Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
Thirst Trap Ahead: Progressive Says Drive Safely Around Calvin Klein’s Bad Bunny Billboards
Insurance giant Progressive, with agency Gut Miami, remind drivers to be safe around distracting 'thirst trap' Bad Bunny billboards.
Ad Creatives: Is OpenAI’s New Image Generator About to Disrupt Your Work?
OpenAI has caught attention among creatives with its 'most advanced image generator yet.'
A New Study, Funded by Dany Garcia, Reveals ‘Trailblazer’ Marketing Archetype
The research found that successful women are overlooked and misaddressed by most advertising.
Apple Reveals a Behind the Scenes Look at Its Crowd-Pleasing Ad With Pedro Pascal
Apple releases a behind-the-scenes peek into its latest Spike Jonze-directed ad starring Pedro Pascal.
Uncommon’s Nils Leonard: ‘I’m Scared of Lying to Myself’
Uncommon Creative Studio Nils Leonard talks about expanding the business to the U.S., preserving independence, and what scares him.
This Dance Ad With a Missy Elliott Banger Comes From an Unlikely Source
Pella, a 100-year-old window and door brand, taps into the dance ad trend with a long-form spot from AOR Singlethread.
Kristen Bell Learns How to ‘Dupe’ Beauty Sleep in New Estée Lauder Ads
Estée Lauder playfully engages with the dupe culture trend in a new campaign starring Kristen Bell.
Mentos Blasts Into Fortnite With a Tool for Players’ Arsenals
Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.
Balancing Innovation, Authenticity, and Human Creativity With AI
This post was created in partnership with KantarAI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As [...]
What’s Next in the Evolution of Generative AI-Powered Marketing
This post was created in partnership with AdobeGenerative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative production, brands [...]
KFC Lures Gen Z Into Its Bizarre Cult—And Doesn’t Care if It’s Polarizing
KFC invites Gen Z into its strange cult with a gravy baptism and absurdist humor.
Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day
Ivy Hall dispensary and Paulie Gee's restaurants collab on 'the world's largest infused pizza' for Pi Day.
OPMG, VML Named Leaders in Forrester Wave Marketing Creative and Content Services Report
Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report.
What We’re Getting Wrong About AI and Advertising
It was a bold experiment, and every experiment comes with lessons.
Watch the Ads That The Brutalist Director Brady Corbet Made to Get Paid
The Brutalist director Brady Corbet has made his advertising directorial debut with a trio of ads for Bloomberg Media.