1/ST CONTENT

🤝 In a landmark first for US racing, we partnered with Bestseat360.tv at January's 2025 Pegasus World Cup to produce an unprecedented multi-view streaming experience. 🎥 Across 13 live races at our very own Gulfstream Park, the multi-view experience allowed fans to interact with a variety of camera angles, including innovative jockey cams, drones and automated trackside cameras. 🗣️ “By working with partners like Bestseat360, 1/ST CONTENT continues to innovate and reshape the media landscape of horse racing with a focus on the type of engagement and storytelling that modern audiences are looking for” - Peter Rotondo, SVP, Racing and Wagering, 1/ST 🗣️ “The integration of Bestseat360’s interface offers racing enthusiasts the best seat at the racecourse or from the comfort of their own homes. We are thrilled to be introducing an interactive Multiview video player that will revolutionize sports betting and enhance how punters engage with their bets. Using smart AI algorithms, viewers will be able to easily identify their horses during the race, making their experience more immersive”- Craig Meek, Founder Director for Bestseat360 Read more at G3 Media ⬇️

1/ST TECHNOLOGY has partnered with NASCAR to introduce parimutuel wagering for marquee races in eligible US markets.  Leveraging its expertise in fixed-odds and parimutuel wagering, 1/ST will provide real-time updates and a diverse range of betting markets through its AmTote Spectrum platform. This collaboration marks a significant step in expanding betting options in motorsports, bringing a new layer of engagement for racing fans.    Learn more: https://lnkd.in/eMSKCc4t  #DataArtMedia #SportsBetting #NASCAR #Racing #BettingTrends #ParimutuelWagering  

🚗 From horses to horsepower: we are delighted to announce a first-of-its-kind pari-mutuel betting partnership that will power the stateside launch of pari-mutuel NASCAR wagering, across web, mobile app, digital channels and retail or event locations in eligible U.S. jurisdictions. 🗣️ "We are thrilled to be selected by NASCAR as their pari-mutuel betting partner. This collaboration further demonstrates 1/ST TECHNOLOGY’s commitment to innovation and the continued diversification of its business across all sports. Along with our NASCAR partners, we aim to elevate fan engagement to new heights, with unique betting opportunities and markets that will enhance the excitement of every race" Keith Johnson, President, 1/ST TECHNOLOGY. 👉 Progressive new partnerships like this are great for 1/ST’s business from a longterm purview - engaging new audiences, deepening fan engagement and growing the sports we love. This landmark agreement also demonstrates our unrivalled expertise, spirit of innovation and technological prowess in the betting industry. #NASCAR #autoracing #partnership #sportsbetting

🗣️ "Racing1 benefits both consumers and operators – operators can offer a complete racing package via one contract while wagering customers can watch and bet on over 140,000 races. That equates to a race in every time zone, approximately every 10 minutes, 24/7, 364 days a year." Glen Swinney, Head of Commercial Partnerships at Arena Racing Company and Racing1 spokesperson, spoke with Insider Sport's Ted Orme-Claye about the ways in which our revolutionary 24/7 racing solution is enhancing the reach and relevance of horseracing, in order to best serve customers, operators and the sport itself.

Checking in after a hectic but rewarding week for our truly international team. 1/ST CONTENT’s senior leadership was deployed across both sides of the pond. Firstly, in Barcelona for #ICE25, where our newly-minted Racing1 Stand was hugely well-received and attended, thanks to the cohesive efforts and offering of our Alliance partners.   Then it was on to Miami for the Pegasus World Cup on Saturday, where White Abarrio’s breathtaking performance provided the Pegasus showpiece with the champion it deserves - the grey is now a Florida Derby, PWC and Breeders’ Cup Classic winner. #horseracing #pegasusworldcup #ICE #sportsbetting

🌏 This weekend's Pegasus World Cup raceday will be broadcast live from our very own Gulfstream Park in over 150 territories 🌎 Broadcast of the US$3 million Pegasus World Cup Invitational, and the US$1 million Pegasus World Cup Turf presented by Qatar Racing, will come courtesy of distribution via HBA Media. 🗣️ “We are once again thrilled to be working with HBA Media. The HBA team bring our marquee events such as the Pegasus World Cup, Preakness Stakes and California Crown to a worldwide audience. As 1/ST expands its global footprint, it is vital to garner this best-in-class production and distribution. With top class racing coupled with fashion and entertainment, our events are a natural fit in HBA’s CJR rights package” - Aidan Butler, President at 1/ST 🗣️ “Our longstanding partnership with the innovative team at 1/ST has played a key role in establishing the Pegasus World Cup as a globally recognised event within HBA’s premium package of rights. Their commitment to making racing more engaging and accessible through diverse and entertaining content has helped showcase the sport in a different light and we are proud to be such close partners. HBA is more than confident that 1/ST’s strategy around their major race days will continue to captivate wider audiences and that fits exactly with what HBA is looking to achieve” - Frank Sale, Chief Executive of HBA Media #horseracing #sportsbetting #broadcast #florida #pegasusworldcup

Adios Barcelona! 👋🇪🇸 Our ICE debut has been truly incredible. Thanks to everyone who visited our stand and congratulations to those who won our Wagering Competition and will be heading off to see Coldplay in London this summer! To learn more about Racing1 Markets, the only 24/7 racing solution on the market that can include media rights, streaming, data, pricing and risk management via 1 contract and integration - reach out! #ICE25 #Barcelona #conference #horseracing #sportsbetting #competition #Coldplay 1/ST CONTENT Tabcorp Racecourse Media Group Arena Racing Company Pythia Sports

Our ICE debut has been fantastic so far, thank you to everyone who has visited stand #5E38 to check out our revolutionary live 24/7 racing solution. If you're in Barcelona tomorrow, be sure to stop by to play our free-to-enter Wagering Competition - there are Coldplay tickets and Amazon vouchers up for grabs for those who finish the day at the top of the leaderboard! #ICE25 #Barcelona #conference #horseracing #sportsbetting #competition #Coldplay Racing1 Markets 1/ST CONTENT Tabcorp Racecourse Media Group Arena Racing Company Pythia Sports

🇺🇸🤝🇬🇧 1/ST has announced a reciprocal partnership with The Goodwood Group that will see horses gain automatic entry following success at the Pegasus World Cup meeting at Gulfstream Park on January 25, and at Goodwood Racecourse’s world-famous five-day festival, the Qatar Goodwood Festival presented by Visit Qatar. This new partnership will create an easily accessible pathway for horses to compete both in North America and the United Kingdom and help to encourage top-tier racehorses to travel and increase international participation at both fixtures – while also bolstering elite fields for global audiences and deeper fan engagement. 🗣️ "Thanks again to our friends at Goodwood Racecourse as our partnership enters its second year. We can’t wait to see how our Pegasus World Cup Turf winners fare on the other side of the pond and look forward to welcoming the victors of the Qatar Sussex Stakes and Qatar Nassau Stakes back to Gulfstream Park in late January 2026 for one of the most lucrative racedays on the East Coast. “These reciprocal pathways mark the latest strides in 1/ST’s bid to broaden the appeal and international participation in the world’s major races. We’ve already seen such incentives reap immediate rewards when Crimson Advocate won at Royal Ascot in 2023, having punched her automatic spot via our Royal Palm juvenile series at Gulfstream Park. Now, Miami can hopefully work its magic again with the Qatar Goodwood Festival!” - Aidan Butler, President of 1/ST 🗣️ “We are thrilled to announce this fantastic new initiative, and I would like to thank 1/ST for their enthusiasm and support. By pairing two of our most prestigious races with a pair of turf races at the Pegasus World Cup meeting, we are confident that we have unlocked a well-scheduled gateway. “This partnership also highlights the importance of collaborating with the best horseracing in the World and allows us the opportunity to showcase the obvious benefits of working alongside the North American horseracing circuit” - Edward Arkell, Director of Racing at Goodwood Racecourse #horseracing #goodwood #pegasusworldcup #sportsbetting #partnership

I’ll be at #ICE25 next week to fly the 1/ST CONTENT and Racing1 flags as we continue to expand our burgeoning role in the space with our strategic alliance partners at Arena Racing Company, Racecourse Media Group and Tabcorp. Reach out to me, René Schneider, Tim Ryder or Katy Weld directly and we look forward to welcoming you at Stand #5E38 to discuss whatever’s on your mind at this timely think-tank for racing and the wider betting sector. ICE #conference #Barcelona #sportsbetting #horseracing