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Noor Lobad

Beauty Reporter

Noor Lobad is a beauty reporter at WWD. Prior to joining the company in 2022, she covered fashion, music and culture at publications including L'Officiel USA, HotNewHipHop and StyleCaster. A native of Albuquerque, New Mexico, Noor obtained her bachelor's degree in fashion media and marketing from Lasell University. In her role at WWD, she covers emerging trends, product launches, backstage beauty and more.

More From Noor Lobad

Rare Beauty, ColourPop Among Makeup’s 10 Buzziest Brands in February

A breakdown of the top 10 U.S. makeup brands by social media buzz in February, per CreatorIQ.

The Lip Craze Has Come Full Circle: Balms Are Back

After a years-long trend toward treatments, oils and glosses, data indicates the lip care category is seeing…

An Ohio-based Nail Salon Is Getting in on Biotech Hair Repair

Formerly known as The W Nail Bar, the company has rebranded to Goddess Maintenance Co as it expands services…

The Latest Beauty Executive Moves at Beauty Pie, Anastasia Beverly Hills and More

Vegamour has tapped a K18 alum; TikTok-viral BelliWelli is bolstering sales efforts with a new appointment…

Meet the Rising Fragrance Brands Netting Millions in Sales on TikTok Shop

From Arab-inspired Lattafa to Sol de Janeiro dupe brand Sttes, data from Charm.io shows fragrance brands…

How Private-label Beauty Quietly Became Sexy

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the…

The Fragrance Foundation to Host Inaugural Pop-up Gallery and Shop for National Fragrance Day

The Madison Avenue pop-up will be open to visitors Friday through Sunday, with participation from brands…

All the Beauty Retail Expansions of 2025

An ongoing list of retail forays by beauty and wellness brands in 2025.

Huda Beauty, L’Oréal Paris Among Top 10 Brands on Social in the U.K.

On the heels of a buzzy event in Dubai celebrating the brand's latest Ube collection launch, Huda Beauty took…

From Oils to Solids to Mists — the Hottest New Fragrance Launches Are Only Sometimes Sprayable

As the fragrance category continues to swell, players like Claudia Sulewski's Cyklar, Kitsch and more are…

K-beauty, Rihanna’s Fenty Skin and Beef Tallow Balms Are Dominating on TikTok Shop

A breakdown of the top 10 skin care brands by TikTok Shop sales in January, per Charm.io.

‘This Movement Is About Joy’: Why Statement Beauty Is So Back

Ultra-expressive beauty is having a moment. While the air feels reminiscent to many of anti-establishment…

EXCLUSIVE: Bollywood Star Kareena Kapoor Khan Talks Becoming Fable & Mane’s First Global Ambassador

The actress will front the Ayurvedic-inspired beauty brand's range of hair care products, including its hero…

With Ambitions to Become the ‘World’s Best SPF,’ Australia’s Ultra Violette Enters Sephora U.S.

Founded in 2018 by two former Mecca Beauty executives, the sun care brand will make its U.S. foray in March…

The Sexy Little Mirror Compact Is Having a Moment

With new offerings from Rhode, Merit and more, mirror compacts are emerging as the "It" beauty accessory du…

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