IFC Films has picked up the North American rights to Gia Coppola’s romantic drama Mainstream, starring Andrew Garfield and Maya Hawke as outsiders who become unlikely social media celebrities.
Coppola’s sophomore feature after her directorial debut Pala Alto had its world premiere at Venice in 2020 and is set for a May 7, 2021 release in theaters and on demand.
“Gia Coppola’s Mainstream is a bold and innovative film that captures the excitement and discord of the current social media environs with an entertaining wit. We are thrilled to partner with Gia and her great producing team to bring these viral worthy performances to theaters and digital this summer,” Arianna Bocco, president of IFC Films, said in a statement.
In Mainstream, a young woman (Hawke) believes she’s found a path to internet stardom when she starts making YouTube videos with a charismatic stranger, played by Garfield, until the dark side of viral celebrity threatens to ruin them both.
The film also stars Nat Wolff, Johnny Knoxville, Jason Schwartzman and Alexa Demie, and was written by Coppola — the granddaughter of Apocalypse Now director Francis Ford Coppola — and Tom Stuart.
Mainstream is produced by Fred Berger, Lauren Bratman, Gia Coppola, Garfield, Jack Heller, Scott Veltri, Siena Oberman, Francisco Rebelo De Andrade, Enrico Saravia, Alan Terpins and Zac Weinstein. The deal for the film was negotiated by Bocco with CAA Media Finance on behalf of the filmmakers.
International sales for the film is being handled by Wild Bunch.
