ux #uxdesign #uiux #uidesign #designinnovation #application #software #softwaredesign #usability #userresearch #research #usercentereddesign #productleadership #uxwriting #designsystems #empathy #interfacedesign #usabilitytesting #userexperience #productdesign #accessibility #ui
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Hero Vired
The demand for UX designers has surged post-pandemic, driven by an increased need for enhanced digital experiences across all sectors. Watch as John Doran explores the booming demand for UX designers post-pandemic and explains why there’s never been a better time to start a career in UX design. To know more, check out link here - https://bit.ly/48OUeI0 #ux #uxdesign #uxcommunity #userexperience #userexperiencedesigner #uxui
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Patrizia Bertini
Designing #highperforming teams is both challenging and rewarding for any #designOps practitioner. It involves identifying how teams are organised, defining each team's unique contribution, and understanding how to maximise the impact of each team's contribution. Yet identifying and categorising how #Design, Product, Engineering, and Marketing teams operate both internally and cross-functionally can be difficult. This is where the Team Topologies becomes a great approach to understand teams' archetypical structures and operational models. "Team Topologies" by Skelton & Paiswith, is a book that defines four team types three interaction modes per team. Such a clear simplification allows any Design Operation practitioners to analyse and dissect their teams and design new cross-functional engagement models across Product, Design, Engineering, and Development. The article by Alfonso Franco offers a well-written and clear approach and it's a great read to get started! Read the article here: https://lnkd.in/euahyUGf
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Simon Cook
This is a thought-provoking article from the UK's leading UX guru Paul Boag about the current state of the design industry. He makes the case that culling senior designers to cut budgets is a concerning trend and offers a possible hybrid model that may stem the tide. https://lnkd.in/deRu8itw
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LION+MASON
🎥 I bought a new TV - a UX exploration - Andy Curry, Strategy Director LION+MASON View Andy's talk from UX Leeds 2024 and if you saw it live it's the one about the cat! Describing a real user case scenario Andy expresses the importance of research and insight into genuine user needs. #ux #ui #dx #userneeds #insight #userresearch #usercase https://lnkd.in/eRMa-sq2
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