How can you use mobile check-in technology to enhance the guest experience?

1 Benefits of mobile check-in technology

Mobile check-in technology can offer several benefits for both guests and hoteliers. For guests, it can save time, increase convenience, and reduce contact with staff and other guests, which can be especially important in times of social distancing. For hoteliers, it can reduce operational costs, increase efficiency, and collect valuable data on guest preferences and behavior. Mobile check-in technology can also create opportunities for upselling, cross-selling, and loyalty programs.

3 Best practices for mobile check-in technology

To use mobile check-in technology effectively, hoteliers need to follow some best practices. First, they need to communicate clearly with guests about the availability, benefits, and instructions of mobile check-in technology. They can use email, text, or app notifications to inform guests about the mobile check-in option and guide them through the process. Second, they need to provide adequate support and assistance for guests who use mobile check-in technology. They can use chatbots, phone lines, or on-site staff to answer questions, resolve issues, or handle special requests. Third, they need to monitor and evaluate the performance and feedback of mobile check-in technology. They can use analytics, surveys, or reviews to measure the usage, satisfaction, and impact of mobile check-in technology on the guest experience.

4 Examples of mobile check-in technology

There are different types of mobile check-in technology that hoteliers can use to enhance the guest experience. One type is mobile key technology, which allows guests to unlock their rooms using their smartphones as keys. This can be done through Bluetooth, NFC, or QR codes. Another type is mobile app technology, which allows guests to check in, check out, and manage their reservations using a hotel app. This can also enable guests to access other hotel services, such as room service, spa, or concierge. A third type is mobile kiosk technology, which allows guests to check in, check out, and print their keys using a self-service kiosk. This can also allow guests to choose their rooms, upgrade their amenities, or pay their bills.

5 Tips for mobile check-in technology

To make the most of mobile check-in technology, hoteliers need to consider some tips. One tip is to segment and target their guests based on their preferences, needs, and behavior. They can use data and analytics to identify the guests who are more likely to use mobile check-in technology and tailor their marketing and service strategies accordingly. Another tip is to integrate and optimize their mobile check-in technology with other systems and platforms. They can use APIs, cloud, or IoT to connect their mobile check-in technology with their property management system, booking engine, CRM, or social media. A third tip is to innovate and differentiate their mobile check-in technology from their competitors. They can use features, design, or content to create a unique and memorable mobile check-in experience for their guests.